Two ‘Alice Cooper’ haunted houses headed to Halloween Horror Nights 2012 at Universal Orlando and Hollywood

in Entertainment, Events, Theme Parks, Universal Orlando, Universal Studios Florida

Universal Orlando, Universal Studios Hollywood, and shock rocker Alice Cooper have announced that his demented world will be joining Halloween Horror Nights 2012 in two haunted houses inspired by his music.

“Alice Cooper: Goes to Hell in 3D” will be the name of the new maze at Universal Studios Hollywood while Universal Orlando will get a version of “Alice Cooper: Welcome to My Nightmare,” which first debuted in Hollywood last year.

UPDATE (7/24/12): Universal Studios’ John Murdy, alongside Cooper, has confirmed both houses in the official video announcement today:

The Halloween Horror Nights web sites have been updated with the following logo treatments for both houses:

Universal Orlando describes “Welcome to My Nightmare” as:

“Journey into legendary rocker Alice Cooper’s twisted mind and witness the natural melding of horror and Cooper’s four decades-long career. Here you will follow Steven, the iconic character from many of Cooper’s works, as you come face to face with a myriad of tormentors who threaten an already-decaying sense of sanity.”

UPDATE (7/25/12): Universal Orlando Resort has released a new video starring Alice Cooper showing off a few pieces of artwork for the “Welcome to My Nightmare” house, including an entrance facade that will take guests through the mouth of the shock rocker himself:

Last year, the “Alice Cooper: Welcome to My Nightmare” maze was introduced at Universal Studios Hollywood, extremely well received, leading guests through off-the-wall rooms each based on a variety of Alice Cooper songs.

This year Universal Orlando hopes for the same success bringing decades of Cooper’s twisted tunes to life at the event while Hollywood will update the house from last year, adding 3D to the mix. This is the third haunted house reveal for Universal Orlando and Hollywood this year, all three part of both coasts’ events. The first two houses are based on the video game and film series “Silent Hill” and the TV series “The Walking Dead.”

“Alice Cooper Goes to Hell 3D” at Universal Studios Hollywood will be inspired by the musician’s classic concept album centered on unending darkness, eternal torment and unimaginable horrors. The maze will immerse guests guests in hell’s inferno as imagined through the eyes Alice Cooper, all while wearing 3D glasses.

“We wanted to break new ground with the insanely immersive ‘Alice Cooper Goes to Hell 3D’ maze and elevate its journey into the abyss to a shocking new level,” said Murdy, Creative Director at Universal Studios Hollywood. “The cutting-edge 3D technology we invented for this haunted attraction will add a palatable sense of realism to an already twisted environment that only music genius Alice Cooper could envision. Through innovative sets and LED technology, we’ve totally pushed the envelope to turn Alice’s maze into a mind-blowing 3D experience for his fans and Halloween Horror Nights guests.”

About the experiences, Alice Cooper said, “I grew up watching classic Universal horror movies so it’s a thrill for me to work with Universal’s designers to create the quintessential Alice Cooper maze for Halloween Horror Nights at Universal Studios Hollywood and Universal Orlando Resort. To have Alice Cooper haunted attractions at both parks this year is truly an honor…or is it a horror? Last year, Universal Studios Hollywood scared the wits out of me with their maniacal and demented creation and they’ve promised to up the ante with ‘Alice Cooper Goes To Hell 3D.’ I can’t wait to see the final terrifying masterpiece. It will be hell! I’m even more excited to see Universal Orlando Resort’s maze, ‘Alice Cooper – Welcome To My Nightmare.’ Let’s see if they can scare me!”

The “Alice Cooper” maze at Hollywood last year featured a variety of gruesome sights, from chainsaw wielding Alice-look-alikes to a bizarre mix of sexy and sinister scenes:

During a webcast, in response to a fan question about last year’s haunted house, Cooper first revealed the details, “We have it in Orlando this year and in Hollywood – house of horrors, you know, our walk through thing that we’re doing, which was the #1 attraction last year at Universal. And this year it’s going to be ‘Alice Goes to Hell in 3D.’ Oh yeah.”

Halloween Horror Nights 2012 kicks off on September 21.

(Hat tips to HHNAddict and @Orlando_United for noticing the early announcement.)


  1. With Comcast taking over, im not sure if i like all the movie/celeb houses. i dont mind the 1 movie house (like last years “The Thing”) but already in Orlando there is now 2 movie houses and 1 celeb house. and with this year rumoured to only be having 7 houses instead of 8 that only leaves us with 4 more houses to announce, so fingers crossed we get some originality with those.

  2. So wait, all that we are doing is flip flopping locations? Last year we (Orlando) had the 7 deadly sins and Hollywood had “Alice Cooper: Welcome to My Nightmare.” I’m a little mad about this, I would like to see original content at both parks! Last year at Orlando’s tweetup they said they always had multiple ideas and backups for houses, so if we have so many ideas why are we using a house from Hollywood’s 2011 line up?

    1. Ricky Brigante

      An odd move indeed. I can’t think of another time when Orlando borrowed a house from Hollywood. There’s definitely something different about this year’s event. Last year only “The Thing” was pre-announced as a result of the Hollywood partnership on that house, leaving everything else to come out of the full reveal. This year we have three houses that overlap, though the Alice Cooper will be different at each. And there’s absolutely no sign of an overall theme for Orlando this year yet.

      I’m sure Cooper’s deadly sins in Hollywood will be far different from the scare zone Orlando had last year, but I get your point. Hollywood received Freddy, Jason, and Leatherface the year after Orlando did, so now I suppose it’s Orlando’s turn to come in second.

      It’s hard to know exactly what’s going on behind the scenes. It feels like corporate strategy to link up both coasts’ events instead of independently creating them. Perhaps surveys show very few people attend both and there’s no need to duplicate efforts when it’s all the same company. Or perhaps Orlando has had its talent tied up with so many other projects – Despicable Me, Potter v2, Transformers(?) or whatever is going into the middle of the park, and so on. If the rest of the houses are duplicated on both coasts, we’re in for a shockingly different event this year in Orlando. We shall see…

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