Credit: SJ Grant, FlickrDisney Springs will soon have a new milkshake spot when CrazyShake by Black Tap opens a pop-up location in March 2026. This will bring the popular specialty milkshakes, known for their Instagram appeal, from Downtown Disney in California to the East Coast.
Unlike many recent additions to Disney Springs, CrazyShake by Black Tap will not be a full restaurant. Instead, it will be a grab-and-go window, similar to the CrazyShake setup at Black Tap’s restaurant in Downtown Disney. The menu will feature eye-catching milkshakes like the Special Edition Mickey Mouse Shake, which includes vanilla frosting, Mickey sprinkles, a homemade Mickey-shaped crispy treat, rock candy, whipped cream, and a cherry on top.
Disney is famous for creating Instagram-friendly treats across its parks and resorts, from fancy cupcakes to character-shaped desserts. However, sometimes these treats look better in photos than they taste in real life. CrazyShake by Black Tap is exciting because the brand has a great reputation for making visually appealing milkshakes that also taste good. This means guests will want to visit and try the shakes instead of just looking at pictures online.
What CrazyShake by Black Tap Actually Is
Black Tap operates a full-service restaurant at Downtown Disney in the Disneyland Resort, serving burgers, sandwiches, and its signature CrazyShake milkshakes, along with other menu items, in a sit-down dining environment. However, recognizing that many guests want the shakes without committing to a full meal, Black Tap also operates a CrazyShake window at Downtown Disney, allowing guests to grab shakes on the go without entering the restaurant or waiting for table service. That grab-and-go model is what’s coming to Disney Springs in March, focusing exclusively on specialty milkshakes rather than replicating the full restaurant experience.
The CrazyShake concept centers on creating over-the-top milkshakes that push far beyond traditional milkshake presentation. These aren’t just tall glasses of blended ice cream and milk. They’re towering constructions featuring milkshake bases topped with elaborate combinations of frosting-rimmed glasses, cookies, candy, brownies, pretzels, whipped cream, and other dessert elements stacked precariously on top of and around the glass itself. The visual spectacle is intentional, designed to create shareworthy moments that drive social media engagement and word-of-mouth marketing as guests post photos of their shakes across Instagram, TikTok, and other platforms.
The Special Edition Disney Mickey Mouse Shake
The announcement specifically highlights the Special Edition Mickey Mouse Shake as one of the offerings coming to Disney Springs, suggesting that Black Tap has created Disney-specific variations rather than simply transplanting its existing menu from Disneyland. The Mickey Mouse Shake features a glass rimmed with vanilla frosting and Mickey sprinkles, topped with a homemade Mickey-shaped crispy treat that adds both visual Disney branding and textural contrast to the creamy milkshake base. Rock candy adds extra sweetness and sparkle, while whipped cream and a cherry complete the classic milkshake presentation, elevated to Instagram-worthy heights.
That level of theming and customization at Disney Springs suggests Black Tap understands the importance of creating location-specific offerings that give guests reasons to visit, even if they’ve had a CrazyShake at other Black Tap locations. The Mickey Mouse Shake wouldn’t make sense at Black Tap’s non-Disney locations, making it exclusive to Disney properties and creating collectible appeal for Disney fans seeking limited-edition, location-specific food items.
Where It’s Going in Disney
Disney Springs has not announced a specific location for the CrazyShake by Black Tap pop-up shop yet. Disney Springs has four main areas: The Landing, Town Center, Marketplace, and West Side. Each area has its own unique vibe and mix of shops. Since this is a pop-up, it won’t be a permanent structure; it will be a temporary setup that may change based on how well it performs and how guests respond.
Over the years, Disney Springs has hosted various pop-up shops, including kiosks, retail spaces, and outdoor setups, depending on available space and operational needs. Because CrazyShake by Black Tap is grab-and-go, it can fit into a smaller space than a regular restaurant would need, making it easier to place in areas that can’t accommodate sit-down dining.
The Disney Springs Food Evolution
Disney Springs has expanded significantly since its transformation from Downtown Disney, which was completed between 2015 and 2016. The dining options have shifted from a focus on chain restaurants to unique concepts, celebrity chef establishments, and diverse dining experiences. Recent additions include high-end steakhouses, quick-service spots, and specialty dessert shops, catering to a range of guest preferences and budgets.
Some visitors come specifically for unique dining experiences, while others enjoy familiar chains. CrazyShake by Black Tap is an example of a recognizable brand that offers a distinct product, setting it apart from standard fast-food milkshakes.
The Instagram Factor
The emphasis on Instagrammable presentation reflects broader trends in food and beverage, where visual appeal drives purchasing decisions as much as taste or value. Guests increasingly seek out foods that photograph well and generate social media engagement, creating organic marketing as friends and followers see posts and develop their own desire to try the featured items. Disney has leaned into this trend with varying degrees of success, sometimes creating genuinely innovative and delicious items that also photograph beautifully, and other times prioritizing visual spectacle over the actual eating experience.
CrazyShake by Black Tap has the advantage of being a proven concept that already succeeds at both visual appeal and quality at its existing locations. The shakes taste good and look spectacular, creating satisfied customers who become brand advocates rather than disappointed guests who feel the product didn’t live up to the Instagram hype. That track record suggests the Disney Springs location has strong potential to become a genuine destination within the complex rather than a one-time novelty that guests try once and never return to.
Limited Time Creates Urgency
The announcement describes CrazyShake by Black Tap as opening for “a limited time,” creating urgency around visiting during the availability window rather than assuming the concept will exist indefinitely. Limited-time food offerings generate higher initial traffic as guests rush to try items before they disappear, though they also risk disappointing fans who discover the concept too late or can’t visit during the operational period.
Disney Springs has experimented with various limited-time and seasonal food concepts over the years, using pop-ups and temporary activations to test guest interest without committing to permanent spaces and long-term lease agreements. If CrazyShake by Black Tap performs well during its limited run, there’s potential for it to extend or become permanent, though nothing in the announcement confirms plans beyond the initial March opening and limited-time operation.
What This Means for Guests
Starting in March 2026, visitors to Disney Springs can enjoy CrazyShake by Black Tap, adding a new dessert option to the existing ice cream shops, bakeries, and candy stores. The grab-and-go style is perfect for guests who want treats without needing to sit down for a meal. The shakes have a fun, eye-catching presentation that creates great photo opportunities, making the visit more enjoyable.
Whether CrazyShake by Black Tap becomes a popular spot or just another choice at Disney Springs will depend on how well it is run, its pricing, its location, and whether the shakes look as good as they promise. The March opening gives Disney Springs a fresh offering to attract both locals and annual passholders who have tried many of the current dining options.