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Universal Announces Brand-New Theme Park Coming to The South

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Posted on by Mark Friedman 3 Comments
Universal Studios Japan Globe

Credit: Universal

Universal Parks & Resorts plans to bring a new concept for families with young children to Frisco, Texas!

Universal Studios Texas
Credit: Universal Parks & Resorts

Universal Parks And Resorts is already in the middle of a massive expansion with its third theme Park at Universal Orlando Resort, Epic Universe. However, not content to build new attractions at existing locations, the Theme Park Resort company has announced two new builds to bring Universal Studios-themed entertainment to new places with very different concepts. A family-themed Resort is on the way to Frisco, Texas, while a permanent horror-themed attraction is coming to Las Vegas.

Frisco’s latest development project will bring a massive cast of superheroes, television stars, and motion picture greats to Collin County.

Universal Parks & Resorts — the theme Park arm of entertainment giant NBCUniversal — has bought a site on the Dallas North Tollway for a new kids-themed Park and hotel. The almost 100-acre planned entertainment hub will be located on the Dallas North Tollway in the $10 billion Fields development.

Universal Orlando's Islands of Adventure
Credit: Universal Orlando

After many months of negotiations and planning, city officials in Frisco and Universal Parks executives announced plans Wednesday for the groundbreaking new development. The Orlando-based company acquired the land for the theme Park in December using a shell company based in Delaware, county records show.

The project will be designed to appeal to families, with immersive experiences making it a one- to two-day destination, said Mark Woodbury, CEO, and Chairman of Universal Parks and Resorts. The Park will include four or five Universal-themed interactive experiences and a 300-room hotel.

Mark Woodbury commented on the project, “You have a fantastic town.” Woodbury also stated, “It’s vibrant and full of energy and young families, making it the perfect place for what we are doing.”

A tweet of the announcement was announced to break the news directly from Universal Parks and Resorts:

JUST ANNOUNCED: Universal Parks & Resorts plans to bring a new concept for families with young children to Frisco, Texas!

Unlike Universal Studios’ sprawling parks in Los Angeles, Orlando, and around the world, the Frisco development will be a much smaller attraction — the first of multiple projects the company plans. It’s about one-fourth the size of the company’s Orlando Park.

According to the agreement with Fields developers, the project at the northeast corner of the tollway and Panther Creek Parkway could also include retail and restaurants.

At this moment, there is currently no timetable as to when the new Universal Theme Park is expected to open. Be sure to keep following Inside The Magic to get the most up-to-date details.

Are you excited to learn about Texas’ latest Theme Park? Let us know your thoughts about the upcoming concept by leaving us a comment below. 

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Mark Friedman

My name is Mark Friedman, and I am a passionate fan of Disney. As a native Floridian, visits to Walt Disney World were a frequent vacation for my family when I was growing up. When I am not writing articles for Inside The Magic, I spend most of my time with my wife and kids. During my day job, I typically track the stock market looking for currently underappreciated businesses. Outside of family and work, my other two full-time passions are Florida Atlantic University Athletics and spending time volunteering for my fraternity, Alpha Epsilon Pi.

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