Credit: Inside the MagicThis year’s seasonal Disney x Starbucks offering has once again sold out. Even with significant boycott action launched against the coffee giant, the sell-through of the in-demand Nightmare Before Christmas merchandise is not surprising.
New Tumbler Release on September 13
The anticipated release of The Nightmare Before Christmas Starbucks Tumbler occurred yesterday, September 13, 2024. Priced at $34.99, this versatile tumbler attracted numerous fans eagerly awaiting its arrival.
The design highlights characters such as Jack Skellington, Sally, and Oogie Boogie. It captures the essence of Tim Burton’s beloved stop-motion film, a firm favorite during the Halloween and Christmas seasons. The coffee cup became exclusively available online through the Disney Store, further fueling its desirability among collectors and enthusiasts.
At the time of publication, The Nightmare Before Christmas Starbucks Tumbler is sold out and cannot be found on the official Disney Store website. Other merchandise, like the new Loungefly backpack, can still be found online.
Background on Previous Tumbler Sellouts
The previous year witnessed both releases of The Nightmare Before Christmas tumblers selling out in a flash. Collectors and fans experienced frustration as they rushed to secure their purchases, only to find themselves empty-handed. The anticipation for this year’s release was high, leading many to predict a similar situation would unfold.
To counteract last year’s challenges, consumers were encouraged to prepare for a potential virtual queue ahead of its 8 a.m. PT/11 a.m. ET release, ensuring they were well-positioned to purchase the coveted item upon its availability.
Features of the Tumbler Design
This year’s tumbler showcases a vibrant design that encapsulates the spookiness of The Nightmare Before Christmas. It boasts a 24-ounce capacity and is crafted with double-walled stainless steel to maintain drink temperatures. The unique design elements feature iconic imagery such as jack-o’-lanterns, skulls, and spiders.
Additionally, the tumbler is equipped with a screw-on lid and a reusable green straw featuring a safety ring, ensuring functionality without compromising on style. These features are designed to enhance the user’s experience, making it a desirable item for both utility and aesthetics.
Related Merchandise Gaining Popularity
The popularity of The Nightmare Before Christmas merchandise continues to grow, even 31 years later, with various collectibles flying off the shelves. This includes a recently launched LEGO set that allows fans to build scenes from the film, emphasizing the expanding market for merchandise.
Furthermore, other themed items, such as apparel and accessories, have also seen increased sales, particularly as the Halloween season approaches. The combination of classic film nostalgia and annual promotions contributes to a thriving market for all related products, reinforcing The Nightmare Before Christmas as a seasonal favorite across Disney Parks and the Disney Store.
Related: Disney Store Comes Back to Life With a Modern Twist
In addition to the tumbler, discussions surrounding potential film re-releases further amplify the iconic movie’s cultural significance. The upcoming re-release dates of Henry Selick’s acclaimed movie could rekindle interest among both new audiences and longtime fans, ensuring that the attraction of The Nightmare Before Christmas remains alive in the hearts of many.
With Beetlejuice Beetlejuice (2024) flying high in movie theaters, Tim Burton will really command the Fall season this year.
Starbucks Controversy
Starbucks has long been embroiled in controversy surrounding pay and working conditions. However, October 2023 brought the coffee corporation more trouble when it seemingly supported Israel during the ongoing conflict between the country and Palestine.
“…in late October, after Starbucks sued the union for a social media post expressing “solidarity” with Palestinians, the dispute landed it in the middle of debates over Israel’s war in Gaza, sparking global boycott calls that took on a life of their own,” the BBC wrote.
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In January, the boycott action gained steam on social media platforms like TikTok, with many of Starbucks’ former consumers opting to head elsewhere for their coffee needs.
“Bank of America analyst Sara Senatore says she had initially been skeptical that the boycott would have a major impact, but other causes seemed insufficient to explain such a sudden and severe sales drop, noting that the firm’s price hikes do not stand out from their competitors,” the report continued.
How do you feel about Disney partnering with Starbucks? Did you manage to secure the ever-elusive Nightmare Before Christmas Tumbler? Let Inside the Magic know in the comments down below!