Disney’s “Dream Big, Princess” campaign recently brought everyone’s favorite Disney princesses back to the theaters in the pursuit of encouraging kids from around the world to follow their dreams. Now, this campaign has announced their plans to continue to inspire young kids while also helping to raise money for Girl Up, the United Nations Foundation’s program supporting girls’ leadership and empowerment.
Announced back in September, the “Dream Big, Princess” campaign brought everyone’s favorite Disney princesses back to AMC theaters as part of the “Dream Big, Princess” Movie Marathon. The marathon included beloved princesses Belle, Tiana, Rapunzel, Moana, and Cinderella. And as this marathon is coming to an end soon, the “Dream Big, Princess” campaign announced they will continue to encourage young people everywhere by celebrating International Day of the Girl on October 11, 2018.
As part of this special celebration, Disney is inviting all guests to Disney Parks around the world to DisneyBound as their favorite female Disney characters. This DisneyBound event celebrates the spirit of the characters and their internationally recognizable styles.
Here is what Disney asks of all guests participating in the celebration:
- Share a photo of yourself DisneyBounding as your favorite female Disney character on October 11, along with a description of why they inspire you.
- Include the hashtag #DreamBigPrincess.
- Encourage your audience to do the same.
- Unlock donations to inspire and support children everywhere!
Additionally, from October 10 through November 20, Disney Worldwide Services will donate US $1 to Girl Up for each like or share of a public video or photo with the hashtag #DreamBigPrincess on Facebook, Instagram, and Twitter (minimum donation: $500,000/maximum donation: $1 million).
While Disney encourages creativity with this special celebration, they also ask that guests follow specific rules and guidelines when preparing their DisneyBound attire. Be sure to take a look at the latest park rules and clothing guidelines for the Disney resort destination where you plan to DisneyBound.
- Walt Disney World Resort Attire Guidelines
- Disneyland Resort Attire Guidelines
- Disneyland Paris Resort Attire Guidelines
- Shanghai Disney Resort Attire Guidelines
The Dream Big, Princess global video series launched on October 10. Twenty-one female storytellers from around the world captured the stories of inspirational role models who work in technology, entertainment, medicine, law, politics, fashion, sports, arts, and science. These videos will be shared across Disney’s global media platforms as part of the campaign to unlock up to $1 million for Girl Up.
WATCH – DREAM BIG, PRINCESS GLOBAL VIDEO SERIES TRAILER:
One video in the series features Leia Mi, art director at Shanghai Disney Resort. She was interviewed by 22-year-old Xiaochun Zhang inside Shanghai Disneyland, where the pair discussed Mi’s career with Walt Disney Imagineering and her current role at the park.
WATCH – DREAM BIG, PRINCESS WITH LEIA MI, ART DIRECTOR AT SHANGHAI DISNEY RESORT:
“I believe dreaming is the most important thing in everyone’s life,” said Mi. “No matter which country you come from or what color your skin is, we should all have dreams. I want my story to encourage others to chase their dreams bravely and believe that dreams can come true.”