It's Official: Disney Reveals New 'Disneylandia' Name Change Ahead of D23

Is Disneyland changing its name after more than seven decades? Find out why ‘Disneylandia’ is making waves ahead of the 2026 D23 mega-event happening this weekend in Anaheim, California.

A woman wears a Disneyland spirit jersey in front of California Adventure ferris wheel — Credit: Disney

Disneyland Is Now ‘Disneylandia’ Ahead of D23

Disneyland is not changing its name. The Anaheim, California, theme park is still Disneyland more than 70 years after opening on July 17, 1955. What has changed is the name on a new merchandise collection: Disneylandia, a collaboration between Disneyland Resort and Southern California-based, Latina-owned lifestyle and streetwear brand Viva La Bonita.

The collection became available August 13, 2026, as part of D23 Day at Disneyland Resort. For anyone searching “Disneyland changing its name,” the important distinction is that Disney says the line is officially named “Donde Empiezan Los Sueños” and is designed to weave together culture and storytelling while capturing the way Disneyland inspires dreams. In other words, Disneylandia is a branded apparel identity—not a new name for Disneyland Park, Disneyland Resort, or the city’s original Disney destination.

Mickey and Minnie Mouse in 70th anniversary outfits at Disneyland California as the Disney castle prepares for some major changes at this Disney Park crowds. — Credit: Disney

Is Disneyland Changing Its Name? Disneylandia Is a Merchandise Collection

The distinction matters because the phrase “Disneyland changing its name” makes for an eye-catching headline, but Disney’s own announcement does not describe any change to the park’s official identity. The Disneylandia name appears in the merchandising rollout announced for D23 Day, alongside separate D23 Day logo merchandise and other limited-time items.

That makes the collection notable for a different reason. Rather than another anniversary logo or character-driven apparel drop, Disney is giving the Disneyland brand a fashion-focused collaboration with a regional company whose identity is rooted in Southern California and Latina culture. The collection’s title, “Donde Empiezan Los Sueños,” places the idea of dreams at the center of the partnership.

For more context on how Disneyland merchandise can become a story of its own, readers can revisit Disneyland’s 70th-anniversary merchandise rollout and the later debate surrounding the Key to Disneyland souvenir. Those earlier releases were tied to a resort-wide anniversary celebration; Disneylandia is positioned as a designer collaboration connected to D23 week.

Women drink at Disney California Adventure Food and Wine at Disneyland at this Californian Disney Resort. — Credit: Disney

Where Guests Can Find the New Disneyland Apparel

Disneyland Resort lists three locations for the Disneylandia Collection: Emporium inside Disneyland Park, Elias & Co. at Disney California Adventure Park, and The D-Lander Shop in the Downtown Disney District. The announcement says the collection is available beginning August 13 and while supplies last.

Disney has not provided a complete item-by-item breakdown, prices, an end date, or confirmation that every piece will be restocked. That means guests hoping to shop the line should treat availability as limited and check with merchandise Cast Members or the Disneyland app for the latest information during a visit.

The release also sits among several other D23 Day offerings, including a D23 Day logo collection, a 30th-anniversary collection for Disney Animation’s The Hunchback of Notre Dame, an Alice in Wonderland 75th-anniversary collection, and special food and collectible items. The official D23 Day merchandise announcement identifies the locations and timing for each release.

Mickey Mouse, dressed in his iconic red robe, greets fans beside a giant “D23” sign and the famous blue sorcerer hat outside the convention center, setting a magical tone for Disney’s unforgettable D23 Fan Event in California. — Credit: D23

Why the Timing Matters for D23 2026

D23 Day at Disneyland Resort takes place August 13, one day before D23: The Ultimate Disney Fan Event begins at the Anaheim Convention Center. The convention runs August 14–16, 2026, with additional programming at the Honda Center, making the Disneylandia launch part of a larger week built around Disney fandom in Anaheim.

Guests don’t need a D23 convention ticket to visit the parks on D23 Day, but valid theme park admission and a reservation for the same park are required. The D23 Day activities and merchandise are therefore relevant to both convention attendees and regular Disneyland visitors who happen to be in Southern California during the event window.

The event’s scale also gives the collection a useful marketing platform. Disney has described D23 2026 as a three-day gathering with more than 50 panels and presentations, along with limited-edition merchandise and an expanded show floor. Inside the Magic has previously examined what Disney fans should expect from D23 2026 and the event’s reported show-floor milestone.

Mickey Mouse wearing a wizard hat stands triumphantly on a rock, with the glowing blue backdrop displaying “D23 Asia” and “Singapore 2027,” thrilling Disney fans across Asia with this major announcement—the first of its kind in nearly a decade. — Credit: D23

A Broader Move Toward Fashion Collaborations

Disney’s partnership with Viva La Bonita reflects the way theme-park merchandise has expanded beyond conventional souvenirs. Apparel collaborations can function as wearable park identity, allowing fans to signal a connection to Disneyland without relying on a standard castle graphic, attraction logo, or character image.

That approach is especially relevant for Disneyland, whose history is closely tied to Southern California. Walt Disney Imagineering’s official history identifies Disneyland as a project developed in Anaheim and describes the park as part of the company’s early expansion into immersive entertainment. A local partnership gives Disney another way to connect the resort’s legacy with the region’s contemporary creative culture.

It also creates a clearer distinction between this collection and the broader 70th-anniversary celebration. That anniversary celebration emphasized nostalgia and milestones. Disneylandia, based on Disney’s description, emphasizes culture, storytelling, and the emotional idea of where dreams begin.

A triptych includes: on the left, a palm tree-lined street in a city with a mountainous landmark at the end; in the center, a group of colorful Muppet characters posing as if ready for D23; on the right, an excavator demolishing a building with dust in the air, assuming to be somewhere in Disney World. — Credit: Inside The Magic

What Happens Next for Disneylandia

For now, Disneylandia is confirmed as a limited-time merchandise collection available at three Disneyland Resort shopping locations. Disney has not announced a broader retail release, a shopDisney launch, additional designs, or a permanent Disneylandia land, event, or operating identity.

The safest takeaway for fans is simple: Disneyland has not been renamed. The park remains Disneyland, the resort remains Disneyland Resort, and Disneylandia is the name of a new Viva La Bonita collaboration arriving during D23 2026. Guests who want the apparel should plan around the stated August 13 launch, while remembering that supplies, store locations, and future availability can change.