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New Disney Location Soft-Opens Ahead of Friday Debut

in Disneyland Resort, Featured, Merchandise

Posted on by Eva Miller
Two women grin at each other under a "Downtown Disney" archway. One sports Mickey Mouse ears, the other a wide-brimmed hat. Amidst the trees and lively crowd, they're relishing the vibrant atmosphere, likely having discovered the best time to arrive and leave Disneyland for maximum fun.

Credit: Disney

Superhero fans, assemble! The Downtown Disney District at Disneyland Resort welcomed guests today to the soft opening of Avengers Reserve, an all-new retail experience celebrating the Marvel Universe. Ahead of its official opening on Friday, December 6, this highly anticipated addition has already generated buzz with its immersive design and character appearances.

Related: New ‘Avengers’ Destination Revealed by Marvel and Disney—Opening Soon

An artist's concept of a Disneyland attraction called "Avengers Reserve" with a vibrant entrance featuring superhero statues and a futuristic design. Visitors admire the exhibits, while Spider-Man swings above. Unfortunately, this exciting project remains indefinitely postponed.
Credit: Disney Parks Blog

A Heroic Welcome

Standing tall at the entrance is a 9-foot Hulk, a jaw-dropping figure that greets guests with his signature intimidating yet heroic presence. Meanwhile, Spider-Man has made his mark by climbing atop the new building, adding a dynamic, photo-worthy element to the shop’s exterior.

Guests exploring Avengers Reserve during the soft opening were thrilled to see these iconic heroes come to life, a preview of the immersive storytelling Marvel fans have come to expect from Disney.

Avengers Reserve promises to be more than just a store—it’s an experience. Inside, guests can expect a wide range of Marvel-themed merchandise, including apparel, accessories, collectibles, and exclusive items that cater to fans of all ages. The shop’s design is inspired by the Avengers’ headquarters, with sleek, high-tech decor and nods to fan-favorite characters.

NEW: Avengers Reserve at the Downtown Disney District soft opens today at the Disneyland Resort. A 9-foot Hulk greets guests at the entrance and Spider-Man has climbed atop the new building. The shop officially opens on Friday, Dec. 6.

An Early Taste of Marvel Magic

The soft opening has already given fans a taste of the Marvel magic that Disney is known for. Early visitors shared their excitement on social media, praising the shop’s detailed theming and the larger-than-life Hulk statue.

Avengers Reserve is just the latest addition to the Downtown Disney District, which continues to evolve with new experiences for guests. With its proximity to Disneyland and Disney California Adventure, the district remains a hotspot for shopping, dining, and entertainment.

Avengers Reserve now Open in Downtown Disney
byu/WhyIsItAlwaysADP inDisneyland

For Marvel fans, the opening of Avengers Reserve is another example of how Disney is bringing the Marvel Universe to life in ways that excite and inspire. Mark Your Calendars: The official opening of Avengers Reserve is set for Friday, December 6, but those eager to get an early look can stop by during the soft opening period. Whether you’re a die-hard fan or a casual admirer, Avengers Reserve is poised to be a smash hit!

in Disneyland Resort, Featured, Merchandise

Eva Miller

Eva was born and raised in the beautiful state of Oregon but has since relocated and lives in New York City. Since she was young, Eva has loved to perform in musicals, especially Disney ones! Through performing, Disney’s music became the soundtrack of her childhood. Today, Eva loves to write about all the exciting happenings for the Walt Disney Company. In her free time, Eva loves to travel, spend time in nature, and go to Broadway shows. Her favorite Disney movie is 'Lilo and Stitch,' and her favorite Park is Disney's Animal Kingdom.

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