Lexus and Marvel have come together to create the ultimate super-charged, superhero experience that only the car manufacturer and comic phenomena can in honor of the highly anticipated film Eternals (2021).
Lexus and Marvel teamed up to create 10 character-themed concept vehicles, which are all based on the superheroes from the highly anticipated new Marvel film, Eternals, which premieres on November 5.
Each vehicle is tailored and custom to the character in the film it will represent, including specific iconography, armor design, and the superpower of the dedicated hero. One of the main characteristics of the new vehicles will be a golden glow, which will represent the characters’ shared energy that will be able to be seen in the new film.
Vinay Shahani, Lexus vice president of marketing, is excited about the partnership.
“We’re excited to bring the ‘Eternals’ partnership to life through these custom-wrapped Lexus vehicles…Just as each Eternals character has a distinct style and set of capabilities, so does each character-themed Lexus.”
The lineup of Eternals vehicles courtesy of Lexus has been posted below.
- Ajak x Lexus GX: Ajak, played by Salma Hayek, isa powerful, commanding woman. She is paired with one of the most capable SUVs in the land, the GX.
- Druig x Lexus GX: Druig, played by Barry Keoghan, is a bit of a rebel in the movie, with super strength and stamina, making the GX a fitting reflection of his character.
- Gilgamesh x Lexus LX: As the strongest Eternal, Gilgamesh, played by Don Lee, is a kindred spirit to the biggest, most powerful Lexus SUV, the LX.
- Ikaris x Lexus LS: The LS, Lexus’ flagship luxury sedan, is a match with Ikaris, played by Richard Madden, considered the tactical leader of the Eternals.
- Kingo x Lexus IS: Kingo, played by Kumail Nanjiani, is paired with the bold, powerful Lexus IS, which he drives in Lexus and Marvel Studios’ “Parking Spot” video.
- Makkari x Lexus RC F Track Edition: The fastest Eternal, Makkari, played by Lauren Ridloff, is the perfect match for the quickest car in the Lexus lineup, the RC F Track Edition.
- Phastos x Lexus LX: The LX is technologically advanced, making it an ideal fit for Phastos, played by Brian Tyree Henry, the technological guru of the team.
- Sersi x Lexus RC F: One of Lexus’ most powerful cars, the RC F, is paired with one of the film’s most powerful characters, Sersi, played by Gemma Chan.
- Sprite x Lexus NX: The NX, a crossover that can do anything, is a perfect complement to the illusion-casting ability of Sprite, played by Lia McHugh.
- Thena x Lexus LC 500: Thena, played by Angelina Jolie, is a natural fit with the sleek and stylish Lexus LC 500.
Marvel’s Eternals is already on track to break the box office, it has already accumulated millions in pre-ticket sales. With the hype it has built up and with special collabo, the film is sure to be talked about for months to come.
Would you drive one of these cool Eternals-themed cars? Be sure to let us know in the comments!