New Disney Patent Combines Merchandise and Interactive Experiences, Putting “Magic” Into the Hands of Guests

in Disneyland Resort, Entertainment, Marvel, Star Wars, Technology, The Walt Disney Company, Theme Parks, Walt Disney World

Elsa From Frozen

A new patent filed by Disney Enterprises details how the parks could combine merchandise with interactive experiences, possibly giving Guests the ability to perform some Disney magic of their own.

Titled “Location-Based Experience with Interactive Merchandise,” the patent describes allowing Guests with specific merchandise to participate in interactive, location-based experiences. Their main example depicts a user wearing gloves and making a specific gesture, which sends a stream of “ice particles” toward the target.

One stick figure gestures toward another, while a dotted line leads to a third figure inside an uneven border—visually mapping out the dynamic flow of guest interactions and immersive experiences inspired by attractions and innovations seen at Disney parks.

Here’s Disney’s description of the image:

“A game player is wearing a specific pair of gloves that are associated with the “freezing” magic powers. When the game player makes a predefined gesture (in this example, pointing all their fingers at a target) a stream of ice particles is shown to be directed along the pointing direction of the game player.”

The patent also describes a system with sensors to uniquely identify each game player so historical data can be maintained and the “effect generated by that game player can be enhanced based on the historical data.”

Besides the gloves, the patent also mentions clothing, mobile devices, headwear, and carried items as part of the potential merchandise. Sensory effects detailed in the patent include visual, audio, tactile, smell, and taste.

Block diagram illustrating a Disney Parks gaming system where sensors, recognition modules, interactive displays, and haptic feedback devices are all connected—demonstrating how Disney’s patented technology brings magical new merchandise to life, blending collectible items seamlessly into immersive park entertainment experiences.

 

Flowchart illustrating the sequence behind an interactive theme park attraction—tracking guests, triggering magical visual effects, and registering hits on special targets—drawing inspiration from immersive technology featured in Disney experiences.

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While the patent doesn’t specify intended use for the technology, their example of shooting ice out of your hands could be a nod to Elsa from “Frozen.” It could also be used to give Guests the power of the Force for a “Star Wars” experience or the skills of a Marvel superhero.

As always, patent technology may never become a reality in the parks. However, it gives an idea of what Disney is researching for the future.

You can read the full patent here.

Source: Blooloop

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