Urban Decay and Marvel’s ‘Eternals’ Collaborate on Cosmic Makeup Line

in Marvel, Merchandise

Eternals Collection

Credit: Urban Decay

The Eternals have joined forces with popular makeup brand Urban Decay to create an out-of-this-world, limited-edition makeup collection.

Urban Decay Eternals Poster
Credit: Screenshot from Urban Decay Instagram

Urban Decay shared their excitement regarding the collaboration on Instagram:

Channel your IMMORTAL WARRIOR with this look and the ALL-NEW, LIMITED EDITION UD | MARVEL STUDIOS’ ETERNALS Collection. Available online and in-store at @ultabeauty. 😍

Watch @MarvelStudios Eternals only in theaters!

#UDxEternals#UrbanDecay#Ultabeauty

GLOBAL AVAILABILITY
US: Avail. October 1st at UrbanDecay.com, online and in-store at @UltaBeauty and @Macys, online only at @Sephora.com, online only at @Nordstrom.com.
CANADA: Avail. on UrbanDecay.ca and Sephora instore and online October 1.
MEXICO: Avail. in-store and online October 1.
CHILE: Avail. in-store and online Oct1.
GUATEMALA: Avail. in-store and online Oct 11.
COSTA RICA: Avail. in-store and online Oct 1.
ARGENTINA: Avail. online Oct 1
PANAMA: Avail. in-store and online Oct 1.
PERU: Avail. in-store and online Oct 1.
BOLIVIA: Avail. in-store and online Oct 1.
BRAZIL: Avail. online Oct 1.

EU: Avail. in-store and online Oct 1.
UK: Avail. in-store and online Oct 1.
FRANCE: Avail. in-store and online Oct 1.
GERMANY: Avail. in-store and online Oct 1.
SPAIN: Avail. in-store and online Oct 1.
SWITZERLAND: Avail. in-store and online Oct 1.
BENELUX: Avail. in-store and online Oct 1.
SCANDANAVIA: Avail. in-store and online Oct 1.
BALKANS: Avail. in-store and online Oct 1.
AUSTRIA: Avail. in-store and online Oct 1.
CZECH REPUB: Avail. in-store and online Oct 1.
PORTUGAL: Avail. in-store and online Oct 1.

ASIA:
AUSTRALIA: Avail. in-store and online Oct 1.
KOREA: Online Avail. in-store and online Oct 1.
SINGAPORE: Avail. in-store and online Oct 7.
HONG KONG: Avail. in-store and online Oct 7.
INDONESIA: Avail. online Oct 1.
THAILAND: Avail. in-store and online Oct 1.
MALAYSIA: Avail. online Oct 1.
PHILIPPINES: Avail. online at Sephora.sg Oct 7.
UAE: Avail. in-store and online Nov 1.

This collaboration comes just in time for the upcoming premiere of the Marvel Cinematic Universe movie Eternals, slated to debut in theaters on November 5, 2021. The Eternals are immortal beings that arrived on Earth to protect mankind from its biggest enemy, the Deviants.

Thena Look
Credit: Screenshot via the Urban Decay Website

The Eternals makeup collection contains several different types of limited-edition makeup and palettes inspired by the power and magic of the heroes. The items included in the collaboration are eyeshadow, lipgloss, highlighter, eyeliner, and a complete set of the collection titled The Vault.

Urban Decay took to Twitter to showcase The Vault:

Dare to be different with the ultra-collectible ALL-NEW UD| MARVEL STUDIOS’ ETERNALS Vault exclusively available at https://t.co/7m9b3QDx0v & the link in our bio✨ Experience Marvel Studios’ #Eternals Only In Theaters Novmeber 5! #UDxEternals #UrbanDecay pic.twitter.com/tfakRuA1PF

Within the collection are 15 brand new shades of eyeshadow that Urban Decay described as:

This ultra-collectible eyeshadow palette features a graphic 3D pop-up element and 15 all-new shades inspired by the strength and grace of the immortal warriors known as the Eternals.

Ajak Look
Credit: Screenshot via the Urban Decay Website

Urban Decay and Eternals did not disappoint fans, as this collection provides consumers with beautiful metallic shades to enhance their every day makeup look or to go all-out and shine with their face cosmically aglow.

The makeup collection is currently available on the Urban Decay website, as well as in stores exclusively at Ulta Beauty.

What do you think of the Eternals makeup collection? Let us know in the comments!

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