Disney Accused of Veteran Discrimination Amidst Merchandise Debacle

in Featured, Merchandise, Walt Disney World

A veteran honored while visiting Magic Kingdom at Walt Disney World Resort. He sits in a wheelchair with a folded flag and is surrounded by three Disney Security officers.

Credit: Disney Parks Blog

Disney has come under fire after recent accusations that its updated Disability Access Service (DAS) criteria unfairly deny certain Veterans, including those with post-traumatic stress disorder (PTSD), from utilizing the service.

Critics argue that Disney’s updated DAS policies fail to consider PTSD as an eligible condition, potentially limiting access to the system for Veterans who rely on it to navigate the parks more comfortably. For many, the exclusion feels especially personal, given the sacrifice Veterans make in service to the country.

The DAS Pass, initially designed to support guests with disabilities, provides an alternative to standing in line, allowing participants to schedule return times for attractions. Disney recently updated the criteria, reportedly tightening requirements for access, which some argue has led to these exclusions.

Related: Veteran Barred From Entering Disney Theme Park; Claims Military T-Shirt Was Not Allowed

A photo taken from behind statues of a character with round ears and a person holding hands, looking towards buildings adorned with festive decorations and a clock tower in the background at a popular Disney attraction. Crowds of people are visible in the distance.
Credit: Nik Goodner on Unsplash

Disney Receives Backlash for Merchandise Release

The situation has raised considerable concern, with many guests voicing their frustrations. Veterans’ advocates are pushing for greater flexibility in the DAS Pass policy, highlighting that PTSD, although an “invisible” condition, can still significantly impact a guest’s ability to endure the bustling atmosphere and long waits characteristic of Disney parks.

Amid the controversy surrounding the DAS Pass criteria, Disney has stirred further debate by promoting a new line of Veterans Day merchandise. Some guests have taken to social media to criticize Disney’s decision to sell these items, with many calling it a “cash grab.”

The merchandise, which includes themed apparel and collectibles, is designed to honor service members, but some guests find it hypocritical in light of the DAS Pass situation.

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#duet with @DisabledJourneys #disneydas #das #daspass #veteransday #disabledveteran #disneyworld #disneyland #disneyparks

♬ original sound – DisabledJourneys

Marginalized Groups Excluded from Accessibility

Many guests wonder how Disney can honor Veterans with merchandise while refusing to accommodate them with a DAS Pass. The sentiment reflects a larger concern among parkgoers who feel that Disney’s actions appear contradictory. Veterans aren’t the only group who feel neglected by Disney’s new DAS restrictions. Many other vulnerable groups were excluded from the new pass as well.

A woman in a wheelchair is being joyfully pushed by another woman in a turquoise swimsuit at a water park. Both women are smiling as bubbles fill the cheerful air, while children play in the background. Their laughter exemplifies the inclusive fun similar to what you’d find with a Disney disability pass.
Credit: Disney

Disney has yet to issue a formal response regarding the DAS Pass accusations or the backlash surrounding its Veterans Day merchandise.

Meanwhile, advocates continue to urge Disney to reevaluate its criteria for the DAS Pass to better support Veterans and other guests with PTSD and related disabilities. As the conversation unfolds, Disney may need to address these concerns to maintain its reputation as an inclusive destination for all guests.

in Featured, Merchandise, Walt Disney World

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