Definitely a marketing piece, there is a copyright 2012 Universal Studios at the end of the video
This is totally viral marketing.
I’m guessing viral vid. Like so much of the newly “found” footage. You can find footage of the actual ride which is very similar to Spider Man. Hard to see much, but you get an idea for what we are in for.
Really bad viral marketing too. I would comment on the actual youtube video but they will only let approved comments through.
Fun, but seriously, no one can think this is a real video given the kids are walking through an attraction to open in weeks with not one single worker present at the entire site? This time prior to a major attraction is crunch time and there are people working to complete the project everywhere.
Something tells me this is NOT Viral Marketing, and I have 2 reasons to back it up. 1) The credits at the end of the video looks like something done in 5 seconds in Apple iMovie. If this was Universal uploading it, wouldn’t they have been a little more professional with the “Credits” at the end? 2) The YouTube account already had three previous videos uploaded, none of them relating to Universal’s current attractions. If this was done by Universal, then the other videos wouldn’t currently be on there, as only this video would be uploaded.
The conclusion? This is real, and not Universal attempting some Viral Marketing.
No way have I ever seen a backstage area so empty before a major opening. The focus on the theme park name at the end is so blatant. The teens sounded too scripted and too clean. About the 2012 copyright at the end. If it is supposed to be a kid made video, it would have to be crappy, but they would have to put it there no matter what. The Youtube page is a plant. Many companies have accounts as decoys because it cost them nada and when the time comes they use it. Open them up, have a staffer once in a while use it to legit it a bit. Been done many times before. Trace the account callname and it leads to ad agencies.
The REAL Conclusion – you are from Universal Marketing here to point out the ver good job that you did to make it seem legit, I would like to congratulate you on an exe lent job but at the same time you’re not fooling anybody.
I really hope there isn’t anyone dumb enough to be tricked by this. They did do a great job though I really do hope that other companies are paying attention to this refreshing change from PR bullsh*t. Disney *cough *cough
Fake… was there last week and there was someone standing in front of the construction wall/gate between Jurassic Park and The Mummy most of the time. Funny how there was no video of the kids scaling the wall 😉 It was cool that the people posted in front of it were dressed like the army troops from the Transformer movies. Very nice of Universal to leave all the lights on when no testing was going on!
How do you tell this video is viral marketing? The fact the tv’s are on.
Thought this was a great piece of viral vid marketing. Love the creativity as they paused just long enough on major attraction pieces to make you do a double-take and go what was that, then moved on so you couldn’t get an overall detailed view (without reviewing and pausing the video of course). Loved it. Also loved the fact that it is a few weeks til opening and no workers are present anywhere, yet every light is working on the attraction – not just construction lights. And they just “happened” across a random badge lying on the ground. Uh huh. But they did a great job with the teenage-esque value to the film. I work with teens everyday and this is certainly something they would produce (perhaps with a bit less polish.)
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