In a new interview with CNBC, Bob Chapek, the CEO of The Walt Disney Company, discussed why the conglomerate chose July 11 for the reopening of the Walt Disney World theme parks.
In his interview, when asked about the date positioned almost a month and a half after Universal Orlando’s, Chapek said: “We want to make sure that what we present to our guests when we open up with a quintessential Disney experience and while we’ll have substantially lower numbers of guests we want to make sure we do it in a responsible way so they can make those life long memories that last a lifetime.”
Chapek was also asked if the park would be abiding by a specific capacity upon reopening. However, Chapek stated the company would not be revealing a specific number as there is “no government guidance necessary as to how dense” the parks can be. Although, Chapek did comment by saying on the issue, “…our capacity will be a function of the 6-foot social distancing guidance that we have from the CDC,” said Chapek.
When asked by the CNBC reporter what level of capacity would the parks have to operate at for them to be profitable, Chapek commented, “Well, I had said earlier we will not open a park unless we could at least cover our variable cost of operating and make a contribution to fixed costs and overhead and that is the case at Walt Disney world as well. So we believe we will at least be able to cover our cost by opening our parks but at the same time work incrementally as we become better at putting more folks inside the parks or the guidelines loosen up a bit.”
He continued: “So we will slowly but surely make baby steps towards improving the number of guests we can accommodate in our parks while ensuring that we are opening up responsibly,” said Chapek.
What are your thoughts on Walt Disney World’s reopening date of July 11? Let us know in the comments!