Updated: 9/30 2.50 pm EST.
Colorpop has officially delayed the launch until tomorrow, they explain the reason being that Shopify could not support the amount of traffic on the website for the launch. The Hocus Pocus collection will be available 10/1 at 10 am PST.
Here are the tweets from ColourPop confirming:
HOCUS POCUS UPDATE ?
We will be launching the Disney Hocus Pocus and ColourPop Collection TOMORROW Thursday 10/01 at 10AM pst! Thank you for your patience ?!— ColourPop Cosmetics (@ColourPopCo) September 30, 2020
Shopify was unable to support the amount of traffic for the Disney Hocus Pocus Collection! We are working on fixing it ASAP and we're super excited to share this magic with you! ?
— ColourPop Cosmetics (@ColourPopCo) September 30, 2020
Today was supposed to be the launch of the latest ColourPop Cosmetics X Disney collaboration for Halloween featuring Hocus Pocus.  Unfortunately for fans who waited until the launch time of 10 am PT were disappointed to find the website having technical difficulties.
Related: We Waited 300 Years For This! ‘Hocus Pocus’ Makeup Collection
The first tweet from the official @ColourPopCo about the situation stated that Shopify was down and that they were working on a solution,
Shopify is currently down working on getting this up and running ✨
— ColourPop Cosmetics (@ColourPopCo) September 30, 2020
However, their next tweet states there were so many people trying to get onto the website at one time it crashed the site!
There was too many witches ? on the site at once, working on this as fast as we can ?
— ColourPop Cosmetics (@ColourPopCo) September 30, 2020
This is what the page on the ColourPop website looks like that should be the purchase page for the collection,
Clearly still having a difficult time the makeup brand then tweeted this!
Anyone know a spell to get this fixed ?
— ColourPop Cosmetics (@ColourPopCo) September 30, 2020
Someone needs to blow out the black flame candle and let the Sanderson sisters put a spell on this launch to help it get fixed!
After nearly 20 minutes past the initially scheduled launch time of the collection, the Colourpop website is still experiencing issues!
Working on fixing the issue ?
— ColourPop Cosmetics (@ColourPopCo) September 30, 2020
The ‘Hocus Pocus’ makeup collaboration includes one eyeshadow palette, 2 body glitters, 3 gel liners, 3 lip duo kits, and 3 false eyelashes, all themed perfectly to our favorite witches, the Sanderson Sisters.
Hopefully for fans trying to purchase this highly anticipated makeup collaboration things will get resolved soon.
This is not the first collaboration between ColourPop and Disney, there have been several Disney Princess collections and most recently a collection dedicated to the animated Mulan movie that coincided with the release of the live-action Mulan debut on Disney+.
What do you think of this situation? Are you also trying to purchase this makeup launch? Let us know in the comments!