Visit Orlando Ad Campaign Aims to Boost Tourism

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Orlando is a hot spot for tourism in the United States thanks to the theme parks that call Central Florida home, including Walt Disney World Resort and Universal Orlando Resort. In fact, Orlando is the most visited destination in America! However, due to the ongoing pandemic, Central Florida has struggled to cope with the hit the tourism industry has taken.

With hopes to recover tourism in Central Florida, Visit Orlando has launched a new ad campaign called “The Wonder Remains.”

Related: New Billion-Dollar Orlando Resort is Coming Near Disney World

Universal Orlando
Credit: Universal Orlando Blog

Related: Orlando Hotels Auctioned Off as Pandemic Devastates Economy

Here is what Visit Orlando has to say about the new “The Wonder Remains” campaign:

Orlando has always been a joyful, imaginative, adventurous place.​ And it always will be.​ Now that our world has changed so much, ​you can take comfort in the familiar warmth of this friendly destination.​ Because no matter what happens, Orlando is still Orlando, full of fun memories to reconnect with what matters most.

The wonder awaits in Orlando with lots of springtime excitement, over-the-top resorts and unforgettable outdoor adventures. Our destination is filled with places to enjoy open-air fun, starting with our expansive theme parks and attractions, and plenty of al fresco dining options. Stay and save big with our Orlando offers, including special Florida resident offers, and be sure to nab discount tickets while you’re at it.

The campaign website details the many attractions of the Orlando area, including theme parks, water parks, hotels, outdoor activities, and more.

Universal Volcano Bay
Credit: Universal Orlando Blog

Note that Visit Orlando also acknowledges the risks that come with traveling in the pandemic era. The official website states the following message:

Please note: Any public location where people are present provides an inherent risk of exposure to COVID-19, and there is no guarantee that you will not be exposed during your visit. Additionally, Orange County requires the use of face masks in public places, with some exceptions. Social distancing is also strongly encouraged per CDC recommendations. Some images on the website do not reflect current versions of the experiences or updated operational or safety guidelines.

Tree of Life Animal Kingdom
Credit: Disney

It’s clear that Visit Orlando hopes that the new ad campaign will bring more visitors to the area. “The Wonder Remains” is targeted towards those who live in the southeast and are able to easily drive to the Orlando area. Analysts have predicted a long and difficult road to recovery for the hotel industry in Central Florida.

That prediction is not stopping Universal, Disney, and other companies from opening new and exciting offerings in order to entice more theme park Guests. In fact, Disney is building and opening a brand new master-planned shopping and dining center, Flamingo Crossings.

Disney Flaming Crossing Shopping Center
Credit: Disney

On top of Flamingo Crossings, another new retail and shopping center is coming right in between Universal and Disney, O-Town West. The new center will be extremely convenient for those visiting the theme parks, and it will feature new to Central Florida dining locations such as White Castle.

You can see concept art for O-Town West below.

O-Town West
Credit: Unicorp National

Given this new ad campaign from Visit Orlando, we’ll see what the year brings in terms of Central Florida tourism.

Will you be visiting Orlando in 2021? Let us know in the comments!

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