Dollywood Offloads 3 Parks in Stunning Deal With Competitor

in Theme Parks

Dolly Parton holds a microphone while standing in front of the Dollywood theme park sign. She wears a colorful, patterned outfit, fitting right into the vibrant atmosphere of Dollywood.

Credit: Inside the Magic

Dollywood owners seem to be abandoning several of their theme parks as their competitor sweeps in for the kill.

A large welcome sign for Dollywood with a butterfly graphic stands amidst foliage. The text reads "Welcome to Dollywood Just Ahead." An inset circle shows a detailed section of the park's attractions, including a water ride and seating area.
Credit: Inside the Magic

Dollywood Owners in Trouble? Not So Fast

It’s not every day that the theme park world gets flipped upside down. One moment, beloved attractions seem secure under major operators; the next, ownership shifts in ways no one saw coming. Fans are left wondering what this means for their favorite summer destinations—and whether big changes are around the corner.

In March, industry watchers were stunned when Herschend Family Entertainment—owners of Dollywood—scooped up multiple Palace Entertainment properties. But just a few months later, those very same parks have already changed hands again. Now, Lucky Strike Entertainment, best known for bowling and family fun centers, has dramatically expanded its portfolio in a move that could reshape the future of location-based entertainment.

So what exactly happened, and why should theme park fans and families pay attention? Let’s break down what’s new, how to experience it, and what these changes could mean for your next summer getaway.

Guests ride Smoky Mountain River Rampage at Dollywood
Credit: Dollywood

What Just Happened: Lucky Strike’s Bold Acquisition from Dollywood

Lucky Strike Entertainment has officially added Raging Waters Los Angeles (San Dimas, CA), Wet ‘n Wild Emerald Pointe (Greensboro, NC), and Castle Park (Riverside, CA) to its growing roster of attractions. Surprisingly, these parks were only in Herschend’s hands for a matter of months before being sold again.

The deal also includes two Boomers family entertainment centers—Vista and Palm Springs, California. Together, the additions accelerate Lucky Strike’s push to become a powerhouse in the amusement and water park industry.

“This acquisition accelerates our vision to build the leading platform of location-based entertainment destinations in North America,” said Thomas Shannon, founder, chairman, and CEO of Lucky Strike Entertainment. “Each of these properties has deep roots and established guest loyalty in their communities. We see tremendous opportunity to elevate the guest experience and continue our playbook of strategic investment.”

A group of guests riding a coaster at Dollywood
Credit: Dollywood

How to Experience the Newly Added Parks

If you’re planning a trip, here’s what you need to know:

  • Raging Waters Los Angeles (60 acres) – California’s largest water park, featuring more than 50 attractions, 14 water slides, wave pools, and lazy rivers.

  • Wet ‘n Wild Emerald Pointe – One of the Southeast’s biggest water parks, home to 40+ attractions including high-thrill slides and a massive wave pool.

  • Castle Park – A Riverside gem since 1976, with 20+ rides, four miniature golf courses, midway games, and a two-story arcade.

  • Boomers Vista & Palm Springs – Year-round family fun with go-karts, mini golf, bumper boats, batting cages, and arcades stacked with 85–99 games.

Lucky Strike hasn’t yet announced new perks, but historically, the company invests quickly in updating experiences. Expect enhancements in food, events, and technology integration to maximize guest visits.

A woman with blonde hair wearing a red top stands in front of a Dollywood sign that reads, "Dollywood - Love Every Moment." In the background, there's also a sign stating, "DOLLYWOOD IS CLOSED. Please visit Dollywood.com for more information," reflecting the theme park closure during your favorite Dolly Parton destination.
Credit: Inside the Magic

Insider Hacks for Fans

Frequent visitors will want to watch for:

  • Early-season discounts – New operators often push special promos to build buzz. Sign up for newsletters from each park.

  • Membership transfers – If you had passes under Herschend, contact guest services to confirm how they’re being honored.

  • Underrated attractions – At Castle Park, locals recommend the miniature golf courses for a low-key, crowd-free break. At Raging Waters, the lazy rivers are best enjoyed before noon.

  • Boomers arcade hacks – Visit during weekday evenings when arcades are less crowded; you’ll get more playtime without waiting for machines.

A vintage steam locomotive with a circular number plate "192" on its front stands on railway tracks surrounded by greenery. The background features a wooden water tower with "Dollywood" written on it, adding to the charm of Dolly Parton's famous theme park.
Credit: Dollywood

Why This Matters for Theme Park Fans

Ownership changes often mean new investments, updated experiences, and fresh competition. For fans, that translates into more reasons to revisit old favorites.

The emotional pull here is strong—Raging Waters and Castle Park aren’t just parks, they’re summer traditions. Families who grew up splashing, golfing, and gaming now have fresh hope that these spaces will be revitalized rather than neglected.

On social media, fans are already buzzing, with attendance expected to rise as Lucky Strike begins integrating its “all-in-one entertainment” philosophy. By blending water parks, amusement rides, and family fun centers under one banner, Lucky Strike is positioning itself as a rival to bigger national chains.

Dolly Parton in a sparkly white outfit stands with her arms outstretched in front of the Dollywood sign. The background features trees with autumn foliage and a stone wall below the sign that reads "Dollywood" with the tagline "Love every moment."
Credit: Inside the Magic

Bottom Line: Will Dollywood Keep Selling?

Lucky Strike’s acquisitions aren’t just about buying parks—they’re about reshaping the summer experience for families across the U.S. Whether you’re sliding down a water chute in California, teeing off in Riverside, or racking up arcade tickets in Palm Springs, the future of fun just got a bold new makeover.

Theme park lovers, buckle up—this is only the beginning.

Source: Attractions Magazine

in Theme Parks

Be the first to comment!