Netflix has launched an exciting new mobile feature called Moments, designed to make sharing your favorite scenes from shows and movies even easier.
Now, viewers can capture, save, and revisit scenes that captivate them — like the dramatic carriage ride from Bridgerton or any unforgettable line from Stranger Things or Wednesday. With Stranger Things dropping its final season in 2025 and Wednesday also filming, this addition will certainly be used for both of Netflix’s most popular English-speaking shows.
Starting on Netflix’s iOS app with plans to expand to Android, Moments enables users to bookmark scenes while watching on their phones and save them in the “My Netflix” tab for easy access per Variety.
Subscribers can also share clips on social platforms, including Instagram and Facebook, making it easier than ever to engage with friends and fan communities around Netflix content.
In tandem with this feature, Netflix is launching a promotional campaign called It’s So Good, featuring stars like Better Call Saul’s Giancarlo Esposito, Olympian Simone Biles, and musician Cardi B as they share their favorite Netflix scenes and moments.
According to Marian Lee, Netflix’s Chief Marketing Officer, the campaign captures the joy of sharing “that scene, character, or line that just sticks with you.” She highlights how Moments gives users a simple way to relive unforgettable scenes and share the joy with others.
Simone Biles commented on her enthusiasm for the new feature, noting that she’s “a fan who obsesses over shows like everyone else.” Giancarlo Esposito echoed her excitement, adding that the ability to share powerful stories is part of what makes Netflix such a captivating platform.
You can watch the promo below:
Rising Subscription Costs on the Horizon?
In other Netflix news, industry insiders are speculating about potential price hikes, which could impact millions of subscribers globally. Although Netflix hasn’t confirmed another increase, experts predict that a rise could be forthcoming within the next year.
These predictions are rooted in Netflix’s trend of bumping up fees to fund its ambitious content goals. Analysts suggest that a 12% increase could happen by 2025, while Evercore ISI’s Mark Mahaney has forecast a possible bump in the next three to nine months.
While Netflix’s ad-supported tier remains one of the more affordable streaming options at $6.99 per month, its ad-free standard and premium plans have seen steady price hikes over recent years. Currently, subscribers pay $15.49 monthly for the standard plan and $22.99 for the premium plan. Given the streaming industry’s trend toward higher costs, many are bracing for similar shifts in Netflix’s pricing strategy.
With its upcoming quarterly earnings report scheduled for release this month, investors and subscribers alike are awaiting updates on Netflix’s financial performance and its impact on future pricing. Some analysts view a potential price increase as a strategic move that could drive Netflix’s stock, which is already hovering near historic highs.
Navigating the Evolving Streaming Landscape
As the streaming industry continues to adjust its pricing, viewers are exploring creative ways to balance their subscription costs. A recent report found that the average monthly price for the top ad-free streaming platforms in the U.S. is now reaching approximately $87. To help consumers manage these rising costs, we’ve put together a guide on streaming expenses and tips for maximizing value across platforms.
For now, Netflix fans can enjoy the new Moments feature and share their excitement while keeping an eye on potential pricing changes. The future of streaming continues to evolve, and Netflix’s latest move reflects its commitment to keeping viewers connected to their favorite content, one memorable scene at a time.
Do you think you will use this new feature?