It’s happening after all. Disney’s direct-to-consumer chairman, Kevin Mayer, has confirmed that Disney+ will soon feature more content geared toward its adult crowd. But it’s not what you think.
While speaking at Recode’s Code Media conference in Los Angeles, Mayer stated:
“We are adding more stuff that’s aimed at grown-ups. It takes lead time to create really high-quality original programming. We have them coming on in a cadence we think it is the right cadence that we can make sure it’s high-quality. We don’t want to rush things through just to have volume, that’s not our philosophy. We want to do fewer things better.”
What does he mean by “grown-up” content?
When Kevin Mayer or anybody at Disney says “grown-up” content, they are referring to content no higher than PG-13 with high-level topics generally favored by older audiences. And according to the folks at Disney, some of that adult-oriented content is already on Disney+. It is the “boring” shows from National Geographic, but also included in this category are reality shows like The World According to Jeff Goldblum, Encore!, and action-oriented shows like The Mandalorian.
That “grown-up” oriented content will most likely also pander to the teenagers and young adults who don’t want to sit and watch “kiddy Disney stuff” all day. If you fall into that category, the arsenal of Marvel-based series like Hawkeye, She-Hulk, Loki, and WandaVision as well as a slew of Star Wars products like a Rogue One prequel, and the Obi-Wan Kenobi series are already on their way.
However, other than slight increases in physical and verbal intensity, it still looks like Disney+ will be keeping it safe with overall family-friendly content. In other words, if little Timmy disables the parental controls, he will never stumble upon anything truly “adult.”
So, no, there will still be no R-rated movies on Disney+. Hulu will continue to be the home for the R-rated movies from 20th Century Fox, Fox Searchlight, Touchstone, and other brands under the Disney umbrella. Hulu will also be home to all FX content and FX-made Hulu Originals. Remember: if you don’t want to have to choose between the two, you can bundle your Disney+ and Hulu accounts.
What do you think about Disney+’s policy with “grown-up” content? Do you think their strategy will satisfy older audiences? Let us know in the comments!