22 Years Down the Drain: Popular Streaming Service Files For Bankruptcy After Landmark Acquisition

in Disney+, Entertainment, Featured, Movies, Movies & TV, Netflix, Television

A computer screen displays a paused video with a large blue question mark over a red highlighted area at the center. The background features a digital network, mirroring the intricate connections of a popular streaming service's interface, with various small images and icons connected by lines and nodes.

Credit: Inside the Magic

A popular family streaming service has filed for Chapter 11 bankruptcy just months after finalizing a landmark acquisition.

A hand holding a remote control points towards a TV screen displaying streaming service logos, including Netflix in the center, surrounded by Max, Paramount+, Disney+, Prime Video, and Hulu. The background shows a blurred array of thumbnail images after a landmark acquisition in the industry.
Credit: Inside the Magic

The Age of Streaming

Streaming services have revolutionized the way consumers access and enjoy media content, offering a variety of platforms catering to different tastes and preferences.

Major players in the market include Netflix, Amazon Prime Video, Disney+, Hulu, and HBO Max, among others. Each service provides a mix of original content and licensed programming. Netflix, known for its vast library and high-quality original series like Stranger Things and The Crown, has long been a pioneer in the streaming space.

Amazon Prime Video offers a diverse range of content, including its acclaimed series The Marvelous Mrs. Maisel, and access to a vast library of movies and TV shows.

A woman with wavy brown hair is smiling slightly, wearing a red hat and a matching scarf. She is dressed in a red coat. The background shows a blurred figure of a man in a suit, holding a book with his hand raised to his chin. It looks like they're discussing the recent Chapter 11 Bankruptcy filing indoors.
“The Marvelous Mrs. Maisel”/Credit: Amazon Prime Video

Disney+, leveraging its extensive catalog of content from Disney, Pixar, Marvel, Star Wars, and National Geographic, appeals to family audiences and fans of these franchises, and Hulu provides a mix of current TV shows, original content, and films, often catering to a more mature audience.

HBO Max boasts a wide variety of HBO series, Warner Bros. movies, and exclusive content like Game of Thrones and Friends.

Chandler Bing in Friends played by Matthew Perry
Credit: NBCUniversal

Netflix: The King of Streaming

Netflix remains the most lucrative streaming service. Its subscription model, combined with a global reach and continuous investment in original content, has helped it maintain its position amid the streaming wars. Disney+, however, has rapidly gained ground, leveraging its strong brand and popular franchises to attract subscribers.

Netflix still has the most subscribers, but Amazon Prime Video and Disney+ continue to follow closely behind.

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Credit: Netflix

Disney+ achieved significant growth, reaching over 100 million subscribers within a few years of its launch in November 2019, though the service has yet to be as lucrative as Disney execs had hoped.

Remember Redbox?

Redbox was a popular movie rental service known for its convenient, self-service kiosks located in high-traffic areas such as grocery stores, pharmacies, and convenience stores.

A black vintage car with a rugged exterior is parked in front of a Redbox kiosk at a convenience store. Stacked firewood is visible on the right, and posters for new movies from a popular streaming service are displayed on the kiosk.
Credit: Flickr/Thomas Hawk

Founded in 2002, Redbox revolutionized the traditional movie rental model by offering DVD, Blu-ray, and video game rentals through automated retail kiosks. Customers could browse available titles on the kiosk’s touchscreen, select a movie or game, and rent it for a low daily fee.

The business model provided a cost-effective alternative to subscription-based streaming services, especially for consumers who preferred physical media or didn’t have reliable internet access.

The service also offered digital rentals and purchases through its streaming platform, which allowed customers to rent or buy movies online. The service’s extensive network of kiosks and easy accessibility made it a go-to option for many movie enthusiasts looking for the latest releases and classic favorites without the commitment of a subscription.

Ultimately, however, Redbox couldn’t keep up with the changing of the times–and the dawn of the streaming era.

A Popular Streaming Service Bites the Digital Dust

Chicken Soup for the Soul Entertainment (CSSE), the streaming service that acquired Redbox in August of 2022 as part of a massive $375 million deal, has filed for Chapter 7 bankruptcy.

The image features a blurred collage of various television show posters in the background with a prominently centered logo for "Chicken Soup for the Soul," highlighting its presence on a popular streaming service.
Credit: Inside the Magic

At the time of the acquisition, CSSE hoped that pre-pandemic numbers would return. Unfortunately, that did not happen. In less than two years, CSSE began to face extremely difficult times, amassing nearly $1 billion in debt against only about $400 million in assets. As times got harder, CSSE took out additional loans, which resulted in a choked cash flow.

The company filed for Chapter 11 bankruptcy on June 29 in the state of Delaware. The filing revealed an extensive list of creditors, including Walmart, Walgreens, and Sony Pictures. The filing further showed that when CSSE acquired Redbox, it also acquired $325 million in the rental service’s debt.

A Walmart storefront with a visible logo on the building. The facade is a combination of brick and metal panels with large windows. The sky is overcast, and the storefront is well-lit, emphasizing the Walmart sign and its distinctive yellow spark logo, as if untouched by talks of Chapter 11 Bankruptcy.
Credit: Walmart Corporate

Trouble, Trouble, and More Trouble

Days later, it was revealed that CSSE was almost seven days late in paying its employees, and employee health benefits were also suspended. Company stock sharply nosedived by almost 90% in the last 12 months, and once news of the entertainment company’s bankruptcy made the headlines, shares of CSSE were trading at just $0.12.

Earlier this week, CSSE revised its filing, opting for Chapter 7 instead of Chapter 11 bankruptcy. The change means that the company will liquidate its holdings rather than attempt to reorganize its debt.

A person in a suit holds a document labeled "Chapter 11 Bankruptcy." The close-up image focuses on the title of the document, suggesting involvement with legal or financial proceedings potentially impacted by a landmark acquisition.
Credit: Inside the Magic

When the filing was initially made, Redbox still operated nearly 30,000 kiosks across the U.S., but this week, CSSE announced the end of Redbox completely.

The closure of Redbox means that 1,000 employees will lose their jobs, but beyond that, it’s not clear how CSSE’s bankruptcy proceedings will go, and details about the entertainment company’s final outcome remain to be seen.

in Disney+, Entertainment, Featured, Movies, Movies & TV, Netflix, Television

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