An iconic vehicle used in a nationwide marketing strategy by the Oscar Mayer company was involved in a rollover crash in Chicago, Illinois.
The Oscar Mayer Wienermobile Suffers a Rollover Crash
Just before lunchtime on Monday, July 22, an Oscar Mayer Weinermobile was traveling down Interstate 294 in the northbound lanes just before Roosevelt Road when it suddenly struck another vehicle that was also traveling north, according to officers with the Illinois State Police.
After striking the other vehicle–a Hyundai sedan–the driver of the Weinermobile lost control of the giant, oversized vehicle and attempted to regain control, ultimately overcorrecting. The overcorrection caused the vehicle to roll over on its side, according to a report from the Illinois State Police.
There were no injuries sustained by either driver of the two vehicles involved.
Related: Crash Leaves One Person Trapped Under Bus at Disney World Resort
Oscar Mayer Foods & the Iconic Vehicle
Oscar Mayer, a subsidiary of the American food company Kraft-Heinz, was founded in 1883. The company is known for the production of meats, cold cuts, hot dogs, bologna, bacon, ham, and its popular Lunchables products.
More than 50 years into the business, Oscar Mayer unveiled the Oscar Mayer Wienermobile. First introduced in 1936 by Carl G. Mayer, the nephew of the company’s founder, Oscar Mayer, the iconic vehicle has become a unique piece of Americana.
Originally designed as a marketing tool, the Wienermobile was a unique vehicle shaped like a giant hot dog on wheels, created to promote the company’s line of hot dogs and other products.
Over the decades, the Wienermobile has undergone several redesigns, each time reflecting the changing automotive styles and marketing strategies of the era. It became a beloved symbol of fun and nostalgia, making appearances at parades, festivals, and community events across the United States.
Today, there are multiple Wienermobiles touring the country, each one driven by the Oscar Mayer Hotdoggers, a group of Oscar Mayer employees who spread joy and fun as they hand out Oscar Mayer Wiener Whistles to delighted fans of all ages at stops all over the United States.
To see where the Oscar Mayer Wienermobile will be next, visit Oscar Mayer’s website by clicking here.