Disney has fired its next round of shots at Netflix as it prepares for the launch of its new streaming service Disney+. As the company gets ready to make its claim as leader in the streaming world, it will no longer advertise Netflix among its many channels.
In a new report from The Wall Street Journal, it’s been revealed that Disney has banned all ads for Netflix. The outlet states that the company let staff know earlier this year that Disney “wouldn’t accept ads from any rival streaming services.” Of course, this comes with the exception of Comcast/NBC and WarnerMedia outlets who are allowing Disney to run Disney+ ads on their channels.
As Disney prepares for the launch of the Disney+ service next month, the company has been going back and forth with many companies as they negotiate not only advertising but also carriage of the service.
Earlier this week, it was revealed that Disney is still in negotiations with Amazon over the company carrying Disney+ on its Fire TV platform. According to a report from The Wall Street Journal, it was revealed that Disney and Amazon are in dispute over Amazon wanting the right to sell a “substantial percentage of the ad space on Disney apps.” However, Disney is resisting.
If the two don’t see this through, Disney+ won’t be the only streaming app not available on the Fire TV app. Disney could possibly remove a number of its other apps from the Amazon video platform, including ESPN+.
When Disney+ launches November 12, the platform will feature a significant amount of Disney movies, including those from the Marvel Cinematic Universe, Star Wars, Pixar, and many more from The Walt Disney Company’s many film companies. National Geographic content will also be featured on the service. In addition to many other live-action movies and TV shows from Disney’s cable channels, including Disney Channel, ABC, and ESPN.
The service will not offer live TV. However, subscribers to Disney+ will get to stream a vast amount of classic and original content, including TV series and movies. Some of these include “High School Musical: The Musical: The Series,” the “Star War” series “The Mandalorian,” and a new animated series coming to the platform from Marvel entitled “What If…?,” which is set to debut after the premiere of the streaming service some time in 2021.
When Disney+ launches this November, consumers will be able to access the app via in-app purchase on the following platforms, although this may vary by each country:
- Apple mobile devices including iPhone, iPad, iPod touch, and Apple TV
- Google Android phones and TV devices, Google Chromecast, and Chromecast built-in devices
- Xbox One
- PlayStation 4 and Sony’s Android-based TVs
- Roku streaming players and Roku TV models
What are your thoughts on Disney not carrying Netflix advertisements across their many channels as they prepare for the launch of Disney+? Let us know in the comments!
Source: The Wall Street Journal