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has confirmed that the of Mulan will be launching on + rather than theaters in certain regions. Yes, you already knew that, but what has been confirmed today is that the structure will be different to the U.S.
Very different, in fact. If you live in France for example, you get Mulan on at no extra cost.
But what are the different costs for viewing the in and why has this decision been made?
Related: Theater Owner Destroys ‘Mulan’ Poster After Disney+ Announcement
Mulan will launch on September 4 on the
The is finally seeing the light of day after numerous delays, but the controversy is far from over. American + subscribers will have to pay $29.99 for the as previously reported.
However, it has now been revealed that users in the UK will pay just £19.99. With the current exchange rate, this means that English fans will pay around $26.00 for Mulan. Similarly, New Zealand subscribers will pay NZ$39.99, which also equates to just above $26.00.
Other have Mulan priced at €21.99 which, again, equates to just over 26 dollars.
The real kicker is France, which has been confirmed to get Mulan on + for no extra charge. The trade off is that it will not be immediately available in that region.
Related: Can Disney Make Its Money Back on ‘Mulan’ Streaming?
as the titular hero
You’ll recall that echoed these words on an earnings call in August, where he said that Mulan‘s “price point will be $29.99 in the U.S. and will vary slightly in other countries.” Well, there we have it; $3.99 is within the realms of slightly varied. Though, $29.99 more expensive than France is certainly something altogether different.
global pandemic, which saw abandon the as countries quite rightly locked down. After having its release date pushed back a handful of times, announced that the will be released exclusively on the
The story of the will hit in China, where a was deemed a profitable venture. China also does not have access to the + , while most do.
has been relatively controversial, particularly for the precedent a “ strategy may present for future releases. Right now, Mr. Chapek says the move remains a one-time deal.
As it stands, The New Mutants and Black Widow are still set for a . They release in North America on August 28 and early November respectively.
Let’s hope the pandemic doesn’t hurt this any more and American fans from Los Angeles to New York can finally enjoy it, albeit at a slightly higher price point.
Mulan is a of the 1998 animated of the same name. It’s director Niki Caro has been vocal commenter on the gender pay gap in Hollywood and is seemingly a good choice for the , a about a strong, independent woman.
Which do you live in? Does the strategy benefit you? Let us know in the comments below.