Eh, seems like Universal is trying to copy the popularity of The Smiler at Alton Towers with a similar use of social media and characters to further the story. Smart decision, but a bit dodgy for my taste
I just meant when it came to having “Real” profiles of characters on social media. Forgive me if I’m wrong but I don’t think Universal has done the facebook/twitter character updates before this year. It’s just shows how Theme Parks have evolved to meet pop culture demands.
Comments for Halloween Horror Nights 2013 theme teased as evil takes root on Universal Orlando web site, tickets on sale
DrakeParker
Eh, seems like Universal is trying to copy the popularity of The Smiler at Alton Towers with a similar use of social media and characters to further the story. Smart decision, but a bit dodgy for my taste
Ricky Brigante
Universal has been doing this for many years, on and off, in a variety of ways, even before social media existed. They’ve won awards for it.
Check out the history of their online efforts in promoting Halloween Horror Nights in this summary presentation: http://www.youtube.com/watch?v=7h5clqIQgAE
DrakeParker
I just meant when it came to having “Real” profiles of characters on social media. Forgive me if I’m wrong but I don’t think Universal has done the facebook/twitter character updates before this year. It’s just shows how Theme Parks have evolved to meet pop culture demands.
Sean
There have been Facebook profiles for characters associated with Legendary Truth in the past.
vicki
Hmm Blair Witch?
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