How Popular is Disney+? Data Shows Most Used Streaming Services in the US

in Disney, Movies & TV

How popular is Disney Plus?

Disney+ continues to grow and cement itself as a powerful player in the world of the streaming service. We recently shared a report that it fixed a number of security issues as well as how it launched a Disney Plus Fan Community to take on user feedback. Disney is taking its streaming service seriously, which is great.

But really, just how popular is Disney+?

A new report from data research company Parks Associates has an answer (for the US anyway), comparing the streaming service to rivals Netflix, Amazon Prime, and even Disney-owned Hulu.

How popular is Disney+?

Disney plus educational watchlist

Since it launched six months ago, Disney’s streaming service has achieved a pretty cozy market position, with 25% adoption across every household in the US, the report states. For context, streaming competitor Apple TV which launched around the same time has just 10%.

How popular is Disney+ when compared to Netflix and Amazon Prime?

netflix vs. disney

Disney Plus currently ranks as the fourth biggest streaming service in the US behind Amazon Prime, Netflix, and Hulu.

Here are a few snapshots, taken from What’s on Disney Plus;

  • Nearly three in ten broadband households report their use of online video services has increased because of the COVID-19 outbreak.
  • 81% of Disney+ subscribers subscribe to Netflix, as do 72% of Apple TV+ subscribers.
  • Nearly one-half of Disney+ subscribers canceled another OTT service over the last 12 months, as did roughly two-thirds of Apple TV+ subscribers.

What can Disney+ do to grow even more?

The Mandalorian
Credit: Lucasfilm

Original content, original content, original content.

Netflix and Amazon Prime have both crushed it with the introduction of movies, documentaries and original series, which is where Disney Plus has got some catching up to do.

Disney Plus has historically relied on its vast catalog of animated series and Disney classics to reel in the theme park loving audience. Of course, Star Wars and Marvel have both played their part too, but a Disney Plus subscription needs to start being worth more than mere access to the Disney vault if it’s to contend with Netflix and Prime Video.

There is also the argument that Disney Plus doesn’t cater to adults in the same way as its streaming service brethren, though to us, ‘adult content’ is a relative term.

One thing’s for sure, the streaming platform needs to start rolling out new content that can’t be found on Amazon Prime Video and Netflix, and it needs to be more enticing to the mainstream subscriber than Imagineer documentaries that (while awesome), are only for die-hard Disney theme park fans like us.

Falcon and the Winter Soldier

Star Wars: The Mandalorian was a fantastic start, and Marvel Cinematic Universe tv series like The Falcon and the Winter Soldier and Loki as well as The Mandalorian season two may help it to continue to grow.

The streaming-only launch of Artemis Fowl may actually also turn into a blessing for Disney Plus as it’s the only way the movie can currently be seen, giving customers another reason to become a Disney Plus subscriber.

Of course, we recently pointed out that there are over 600 series and works of film missing from the streaming service right now, so adding the missing Disney films and tv series is another easy win for the mouse.

We can’t wait to see what Disney Plus does next. Maybe one day, when we’re watching Toy Story 6 and the first Star Wars movie in another sequel trilogy, we’ll be able to proudly say that Disney Plus is up there in the big three, side by side with Netflix and Amazon Prime. For now, though, our favorite streaming service still has a lot of work to do.

What do you think about this Disney Plus data? Are Disney Classics and Star Wars and Marvel films enough to keep the streaming service competitive? Let us know in the comments below.

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