Disney launches Magic of Storytelling campaign to donate one million books to educators and kids in need

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Disney magic of storytelling

Image copyright Disney

Hey Disney fans, let’s take a shelfie! That’s right, Disney is inviting fans everywhere to take a shelfie (or a selfie with their books) in honor of their Magic of Storytelling campaign with the goal of donating up to one million books to educators and kids in need.

Through the Magic of Storytelling campaign, Disney is partnering with First Book to inspire imagination and lifelong reading in children of all ages. The books donated through Disney are distributed by First Book to educators in schools and programs that exclusively serve children of low-income families across the United States. 

“Imagine a world where children don’t know the magic of books, where there are no stories to take them on fantastical adventures to meet unexpected heroes and celebrate the differences that make each one of us special,” Michael Keaton narrates in Disney’s Magic of Storytelling campaign video. “When you open your mind to new things, anything is possible.”

WATCH: DISNEY’S MAGIC OF STORYTELLING OFFICIAL CAMPAIGN VIDEO

Disney has partnered with First Book for years to raise money and donate over 67 million books to educators and children in need. First Book is a nonprofit organization that aims to create equal access to education by making high-quality books, educational resources, sports equipment, clothing, food, and other items affordable to over 400,000 educators who serve kids in need. First Book has donated over 175 million books and educational resources since 1992, making it the largest and fastest-growing networks of educators in the United States that exclusively serves children in need. Visit FirstBook.org for more information.

Image copyright Disney

 

Image copyright Disney

Here’s how you can participate in the Magic of Storytelling campaign, according to the official website:

One for One Book Donation: With every eligible book you buy between January 11 and March 31, 2019, Disney will donate a new book to First Book (up to a maximum of 1,000,000 books across all of Disney’s 2019 Magic of Storytelling book donation promotions). A full list of eligible books and participating retailers is available at MagicofStorytelling.com.

Share a Shelfie: From January 11 to March 31, 2019, post a shelfie on Twitter or Instagram with the hashtag #MagicOfStorytelling and Disney will donate a new book to First Book (up to a maximum of 1,000,000 books across all of Disney’s 2019 Magic of Storytelling book donation promotions).

Magic of Storytelling Sweepstakes: Enter the Magical Adventure Sweepstakes for a chance to win a Dumbo-themed vacation package to Los Angeles and a trip to Disneyland! For each entry, Disney will donate a new book to First Book (up to a maximum of 1,000,000 books across all of Disney’s 2019 Magic of Storytelling book donation promotions).

For more information about the Magic of Storytelling campaign, visit the official website here. 

What do you think of Disney’s Magic of Storytelling campaign? Share your reading list with us!

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