“Reasons” being, Sony is still desperate for an animated icon, now that Universal has the Minions (Sony had a hit with Hotel Transylvania, but looks like the Smurfs aren’t catching on like they hoped), and the market for non-Disney animated franchises revolves around cult characters that can be marketed in short-form previews.
In Emoji’s case, look, they’re little, round and yellow…
Comments for Sony’s “Emoji” movie is an actual thing that is happening. Because reasons.
Xander
Hahahha! Maybe a poop emoji will discover Norwegian disco 😛 Im dying!
Mary
So this is just a rip-off of Wreck-It-Ralph…
Dullohan
My thoughts exactly. The took the Lego movie removed the body’s, and slapped wreck-it-ralph’s story on it.
EricJ
“Reasons” being, Sony is still desperate for an animated icon, now that Universal has the Minions (Sony had a hit with Hotel Transylvania, but looks like the Smurfs aren’t catching on like they hoped), and the market for non-Disney animated franchises revolves around cult characters that can be marketed in short-form previews.
In Emoji’s case, look, they’re little, round and yellow…
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