Disney's "Berserking" Price Hikes Are Just Beginning

Comments for Disney’s “Berserking” Price Hikes Are Just Beginning

mickey mouse in front of cinderella castle

Credit: Disney

53 Comments

  1. Keith Connolly

    It is very interesting to see this from afar…Canada. My wife and I were frequent visitors to Disney World. We would stay 8+ days due to the high cost of flying , and we always stayed on site. The many increases since 2018 (I think that is the year resort parking fees was implemented) has us rethinking our future plans. Our next dream trip to WDW is to go in early December to take in the Christmas decorations. With the many price increases that have happened, and will happen in 2022, we have to rethink how we do WDW. Yes, we can afford the Disney prices, but sorry Disney, you will not be geting my hard earned money that easily. I am not a fool with my money. Our Christmas trip will be some combination of the following cost saving measures…staying offsite, eating offsite, taking Uber to the outlet malls instead of renting a vehicle, reducing our stay, no souvenirs, and packing snacks/drinks for park days.

    1. AH

      Last trip back in Nov Dec took snacks and drink mix to squirter into water provided free by Disney. Ate one meal in park per day.

    2. Adam M.

      Universal’s Christmas celebration is rated higher than Disney’s, with Hogwarts Castle show, Grinchmas, Macy’s Parade, Mannheim Steamroller concerts and more. Plus their hotels are nicer and cheaper.

    3. Rainer

      I can only agree! We went to Disneyland CA for the first time in 1987, and then we went to Florida over 20 times over the years, including 6 Disney Cruises. I remember when the park entry was under $40, and the Cristmas Party 30$ – it’s $200 today! That’s why our Disney vacation has been taking place for a long time without a visit to one of the parks, food only outside, in the Pop Century the meals are only served in disposable plates with plastic cutlery, it’s neither environmentally friendly nor does it have any level but we still love this hotel, even if the prices there have now reached a very high level, we’re just staying shorter.

  2. Kim

    Paying more for less is certainly how Disney has it set up now. I speak from recent experience. If we are short on staff etc., then why are we increasing the the numbers into the parks? We still have fun but the magic has lessened.

  3. This is definitely not what Walt’s original vision was and while change and additions are good, what’s going on right now is criminal for us every day people (and Veterans) who have been loyal and always there for Disney in their hard times!! Glad Bob Paychek has $$ to go!!!

    1. Darrell Schill

      ABSOLUTELY Agree!!!

    2. Tracy

      I totally agree with you. Instead of going to Disneyland, WDW, or Disneyland Paris and getting AP which we were for years we are now seeing other parts of California and spending our money elsewhere. My heart belongs to the characters of Disney not the Disney corporation that is money gouging for everything. The Disney corporation has said that annual pass holders don’t spend as much, that’s not true I was going to Blue Bayou and other nice restaurants on property and always spending a couple 100 a month there by being an AP it let me spend more in the parks. My entire house is Disney I don’t have to stay in hotels cause I’m a local, unless I to WDW(which we always went for 2 weeks and stayed in PORS when we had or pass that was good for Ca & Fl) or Disneyland Paris also stayed on property. I will find my fun elsewhere. It hurts my heart not being able to go home due to all the $$. It was fun while it lasted but instead of paying $20 for 1 ride I will put that and the rest of the $$ I spent there and go see what our world has to offer.

  4. ann

    we are visiting in August from uk and we have always had to pay high prices it now is 5500.00 for just 2 people this year but I 2019 it was a 1000.00 less

    1. Julian H

      And Ann you are getting far less for your money despite that 1000.00 increase, also please note if you are hiring a car, they are going to charge you between 20 to 30 dollars a night too.

      Only 30 mins in the park extra, no magic hours anymore, no Magical express from the airport to your hotel, no Disney Dining Plan, No Fast Passes, limited Housekeeping, and they have the cheek to increase your holiday by a grand… Crazy.

      Lastly the food has gone up but they are reducing your food portion.

      Sorry blame Bob Chapek and his other jokers on the board.

      1. Lisa Murray

        We usually go every year after Thanksgiving so we can attend the Christmas party, see the decorations and enjoy the magic before it gets too crowded. We stay at the Beach Club, get the premium dining plan and aren’t cheap. This year the tickets were $267 (tax + fees included) for just the evening party which basically meant close to $1000/day per person all included. Obscene. We passed. It just isn’t fun to be ripped off.

  5. Jim Hanson

    the high prices are disappointing but when you look at the measly and frankly lower quality food you get (along with the lower quality upkeep of the rides), it just isn’t as special to go there.

  6. Carrie

    Something has to keep the crowd levels in check though.

    It’s an old supply and demand model. If you can’t fit everyone in the door who wants to come in, charge more.

    Ultimately Disney is a business, and like every other business in the World, they are going to want the park capacity to be taken up by the people who have more money to spend.

    That’s not saying I agree with the price increases, at all.

    But, I guess it is inevitable if demand is on the up and up.

    1. Julian H

      Disney was always a business, but Disney was supposed to be so much more and for everyone, typical corporate get their greedy hands on it and kill it.

  7. Kathy

    Who cares too go too an over priced china company .

    1. Bob cheapric

      Two use “too” incorrectly two times is too funny..

      1. Using “Two” incorrectly while trying to correct someone is even funnier.

    2. Bob cheapric

      Using the word “too” incorrectly two times is too funny.

      1. Jim M

        What I find interesting is that Disney keeps building new resort hotels and charging astronomical room prices to stay there while still having the same park capacity. No wonder the parks are always jammed. But that’s your problem, not Disney’s, as long as they get your money.

  8. Terry

    Fire bob paycheck change.org 103k signatures and counting feeling the hate yet bobby?

    1. Out of 155 MILLION park visitors? Sadly, no, he’s not feeling any heat.

      1. John H

        Yep. As long as the people come Chepek will feel no heat at all. If those of us who have to save for almost 2 years to go for five days Stop coming, it will not make a difference to them. I’m sad. Very sad.

  9. Zara

    How dare this article call people pennypinchers who take in their own food, we stay off-site in an apartment which look so far superior than some of the high end Disney Suites and we Uber everywhere..I think being mindful and cutting costs where you can but, still enjoy Disney, then so be it!

    1. Joyce

      I used to stay offsite when I first came to the parks and often ate outside the parks. When living in CA we brought food for the kids to eat. Later I bought into Disney timeshare and ate at Disney’s finer restaurants. Enjoy Disney however you can afford it.

  10. Jay

    How inclusive Disney is being. Once again it’s only about $.

  11. Jennifer Bass

    I think my issue is not so much the higher prices as I always spend a ton on vacations but more the lack of value and quality. Disney used to deliver a very high quality experience but now, lines are long, food is low quality and high priced and the Disney resorts are really nothing special to warrant the price difference over off-property resorts. Our vacation dollars are going to Hawaii this year.

    1. Nancy Thorsby

      Trust me Hawaii ain’t cheap!!

  12. Ann

    My family is officially in mourning for the unnecessary death of Disney as I, my children and their families have come to love since we were all old enough to visit. From Disneyland/California Adventure and WDW, our primary choice for family outings is no longer affordable. These Grandparents cannot in good conscience continue to make the choice for spending money NOW at the Parks or keeping what we have to spend on ourselves as we continue to age. Moving to Central Florida to be closer to the Parks is now looking like a BIG mistake. Our next home will either be in Branson for Silver Dollar City or Pigeon Forge Tennessee for Dollywood. These are the parks that continue to offer wholesome family entertainment for a REASONABLE price.
    We can only hope that after these post-Covid crowds, those unable to visit for 2 years, realize that Disney is now grossly overcharging them for less than mediocre food and rides and fast passes THAT SHOULD BE INCLUDED IN THE PRICE OF ADMISSION. Perhaps they too will decide enough is enough.
    Yes, Universal and Sea World also charge for front-of-the-line type experiences, but they also charge nearly 50% less for admission.
    If the WaltDisney Company doesn’t reverse course soon as it pertains to the Theme Parks they may find that 2022 was the peak of their first 50 years. It’s all downhill from here. Greed. What a shame.

    1. AH

      Considering the price of land in FL now with people flocking there from high tax northeast, you should make a good profit and land is still pretty reasonable in greater Pigeon Forge.

    2. Darrell S

      We are just like you. We’ve took our kids and grandkids, been Annual Passholders, for years! We went in December and I just went again 3weeks ago on a business trip and it’s VERY disappointing to say the least! I took one of my grandsons with me and decided to try the Genie, what a rip off! Could only use it once for Big Thunder Mountain Railroad and to use it for Rise of the Resistance you have to pay an additional $15 as well as Radiator Springs Racer’s. Parking is $30, the food prices have increased and smaller portions/not as good quality. We love Disneyland and are very sad and disappointed! Im sure this is NOT what Walt Imagined. 😢

  13. Penny

    They are probably seeing a spike in revenue because of the COVID bottleneck of people vacationing after a 2 year hiatus. I personally don’t think that this is way to maintain brand loyalty in the long run. We have always been big Disney fans but I’m not feeling these changes. Only time will tell I guess. Grad we got some good years in before this craziness.

  14. I love Disney

    There’s nothing wrong with Disney’s charging more and offering less — as long as there are people to pay for it in the long term. A few months ago, back in September last year, the parks were so empty that RotR only had a half hour wait sometimes. That was when people were scared of the Delta surge. Right now they are obviously sick of staying home and heading out everywhere, even during the cold months.
    It doesn’t matter if people stop coming to Disney because if attendance drops, Disney can simply run their old promotions again, and people will come in droves again, totally forgiving and forgetting about the past overcharging. In the mean time, let’s harvest the field while the crop is bountiful. Disney knows that people are begging to pay high prices to be there right now, so why not take their money? All Disney’s pretense of being woke and inclusive is just for publicity. In the end, they only care about one thing: come if you have money, stay away if you don’t.
    Chapek has to make as much money as he can because he has a big responsibility right now called Disney+, which is draining Disney dry by the billions to the extent that park profits in the billions are just pocket change.

    1. Rich Rosenberry

      Chapek needs to get rid of ALL the networks (ABC, Family, ESPN and etc). Go back to ONLY the parks and movies that Walt intended Disney to be. If Chapek has a conscience. 🤔

  15. Julian H

    No Wonder its called Disney WORLD, its because they are clearly on another PLANET to the rest of us… They have no idea.

    This greedy board of executives should be replaced they have destroyed the name of Disney and what it represented for their own personal gain. 20 years of holidaying in the Disney resorts property, no more, until things change my family will move over to Universal.

    Most Magical place on Earth NOT, MOST EXPENSIVE AND LEAST VALUE FOR MONEY I’LL GIVE THEM THAT.

  16. AH

    Paying more for less is how Iger ended his tenure and how Bob penny pitcher Chapek is being defined. Eisner was always jacking up prices but kept adding things. Iger, in the beginning, was the same way. Got one more trip planned for October then God only knows when or if I will be back.

  17. Linda Mancini

    I’m disappointed in Disney world. I have been going to Disney for many years. This will be my last year staying at the Forth. Prices just to high to stay and also to eat. Quality went down to pay these prices.

  18. Disney is doing everything it can to stress the point that if you’re not rich. WE (Disney) don’t want you coming here. That’s all it is, plain and simple. That is reprehensible on every level.

    1. Rich Rosenberry

      Agreed except, not Disney, blame it on Bob Chapek. Walt had better dreams

  19. Melissa

    Acquiring a Fast Pass (old system) to in-demand attractions was difficult if staying onsite and nearly impossible when staying offsite. Genie+ has the same problems. Popular attractions are hard to get a LL for, even ones like RoR which has a separate charge. I like Universal Express Pass better. It is expensive but works much better than Genie+ or the old Fast Pass. Our grandchildren are older now, so I am happy to say goodbye to Disney World, but not because of price increases. I don’t like the long lines and crowded walkways. I would be happy to pay to avoid the lines if there was a system in place that actually did that. Previous FP and Genie+ don’t do that.

  20. Rich Rosenberry

    Been to a Disney park (Land and World combined) 140 times. I’m like a child every time. But now, with Chapek at the helm, I don’t know when I’ll go back. He has DESTROYED the dreams of Walt Disney. The dreams of having the parks places to take your family on a vacation. Instead of enjoying your trip, you’re now stressed out every morning at 7:00 just to “get a time” to ride a ride? And I’m in agreement that the “pristine” park is now gone. Chapek doesn’t care what you spend. What can be afforded. Chapek has no heart for the parks. Chapek has KILLED the Disney Experience. 😢😢😢

  21. Emma McQuillen

    I loved Disney world. I can no longer go, I just can’t afford it. I have a booking for September I cannot go too as I can’t get the same experience without finding more money. It’s not a case of not willing to pay more, its I just don’t have it.

    There was only two of us, but travelling from the UK is in addition its just impossible.

  22. Denise Edgell

    For Disney’s 2 billion plus in profits, I don’t have a good word for how disgusted I feel for their obscene price hikes, and how terribly sad I feel for me who is now priced out of the parks where I used play in for over 60 years.
    Shame on you.
    Profits over people! I am not saying the shouldn’t make a profit but over 2billion and we get the price hikes!!! No thank you

  23. George

    Disney has become a place where they control you now.
    You can’t even go at your own pace. Everything is scheduled by you but it’s doing work for them .
    That’s not a vacation.
    The money I spend going there and staying there for a week now I spend at a resort close to home and enjoy all the high end amenities in the area for a longer period of time and with out the challenges .
    Thanks anyway Disney ; it was good while it lasted .

  24. William Wells

    We are watching the ruination of a once spectacular theme park(s) by Bob Chapek and the bean counters. Price increases, indifferent service, fewer perks, ride closures, fewer amenities. Disney used to be the pinnacle of theme parks, guest services and making its’ guests feel both valued and appreciated. No more, now it is quite simply, let’s see how much they’ll pay.

  25. ryan

    we are big fans of Disney but not that big all Disney is interested is making big bucks who cares about the returning customers. the only way to get rid of the Disney money hungry CEO is to boycott Disney which is what we will do. we cant afford these prices and until more people do that nothing will happen.

  26. John DeJones

    As PT said there’s a sucker borne every minute….. a fool and his money are soon parted!

  27. Laura Newcomer

    We have come a long way from “Disney Magic.” The only magic left is watching your money disappear at an alarming rate. I watched a you-tuber explaining Genie+ while she was at WDW. Good grief! Forget enjoying your day when you spend most of it looking at your cell phone trying to figure out how to beat the crowds… UG. Annual passholders no more. Sorry my spending in the parks wasn’t up to their expectations but I will happily take my $$ elsewhere.

  28. No reason for the price increases but greed! Prices have doubled in a 10 year period! Still got papers from a trip 10 years ago and checked prices with the same stuff now against what we had 10 years ago! Doubled! After 34 trips through the years all there is to do now is look at photos and thankfully we could afford to go and have such lasting memories! Would love to go again to WDW but see that will never happen again is very disappointing! If we do, will be staying off grounds and eating off grounds! Universal packages look tempting for a third of what Disney charges!

    1. Chris

      Similar here though shorter time frame. Been going yearly for twenty years but are now priced out. Went Nov with my family of four. 550 to get into Epcot for the for of us… At that price is hard to justified with the lack of everything versus a few years ago. Sorry to say or years of yearly visits are done

  29. John

    We canceled our vacation there. We’re willing to pay 8k for what Disney used to be but not for what it currently is. We’ll try again next year and hopefully it’s in a better state. Otherwise our previous trip will be our last.

    He would have been better off keeping everything as it was and just raising ticket prices. I don’t want a vacation spent on long lines and requiring daily strategic planning.

    1. George

      Couldn’t of said it any better.

  30. Sigurther

    This has no effect on my life. I’ve been to Disney maybe three times total, and seen all I need to see. The “Disney experience” was already notorious for being expensive, even the one time I got to see it for “free” when I was in the navy. Even then, anything outside rides was still expensive. Paying exhorbitant fees to stand in line for most of the day and then pay even more for food or souvenirs doesn’t sound like a fun time to me. I’ll take six flags or a local water park any day. At least then i can go in all the rides for under $100.

  31. Tee

    The price at DL works out to be about $70-80 per ride but I would feel better about paying it if the “cast members” were paid a living wage.

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