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continues to grow and cement itself as a powerful player in the world of the . We recently shared a report that it fixed a number of security issues as well as how it launched a Fan Community to take on user feedback. Disney is taking its seriously, which is great.
But really, just ?
A new report from data research company Parks Associates has an answer (for the US anyway), comparing the to rivals , , and even Disney-owned Hulu.
?
Since it launched six months ago, Disney’s has achieved a pretty cozy market position, with 25% adoption across every household in the US, the report states. For context, competitor which launched around the same time has just 10%.
when compared to and ?
currently ranks as the fourth biggest in the US behind , , and Hulu.
Here are a few snapshots, taken from What’s on ;
- Nearly three in ten broadband households report their use of online video services has increased because of the COVID-19 outbreak.
- 81% of Disney+ subscribers subscribe to , as do 72% of + subscribers.
- Nearly one-half of Disney+ subscribers canceled another OTT service over the last 12 months, as did roughly two-thirds of + subscribers.
What can do to grow even more?
, , .
and have both crushed it with the introduction of movies, documentaries and , which is where has got some catching up to do.
has historically relied on its vast catalog of and to reel in the loving audience. Of course, and have both played their part too, but a needs to start being worth more than mere access to the Disney vault if it’s to contend with and .
There is also the argument that doesn’t cater to adults in the same way as its brethren, though to us, ‘adult content’ is a relative term.
One thing’s for sure, the needs to start rolling out new content that can’t be found on and , and it needs to be more enticing to the mainstream subscriber than Imagineer documentaries that (while awesome), are only for die-hard Disney fans like us.
: The Mandalorian was a fantastic start, and like The Falcon and the and Loki as well as The two may help it to continue to grow.
The streaming-only launch of may actually also turn into a blessing for as it’s the only way the can currently be seen, giving customers another reason to become a subscriber.
Of course, we recently pointed out that there are over 600 and works of missing from the right now, so adding the missing and is another easy win for the mouse.
We can’t wait to see what does next. Maybe one day, when we’re watching 6 and the first in another sequel trilogy, we’ll be able to proudly say that is up there in the big three, side by side with and . For now, though, our favorite still has a lot of work to do.
What do you think about this data? Are and and enough to keep the competitive? Let us know in the comments below.