Credit: DisneySomething quiet—but very intentional—just happened inside Walt Disney World’s Annual Passholder ecosystem, and if you blinked, you probably missed it. No announcement stage. No big blog post splash. No Cast Member holding up a magnet and smiling for the camera. Instead, Disney did something far more subtle. And for longtime Annual Passholders, that subtlety matters.
Deep inside the My Disney Experience app, tucked into a space most casual guests never bother to open, Disney dropped a short, upbeat teaser video hinting at the next Passholder magnet. It’s colorful. It’s energetic. It’s playful. And it points straight toward Zootopia (2016).
But the magnet itself? Still unseen. Still unreleased. Still a mystery.
And that’s exactly the point.
According to Disney’s own Passholder Buzz section within the app, the next Annual Passholder magnet will be inspired by Zootopia (2016), with artwork showing silhouettes of animals dancing together in a style that feels more like a pop concert than a traditional character reveal. The video, set to upbeat music, doesn’t spell anything out clearly. It doesn’t confirm a character. It doesn’t list dates or locations. It just invites you to feel something—and to keep checking back.
That sense of anticipation is something Disney has been quietly rebuilding with Passholders.
For years, being an Annual Passholder meant feeling like you were on the inside. Early park access. Special merchandise. Exclusive lounges. Small moments that made the pass feel like more than just math. And while some perks have come and gone, Disney has been leaning back into that emotional side of the relationship.
This teaser feels like part of that shift.
If you’re a Passholder and you haven’t seen the video yet, here’s where to find it. Open the My Disney Experience app on your phone. Tap into the “Passholder Buzz” section. It’s not front and center. You have to intentionally go looking for it. That’s where Disney has been quietly dropping things meant just for this group—videos, previews, artwork, and sometimes hints that don’t show up anywhere else first.
When the video plays, it’s immediately clear this isn’t random. The dancing animal silhouettes, the party-like energy, and the playful vibe all point toward Zootopia (2016). Many fans believe the magnet could feature Gazelle, the pop star voiced by Shakira in the film, but Disney hasn’t confirmed that. And interestingly, they haven’t denied it either.
That uncertainty is doing a lot of work.
What makes this reveal especially interesting is where it could land. Traditionally, Annual Passholder magnets are distributed at EPCOT, often tied to festival seasons. But this time, there’s a wrinkle. Zootopia: Better Zoogether recently opened at Disney’s Animal Kingdom, giving Disney a narrative reason to shift things around. Could the magnet be picked up there instead? Possibly. Disney hasn’t said.
That lack of clarity keeps Passholders guessing—and checking the app.
This is where being a Passholder feels different from being a regular ticketed guest. You’re not just waiting for information to hit social media. You’re part of a slow rollout. A drip-feed of hints. A relationship that rewards attention rather than urgency.
It also reinforces why Disney continues to invest in these small, tangible perks. A magnet might seem insignificant on its own, but for Passholders, it’s symbolic. It’s proof that Disney still sees value in acknowledging loyalty. It’s something you take home. Something you stick on a fridge. Something that quietly says, “I was part of this moment.”
And Disney knows that.
What’s especially clever about using the app—and specifically the Passholder Buzz section—is that it recenters the experience around Disney’s ecosystem. You’re not just consuming news; you’re interacting with Disney on Disney’s terms. The upbeat music. The animated teaser. The lack of explanation. It all nudges you to stay engaged without ever telling you to.
There’s also an emotional layer tied to Zootopia (2016) itself. The film has grown into one of Disney’s most beloved modern animated movies, especially among fans who appreciate its humor, heart, and world-building. Bringing that energy into the Passholder program feels intentional, especially as Disney looks ahead to new expansions and long-term storytelling across its parks.
Still, there are more questions than answers.
When will the magnet be released? Where exactly will Passholders need to go to get it? Will it feature a single character or a group? Is Gazelle actually involved, or is Disney just leaning into the dance-party aesthetic to throw fans off?
Disney hasn’t resolved any of that yet. And that unresolved tension is keeping this conversation alive.
For Passholders, that uncertainty is familiar. You learn to read between the lines. You learn to check the app more often than you probably should. You learn that sometimes the smallest updates carry the biggest meaning.
This teaser isn’t about logistics. It’s about signaling. It’s about reminding Passholders that perks still exist, even if they arrive quietly. It’s about using music, motion, and mystery to create excitement without oversharing.
And if Disney’s goal was to get people talking—and watching—again, it’s working.
For now, all signs point to Zootopia (2016) stepping into the Passholder spotlight next. Whether that spotlight turns into a magnet at EPCOT, Animal Kingdom, or somewhere unexpected remains to be seen. But one thing is clear: Disney wants Passholders paying attention again.