TOY FAIR 2018: Highlights from the show floor, including Harry Potter, Nintendo, and more

in Disney, Entertainment, Events, Harry Potter, Marvel, Merchandise, Pixar, Star Wars

The annual Toy Fair took place at the Jacob K. Javits Convention Center in New York City this past weekend, and it was packed with an overwhelming amount of new toys and merchandise.

The 115th North American International Toy Fair filled the massive Javits Center with two floors of exhibitors showing off their newest goods. Some of the merchandise was out of sight while walking around the show floor, and viewable only by appointment (find links to our coverage of some of those booths below). But there was still plenty to see while wandering, and it felt like we barely scratched the surface of what Toy Fair had to offer.

Below, take a look at some highlights from the jam-packed show floor at this year’s Toy Fair.


We also collected a few photos of sights and products that caught our eye while exploring the Javits Center.

The Paladone Products Ltd. booth had some cool Harry Potter and Nintendo merchandise on display.




4D Cityscape had an impressive Harry Potter puzzle:

Several large characters caught the eye of many on the show floor:

Over the course of the convention, we previewed products and visited Hasbro, Spin Master, LEGO, Funko, and Mattel and got a peek at some of the exciting items arriving in stores over the coming months. In case you missed any of our coverage over the last week, each article is collected here with a link to individual stories:

New “Harry Potter” Hogwarts Great Hall Set announced from LEGO, plus more Wizarding World sets for 2018

Every new Funko figure announced, including Disney, Marvel, Harry Potter, and more

The hottest new Star Wars, Marvel, and Disney toys from the Hasbro Showroom

New “Star Wars” toy reveals from Hasbro, including Black Series and Vintage Collection figures

New Marvel toy reveals from Hasbro, including “Black Panther,” “Deadpool,” and more

An inside look at new Disney, Star Wars, Jurassic World, and Harry Potter LEGO sets

The coolest new “Jurassic World,” Disney, DC, and WWE toys from Mattel

New “Incredibles 2” toys from Jakks, including Elastigirl and her Elasticycle

New Harry Potter and Marvel games, Fuggler dolls, and more from Spin Master

Inside the fun Funko booth, packed with figures from Disney, Marvel, ’90s TV, and more

Toy Fair 2018 was an incredible event, and we can’t wait to see more. Until next year, Toy Fair!

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