Amid Controversy, ‘Jungle Cruise’ Box Office Numbers Prove Premier Access Heavily Lucrative

in Disney, Movies

Dwayne johnson as Skipper Frank in Disney's Jungle Cruise movie

Dwayne Johnson is Frank Wolff in Disney’s JUNGLE CRUISE. Photo by Frank Masi. © 2021 Disney Enterprises, Inc. All Rights Reserved.

As of late, Disney’s hybrid release plan for theatrical films has been in the hot seat.

black widow natasha falling
Credit: Marvel Studios

Premier Access is an arm of Disney+ where viewers can purchase a theatrical release film for $29.99 on the streaming service. Lately, films such as Cruella, Black Widow, Jungle Cruise, and more have been releasing on Disney+’s Premier Access simultaneously as they hit theaters.

Dwayne Johnson and Emily blunt in jungle cruise
Credit: Disney

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This choice has caused a riff with Disney among some actors. The most publicized news story surrounds Scarlett Johansson, who just sued Disney for breaching their contract with her, which called for an exclusive theatrical release of Black Widow. Emma Stone is considering legal action, reportedly, and on the other hand, Dwayne Johnson is all for the hybrid release. 

Related: Scarlett Johansson Slams Portrayal of Black Widow in ‘Iron Man 2’

Jungle Cruise was the latest film to use this new hybrid release plan, and from the box office numbers, it seems that viewers likely enjoy the option of Premier Access, and for Disney, it is financially viable.

Jack Whitehall Emily blunt and Dwayne Johnson in jungle cruise
Credit: Disney

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Reporter Scott Gustin (@ScottGustin) took to Twitter to announce the projected opening weekend numbers for the film, and it seems that around one-third of the movie’s profits will be coming from Premier Access.

Disney’s Jungle Cruise earned an estimated $90+ million globally.

$34.2 million in domestic box office
$27.6 million in international box office
$30 million in Disney+ Premier Access

Reportedly, Black Widow saw an earning of $60 million from Premier Access alone. From these examples, we can clearly see that although some of the actors may be upset at the possibility of Premier Access taking viewers out of the theater, it is proving to be a good business venture for Disney.

emily blunt (left) and dwayne johnson (right) on jungle cruise set
Credit: Screenshot via Disney

It should also be noted that there is no guarantee that if Premier Access was not available, that those viewers would have gone to the theater regardless. Some viewers may choose to wait for films to release on Blu-ray, and some may not yet feel comfortable entering a theater just yet with the pandemic still in tow.

What do you think of Premier Access? Did you watch Jungle Cruise yet? Let us know your thoughts on both below! 

 

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