Iger Agrees That Park Prices Are Too High

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Disneyland Prices

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The new Disney CEO, Bob Iger has got his hands full.

With barely a two-year break from running one of the biggest companies in the world, he is back and has hit the ground running.

Iger seen next to Mickey
Credit: CNBC

From 2005 to 2015, Iger was the President of the Walt Disney Company before handing the reigns over to Bob Chapek. Many think that was a horrible idea, and by the recent turn of events, Disney agreed.

Related: Good Omens for Disney After Iger’s Return

Iger is wasting no time with getting Disney back on its feet.

Town Hall
Credit: Disney

In a companywide memo, Iger announced there would be an ‘Employee Town Hall’ meeting on Nov. 28th to discuss the future of Disney.

Related: Disney Town Hall Meeting Set up to Discuss Disney’s Future

Hopefully, one major thing Bob will discuss with the company is the recent hike in costs. Everything has gotten more expensive. From ticket prices to food, to hotels.

Iger completely agrees with guests that Theme Parks have gotten too costly over the past few years.

Credit: Disney

People close with Bob Iger spoke to the Wall Street Journal about some of the concerns he was having with Chapek and the Disney Company as a whole.

Iger felt Chapek, who set ambitious goals for the growth of Disney’s streaming business, had given priority to that business at the expense of other parts of Disney, like cable television and the theme parks.

Disney Money prices
Credit: Disney

He also felt that Chapek was too responsive to changes in Disney’s share price, and Iger was alarmed by increases in prices at Disney theme parks that Chapek argued would boost revenue and limit overcrowding, these people said. Iger received calls from creative executives frustrated with Chapek, people familiar with the matter said.

“He’s killing the soul of the company,” Mr. Iger told more than one confidant.

Credit: Disney/Pixar

Currently, the most expensive ticket is $159. Soon it will be $189. The cost of annual passes will also increase.

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