DeSantis Boasts “Never” Backing Down In New Ad, But May Exit Disney Reedy Creek Battle

in Disney, Walt Disney World

Ron DeSantis in a 'Top Gun' inspired jacket, standing in front of an American flag. Text reads, "Never back down from a fight."


Tom Cruise smashed the box office this summer with Top Gun: Maverick (2022), the ninth highest-grossing domestic release in American film history. This week, an unexpected public figure tried to cash in on the film’s hype: Florida Governor Ron DeSantis.

Casey DeSantis, First Lady of Florida, shared the one-minute “America’s Top Gov” campaign ad on Twitter:

“Good morning, ladies and gentlemen; this is your governor speaking—today’s training evolution: dog fighting, taking on the corporate media. The rules of engagement are as follows. Number one: don’t fire unless fired upon. But when they fire, you fire back with overwhelming force,” Gov. DeSantis says, dressed similarly to Lt. Pete Mitchell (Tom Cruise).

Tom Cruise as Maverick in 'Top Gun'
Credit: Paramount Pictures

Clips of DeSantis firing back at reporters discussing the Parental Rights in Education Act – colloquially known as the “Don’t Say Gay” law – are interspersed throughout the ad. His son, Mason DeSantis, is also featured.

“Number two: never ever back down from a fight,” DeSantis says. “Number three: don’t accept their narrative.”

Credit: State of Florida Office of the Governor

The ad urging supporters to “never ever back down” premiered just days after DeSantis asked a Florida judge to dismiss a second lawsuit filed by Orlando-area residents concerned about the impact of DeSantis dissolving Disney’s Reedy Creek Improvement District. In the motion, DeSantis’s legal team suggested that since the dissolution is not yet official, the plaintiffs cannot possibly know any tax implications and thus have no grounds to sue:

[Plaintiffs] make no allegation that the potential impacts they face from SB 4-C going into effect by operation of law on June 1, 2023, are a result of defendants and not some intervening cause such as the operation of law or the potential future decision making of county officials…

Yet, no tax increase related to SB 4-C has been proposed or imposed on plaintiffs. Their complaint utterly fails to identify sufficient ultimate facts showing how the potential dissolution of the Reedy Creek Improvement District pursuant to state law — assuming such dissolution were to occur — could plausibly infringe on their rights as taxpayers.”

Reedy Creek Fire Dept.
Credit: Reedy Creek Fire Department

Some have interpreted the statement, “assuming such dissolution were to occur,” as a hint that the Reedy Creek dissolution may not happen and that DeSantis may be “backing down” ahead of Election Day this November. Others say it’s a legal strategy to poke holes in the lawsuit. If all goes as planned, Reedy Creek will be replaced in 2023.

DeSantis warned Disney to stay out of the “Don’t Say Gay” controversy. The Walt Disney Company CEO Bob Chapek responded by pausing political donations and publicly denouncing the Parental Rights in Education Act after Disney fans and Cast Members demanded action. DeSantis stayed true to his word and immediately introduced what many considered retaliatory legislation to dissolve Disney’s Reedy Creek Improvement District, which has allowed Walt Disney World Resort to operate its own municipal services since 1967.

Reedy Creek Fire Department
Credit: Reedy Creek Fire Department Website

William Sanchez, attorney for the plaintiffs, believes this lawsuit has firm footing. In an interview with the Orlando Business JournalSanchez said:

“We truly believe we are on firm footing before the state court. The federal court judge viewed the case more through the prism of the First Amendment argument which is Disney’s to make. Although there is case law which also gives third parties rights to raise another party’s First Amendment rights, we chose to not appeal the federal judge’s decision. We believe our Florida taxpayer rights are going to receive greater protection in state court.” 

Inside the Magic will report any updates in the lawsuit against Governor Ron DeSantis. 


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