Live Blog: Harry Potter announcement and ‘Butterbeer toast’ at Universal Studios Hollywood

in Entertainment, Events, Movies, Theme Parks, Universal Studios Hollywood

Today Universal Studios Hollywood is holding a press conference to announce the magical details that the world of Harry Potter will add to the California theme park. Already an unprecedented success in Florida, the Wizarding World of Harry Potter features numerous attractions, shops, and, most popular of all, Butterbeer. And beginning at 2pm ET / 11am PT, Universal Studios Hollywood has planned a “Butterbeer toast” to mark the occasion of Harry and pals making their way to the west coast.

According to Universal, the event will “highlight an array of news that will have significant impact on the Southern California economy, job creation and tourism industry” followed by “more exciting news.” In attendance at the event will be Ron Meyer, President and COO, Universal Studios; Barry Meyer, Chairman and CEO, Warner Bros.; Tom Williams, Chairman and CEO, Universal Parks & Resorts; Governor Jerry Brown; L.A. County Supervisor Zev Yaroslavsky; plus special celebrity guests.

Also attending will be Larry Kurzweil, President, Universal Studios Hollywood; Bill Davis, President, Universal Orlando Resort; Mark Woodbury, President, Universal Creative; Kevin Tsujihara, President, Warner Bros. Home Entertainment Group and Office of the President, Warner Bros. Entertainment; Brad Globe, President, Warner Bros. Consumer Products.

With this combination of top executives from Universal Studios and Warner Brothers, the announcement is certainly expected to be on a grand scale. And we plan to bring you all the details right here. Inside the Magic is partnering with to bring you joint coverage of today’s special press event below. Live blogging the event via Twitter for us is reporter Terri Schwartz and Hypable’s Andrew Sims will be chiming in with his thoughts as well. So return here this afternoon for all the details, followed by exclusive coverage after the event has wrapped.

Twitter Stream – Terri Schwartz / Inside the Magic

Live Blog – Andrew Sims / Hypable

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