Earlier this year, Walt Disney Company CEO Bob Chapek announced that Disney would be launching an internal streaming service — called Star — to bring viewers more mature content that is not currently offered on the family-friendly Disney+ platform.
Star will offer shows and movies from ABC, FX, Freeform, Searchlight, and 20th Century Studios — all brands that fall under The Walt Disney Company umbrella but don’t necessarily offer family programming.
In August, The Verge shared these comments from Chapek regarding the new service:
“In terms of the general entertainment offering internationally, we want to mirror our successful Disney Plus strategy by using our Disney Plus technical platform, bringing in content we already own and distributing it under a successful international brand that we also already own, which is, of course, Star,” Chapek said.
It is important to note that Star will not showcase Disney licensed content. It will, however, feature franchises like Marvel’s Deadpool, Alien, Predator, Die Hard, and ABC’s Grey’s Anatomy. There will be no live TV option like Twitter.
A new report now indicates that Disney+ Star will debut soon, as both Instagram and Twitter accounts have been created for the service.
What’s on Disney Plus noted:
…[with] both Twitter and Instagram accounts being verified. Which means they are unlikely to be created by anyone since the verification badge is many used by big brands or celebrities. Before Disney+ launched, several social media accounts were created but kept private until the accounts were officially launched.
Here, we see the newly launched @disneyplusstar Instagram account. No posts have yet been shared.
What’s on Disney Plus also shared these details:
It isn’t yet clear where Disney+ Star would be launching, but it could launch anywhere outside of the US and Japan, leaving it wide open to launch in countries that already have Disney+ such as Canada, the United Kingdom, Australia, New Zealand, Latin America or across Europe.
No pricing details or other subscription information have been released by Disney officials. It is likely that Chapek or Disney CFO Christine McCarthy will make another announcement regarding Disney+ Star at December 10’s Investor Day event.
Are you excited to subscribe to Disney+ Star?