Credit: MarvelMarvel President Kevin Feige is reportedly extremely committed to upcoming Avengers projects.
With Avengers: Doomsday (2026) arriving later this year and Avengers: Secret Wars (2027) expected to begin filming in April (potentially as a two-part project, if recent rumors prove true), Marvel could be on the brink of another golden age.
Should these Avengers films fail to deliver, though, they may just as easily mark the final nail in the Marvel Cinematic Universe’s coffin — a reality of which Feige appears keenly aware.
The Pressure on ‘Avengers: Doomsday’
Pressure is mounting on Avengers: Doomsday after years of uneven output from the MCU. A flood of Disney+ series – many of which received lukewarm responses – diluted the franchise’s urgency, superhero fatigue set in, and audiences became selective. Once-reliable Marvel events now carry franchise-level consequences rather than gradually building momentum à la the Infinity Saga.
Box office performance has sharpened the stakes. Both Thunderbolts* (2025) and The Fantastic Four: First Steps (2025) underperformed last year, with Thunderbolts* struggling most to break through, despite glowing reviews from critics.
With Avengers: Doomsday serving as the first team-up movie since Endgame, Marvel is pulling out all the stops to replicate the latter’s success.
The studio is bringing back Robert Downey Jr. to play Doctor Doom and Chris Evans to reprise his role of Steve Rogers, leaning hard into nostalgia and star recognition. Combined with stars from the likes of 20th Century Fox’s X-Men franchise, plus franchise veterans Anthony and Joe Russo as directors, Doomsday’s sprawling, cross-era cast is going all out to recapture that Endgame magic.
Kevin Feige Presses Pause on Other Projects For ‘Avengers’
With that in mind, it should come as no surprise that Kevin Feige is apparently more concerned with Avengers: Doomsday and its sequel than other Marvel films right now.
Deadline Senior Film Reporter Justin Kroll revealed in a recent appearance on My Mom’s Basement with Robbie Fox that Avengers is his top priority.
“[Kevin Feige] has been solely focused on this and Secret Wars for like a year,” Kroll said, adding that Feige is spending most of his time in London, where the Avengers are shooting.
He added that there were two exceptions to Feige’s singular focus: choosing Jake Schreier to direct the next X-Men movie, and casting Sadie Sink for the upcoming Spider-Man: Brand New Day.
On the latter note, Kroll claimed that Feige has largely left the highly anticipated fourth installment of Tom Holland’s Spider-Man series in the hands of producer Amy Pascal.
Fans React to Feige Revelation
Most Marvel fans don’t seem overly shocked by the news.
“He has to because he knows the Multiverse phase was not his best work,” one fan said on X, formerly Twitter. “The closing of this phase will make or break his legacy as a producer in the industry. Once Iger leaves, we’ll see what happens.”
Another shared a similar comment, writing, “Of course he is. He needs these to be good so they make all his fuck ups and mistakes in this phase lmfao.”
Spider-Man: Brand New Day is due to hit theaters several months earlier than Avengers: Doomsday, with the character of Peter Parker not expected to appear in the latter. However, he is thought to play a major role in Secret Wars, with some rumors suggesting that Brand New Day could also lead into or take place around the same time as Doomsday.
Spider-Man has long proved one of Marvel’s most bankable franchises. In fact, when combining the box office revenue of Tom Holland, Andrew Garfield, and Tobey Maguire’s Spider-Man respective series, it stands as the second-highest-grossing superhero franchise of all time, second only to the Marvel Cinematic Universe in general.
It’s likely Feige feels less pressure hovering over Spider-Man because the character is effectively self-policing at this point. With Amy Pascal — a Spider-Man veteran — steering the ship, Tom Holland fully locked into Peter Parker, and director Destin Daniel Cretton coming off a confident win with Shang-Chi and the Legend of the Ten Rings (2021), there’s room to trust the process.
That makes Spider-Man: Brand New Day feel like a known quantity, even as Avengers: Doomsday carries the heavier existential weight.
Are you more excited for ‘Avengers: Doomsday’ or ‘Spider-Man: Brand New Day’?