Disney+ Canceled? Massive Boycott Trends After Elon Musk Calls Out Company

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Elon Musk superimposed over Disney+ logo

Credit: Disney, edited by ITM

The simmering conflict between the Walt Disney Company and controversial Twitter owner Elon Musk came to a fierce boil this week when the billionaire publically called out the company, and now Disney+ is suffering under a cancelation boycott.

Elon Musk sitting in a suit in front of a black backdrop
Credit: US Air Force via Wikimedia Commons

Elon Musk, Twitter, and Anti-Semitism Allegations

Elon Musk has come under heavy criticism in recent weeks after he responded to a Tweet reading, “Jewish communities have been pushing the exact kind of dialectical hatred against whites that they claim to want people to stop using against them,” a sentiment rooted in longheld anti-Semitic conspiracies. Musk replied to the post, saying, “You have said the actual truth.”

The backlash was harsh and immediate, with the Tesla owner being called out and accused of promoting anti-Semitic sentiments. The intensity of the fallout was such that the White House issued a statement reading, “It is unacceptable to repeat the hideous lie behind the most fatal act of antisemitism in American history at any time, let alone one month after the deadliest day for the Jewish people since the Holocaust… We condemn this abhorrent promotion of antisemitic and racist hate in the strongest terms, which runs against our core values as Americans.”

Related: Twitter Blames Fans for Disney’s Failure With ‘Wish’ Release, “Nobody Supports Original Films”

Media Matters Lawsuit

Elon Musk has since called his response “one of the most foolish, if not the most foolish, thing I’ve done,” but the damage was done. Around the same time, watchdog group Media Matters alleged that Twitter “has been placing ads for major brands like Apple, Bravo (NBCUniversal), IBM, Oracle, and Xfinity (Comcast) next to content that touts Adolf Hitler and his Nazi Party.”

Walt Disney Castle logo with Mickey Mouse looking aghast
Credit: Disney/Inside the Magic

While Musk has denied the allegation and has since filed a lawsuit against Media Matters, the repercussions have been severe. Enormously powerful corporations like the Walt Disney Company, Warner Bros. Discovery, Apple, Comcast, Paramount Global, and IBM have all stopped purchasing advertising on Twitter, a huge issue for a company with very public financial issues.

At the same time, many of the above companies have stopped posting on Twitter entirely, further demonstrating their withdrawal from the struggling social media platform.

Elon Musk and Advertising: “Go F*** Themselves”

Things escalated sharply earlier this week at the New York Times’ DealBook Summit when the Boring Company founder was asked about the advertising withdrawal of companies like Disney.

Musk’s response was shocking: “I hope they stop. Don’t advertise. If somebody is going to try to blackmail me with advertising, blackmail me with money, go fuck yourself. Go fuck yourself.”

The tech billionaire also specifically singled out Disney CEO Bob Iger, who had spoken earlier at the New York Times event. It appears that Musk’s call-out at the Disney CEO had an effect, because within hours, Twitter users were calling for a Disney+ boycott and asking subscribers to stop financially supporting the company.

Bob Iger with Disney logo
Credit: Inside the Magic

Related: DeSantis Sticks Up for Elon Musk After Disney Leaves Twitter

Disney+ Canceled?

A large number of Twitter users known for loyalty to Elon Musk are demanding that people cancel their subscriptions to the streaming service Disney+ as a form of retaliation to the company ceasing to purchase advertising from the social media platform.

@realmichaelseif posted:

It’s time to cancel your Disney+ account

Stop giving your money to corporations that hate you and try to dictate who gets free speech online

We stop this madness by using the power all of us have in our wallets

The only way out is through.”

@CollinRugg cited a number of accounts claiming to have canceled Disney+ after the Elon Musk call-out as a form of boycotting, saying, 

NEW: X users are cancelling their Disney+ subscriptions after Elon Musk told Disney CEO Bob Iger to “go f**k yourself” for blackmailing X.

Good. Stop giving money to people who hate you and hate free speech.

X users are fighting back and rallying behind Elon after he blasted advertisers for trying to blackmail him with money.

“Cancelled Disney and Paramount Plus” –
@TheNickAmerica

“Cancelled Disney and signed up for X premium to help pay for free speech” –
@andrews5647

“Just cancelled Disney plus subscription” –
@drkevinleung

And many more… 🔥

@KobeissiLetter claimed that a poll revealed that the majority of respondents planned to cancel and boycott Disney+ and Hulu after the Twitter owner’s statements that their withdrawal of advertising money would “kill the platform.”

JUST IN: Search interest for “cancel Disney+” and “cancel Hulu” surges 120% after Elon Musk interview.

In a poll we conducted on X with 90,000 responses, 68.5% of respondents said they will be cancelling their subscriptions.

This comes after the latest Disney, $DIS, earnings results where they reported a loss of 11.7 million Disney+ subscribers.

It should be interesting to see if this has a material impact on their Q4 earnings results.

Can Disney do anything to win these customers back?

Will a Disney+ Boycott Affect the Company?

It will remain to be seen whether the SpaceX billionaire’s call-out of Disney and other former advertising purchasers in New York will have a significant on Disney+ or will cause it to be “canceled” by culture outside of Twitter. The service currently has some 146 million subscribers, making it one of the largest streaming platforms in the world, and backed by one of the world’s richest media companies.

On the other hand, Disney+ has already been losing subscribers in record numbers, and the company has been struggling to figure out a way to make it profitable, including adding unpopular advertisements and increasing its price tag. While it may take a while for a boycott to really cancel Disney+, this couldn’t come at a worse time for Disney.

Are you canceling your Disney+ subscription, and, if so, is it because of the Twitter boycott? Tell us in the comments below!

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