Credit: SJ Grant, FlickrDisney Springs is a wonderful testing ground given the volume of visitors and locals. The shopping and dining complex at Walt Disney World operates without park admission requirements and attracts a steady flow of guests from across the resort, making it an ideal environment for Disney to experiment with limited-time food concepts, pop-up experiences, and new dining formats. Some of those experiments become permanent fixtures. Others run their course, generate the social media engagement they were designed to produce, and close on schedule, having accomplished exactly what they were intended to accomplish.
CrazyShake by Black Tap was always the second kind of experiment. When Disney announced in February that the brand known for its extravagant, over-the-top milkshakes would open in the former Sprinkles location at Disney Springs on March 2, the timeline was clear from the beginning. A 90-day initial operating period with the possibility of extension based on performance. That framing communicated two things simultaneously. First, Disney was treating this as a pop-up rather than a permanent addition. Second, that the right combination of sales, guest feedback, and social media engagement could change that calculus if the response warranted it.
The response was significant. The Special Edition Mickey CrazyShake, with its vanilla frosting rim, Mickey sprinkles, homemade Mickey-shaped crispy treat, rock candy, whipped cream, and cherry, became one of the more photographed food items at Walt Disney World during its run. The grab-and-go window format, operating at noon daily and focused exclusively on milkshakes rather than a full food-service menu, kept the operation streamlined in a way that perfectly suited the former Sprinkles footprint. The $24 price point for the Mickey shake and $17.50 for the standard CrazyShake lineup positioned the pop-up at the premium end of the Disney Springs dessert market, which is exactly where the concept belongs, given what it delivers visually and in terms of ingredient quality.
CrazyShake by Black Tap has now closed. The signage has been removed from the facade, the lights inside are off, and the location that opened on March 2 has completed its run. Disney had indicated previously that the closure would come this month, and it has arrived, though the exact closing date was not announced in advance.
What the Disney Springs Pop-Up Was
The CrazyShake concept is built around the specific intersection of visual spectacle and genuine indulgence that tends to perform extremely well in the current social media landscape. The shakes are not merely photogenic. They are engineered to be photographed, with frosting-rimmed containers rolled in candy or sprinkles, elaborate toppings that include slices of cake, rice krispy treats, rock candy, and whipped cream, and a presentation that turns the act of receiving a milkshake into a shareable moment before the first sip is taken.
The Disney Springs menu offered the BAM BAM Shake with fruity pebbles and a strawberry pop tart, the Cookie Shake with a cookiewich and chocolate drizzle, the Cookies n Cream Supreme with crushed Oreos and a cookies and cream sandwich, and the Brooklyn Blackout with chocolate brownies and chocolate frosting. Classic shakes at $12 covered chocolate, vanilla, strawberry, Nutella, peanut butter, cookie, fruity pebbles, and Oreos and cream. The Special Edition Mickey CrazyShake at $24 was the Disney-exclusive item, using premium rock candy and fondant-made crispy treats that distinguished it from anything available at Black Tap’s other locations.
Black Tap Craft Burgers and Shakes operates a permanent location at the Downtown Disney District at the Disneyland Resort, which means the brand is not a stranger to Disney property. The Disney Springs pop-up brought it to the Florida market for the first time in this format and the response it generated during its run demonstrated that the concept had genuine appeal with the Walt Disney World audience.
CrazyShake by Black Tap is open for just a few more weeks (last day May 31) at Disney Springs. Have you tried these oversized desserts yet? pic.twitter.com/FfxK0MmQkE
— Everything You Need To Know (@EYNTKinfo) May 7, 2026
What Comes Next for Disney Springs
The former Sprinkles location, which became the CrazyShake pop-up in March and is now an empty retail space, has no announced successor. Disney has not indicated what will take over the location or when a new concept might open there. The space’s prime visibility and foot traffic within Disney Springs make it a desirable footprint, and it is unlikely to remain dark for an extended period, but no timeline or concept has been publicly confirmed.
For guests who made the CrazyShake a destination during its nearly three-month run, the closure marks the conclusion of a pop-up that delivered on its promise. For guests who were planning to visit but did not make it in time, the Downtown Disney District at Disneyland Resort offers a permanent Black Tap experience for anyone making the trip to California.
The pop-up worked exactly as pop-ups are intended to. It arrived, created buzz, gave Disney Springs a social media moment, and closed on schedule. Whatever fills that space next will have some genuinely enthusiastic milkshake memories to follow.
