New Disney Fashion Line may change the way guests dress for the parks

in Accessories, Apparel, Disney, Disney Springs, Disneyland Resort, Lifestyle, Merchandise, Theme Parks, Walt Disney World

Disney Parks Merchandise has–once again–found a way to make us willingly hand over every last cent we have with its announcement of The Dress Shop coming to Walt Disney World. Expected by the end of this month, The Dress Shop is coming to the Market Place Co-Op in Disney Springs and will showcase a new fashion line that captures a nostalgia for Disney Parks in a retro-inspired collection of apparel and accessories, and it is so fantastic that it may begin to change the way some guests dress for the parks.

Donna Sorrow, Disney Parks Merchandiser, recently spoke of the collection’s intended market:

We designed The Dress Shop collection for guests who want to emulate their favorite Disney characters or theme park attractions in a fun, retro way. These items aren’t costumes, rather the collection contains perfect outfits for guests who have a passion for Disney style.

Taking note of the current demand for vintage trends in the clothing industry and combining that with guest input about Disney’s most loved attractions, the designers for The Dress Shop created an incredible line that gives attention to the details that avid Disney fans go crazy for. Expect to see styles that pay tribute to Walt Disney’s Enchanted Tiki Room, “it’s a small world,” The Haunted Mansion, and The Twilight Zone Tower of Terror as well as specific characters like Minnie Mouse, Snow White and Alice.

The Dress Shop

The dresses can be enhanced with matching accessories that compliment themes. For example handbags that reference a poisoned apple, the White Rabbit and even a Hollywood Tower Hotel suitcase will be released alongside the selection of dresses.

It’s worth noting that the dresses are perfectly suited for tropical weather as well as entirely functional for a busy day in the parks. With the increasing popularity of “Disney bounding” and more women returning to skirts and dresses in everyday wear, it is entirely possible that the introduction of this collection will influence a gradual change in the look that some guests choose for their visits to Disney Parks.

The Dress Shop

The Dress Shop on Cherry Tree Lane will open on March 31 with a small celebration in its honor held throughout the weekend. Special activities are planned for those that stop by like a fun trunk show that puts the new collection on display.

Vault 28 in the Downtown Disney District of Disneyland Resort will see select items from the collection released there on March 31 as will the Magic Kingdom for a limited time beginning in mid-April. The collection will not initially be available, however, through the Shop Disney Parks app or the Disney Parks online store.

Source: Disney



  1. Emily

    The parks are still a little too windy for me to feel comfortable wearing a dress…at least without leggings or something.

    1. Uniqlo has AMAZING Leggings.

  2. Bethany

    I am quilter. I just want the awesome fabric!

  3. Maria Vazquez

    We’ve been dressing up to go to the parks for years. Not sure ho this store is going to change how I dress for the park. Already have Orange bird and Tower of Terror dapper dresses. This is nice to have, though. But I made mine from scratch.

    Will go check it out!

  4. Garaan

    My deduction is that it also won’t have any capacity to handle anyone over like a size 12. I’m always /grossly/ disappointed in these ‘fashion’ shops that like to pretend anyone that isn’t rail thin isn’t worth selling clothing to.

    1. Diane

      The Disney Parks Blog said select styles will be available up to 3XL.

      1. Amy

        A real size 3XL or a “Disney 3XL” because their sizes always run small.

  5. Krisna

    I wonder if they make ’em in the bigger sizes. Sadly, I doubt it. That is one main issue I have with Disney clothing. The manufacturers seem to forget that not all their fans are ‘princess sized’.


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