You’re definitely right about marketing. I’ve seen people involved with the movie tweeting in celebration of the Disney’s first non-binary character. Really? Is that going to get people to see the movie?
This is part of the ineffective decaying narrative that says marketing for a movie should be about how many boxes it checks, rather than selling the quality of the storytelling. What is that 15 mobs in a row now for Disney, including streaming? How much money do they have left in the orchard?
You’re definitely right about marketing. I’ve seen people involved with the movie tweeting in celebration of the Disney’s first non-binary character. Really? Is that going to get people to see the movie?
This is part of the ineffective decaying narrative that says marketing for a movie should be about how many boxes it checks, rather than selling the quality of the storytelling. What is that 15 bombs in a row now for Disney, including streaming? How much money do they have left in the orchard?
The biggest issue is that it isn’t a kids movie. Just like “Lightyear” it isn’t funny, it isn’t silly, and it doesn’t have themes and storyline that young kids can follow and get excited about. They were both good movies for older crowds but that traditionally hasn’t been Pixars primary audience. Pixar is taking itself too seriously and losing the kids that drive the families out to see their movies.
Disney didn’t only lose the marketing push for this single film, they’ve changed their brand as well. It used yo but that “Disney” meant guarenteed family-friendly. Now it means “push leftist woke agenda” and that doesn’t motivate patent to bring their families. I hadn’t heard a single woke thing about thus film before its release, but wasn’t interested in bringing my young kids to see it simply because the company lost my trust so badly. And, from the things I hear now, I was right not to trust them. I no longer care what the next animated film they produce will be, we won’t see it.
I think Disney has trust issues not marketing issues. When they are always ” subtly ” throwing this or that in to movies and shows, I simply won’t take the risk. I saw a ton of marketing, and little word of mouth one way or the other beforehand. Afterwards I have read many examples of things being slid in to this movie. When your target audience is 10% of the squeaky wheels online. The other 90% aren’t going to show up. I just don’t wanna take the risk till I know one way or the other. And I was happy I didn’t take that risk this time.
I think people are over exaggerating the “bad marketing”, viewers seemed to easily recognize it was an immigration/cultural acceptance story with a romantic plot, and that the fire creatures were meant to represent people of Asian descent. The movie did not do great justice exploring the water and air creatures, and after such a big win for asian representation with Turning Red, why have essentially the same plot points, world building, and visuals, as Turning Red, Zootopia, and Inside Out? It feels like a mishmash of other movies and concepts. Also, Up was a tremendously beautiful love story, incomparable to this very played “opposites attract, but they’re getting used to it” shtick that Zootopia completely mastered.
DreamWorks is giving Disney Pixar a run for their money with Ruby Gillman! They aren’t shy about the immigrant from undersea metaphor, there’s established conflict, adorable character designs, and beautiful scenery… Disney Pixar really needs to find themselves at their heart, and like another commenter said, focus on their younger audience, stop just trying to check off boxes for topics they view as relevant and trends.
Another one of Disney’s massive flops have been the “Hey Cousins!” Program, which the Hispanic fanbase rightfully sneered at and whose PR after being approached was handled in the worst most snide way… Disney Pixar needs to take notes, the magic that connected all ages, genders, and races is not in (confusedly) trying to represent every single one, it’s about building beautiful well developed characters BEYOND those traits who people of all walks of life can relate to (See: Encanto, Turning Red, or Coco) and appealing to the children first, because we were all children at one point.
Not to mention that “Ash” joke was completely not cutting it! Too in your face!
Don’t trust Disney anymore everything’s political with them. The movies we like to watch are disney’s family classics. The aristocrats, 101 Dalmatians etc. Gone the day of the Rescuers or Peter Pan or Cinderella.
I never even saw a single commercial for this movie! I heard it was fantastic though and I will go and see it with my kid. I’m not scared of my kid seeing how the world is through the lense of animation.
I liked it. Even more when thinking about it later. My kids didn’t. It probably could have been a Disney+ movie instead. Also, my kids were both bothered by a key scene where a character not wearing pants lifts his shirt exposing himself. Disney is kind of a mess. Igor needs to fix that sinking ship.
Okay, that is *it*! I’ve tried to post three hecking times now and it’s noooot woooorkiiiinnnggg.
@Tia, @Kayla, @Jack Sparrow, @Mike et al, does it feel good to be hateful bullies? What part of your holy book says that it’s okay to call anything you don’t understand “woke garbage” and rail against the people that rally under that behind closed doors? Queer people deserve to be loved. I agree that Disney/Pixar is going downhill, but it is not because they are trying to be more diverse, whyever the reason is.
Okay, that is *it*! I’ve tried to post three times now and it’s noooot woooorkiiiinnnggg.
@Tia, @Kayla, @Jack Sparrow, @Mike et al, does it feel good to be caustic? What part of your book says that it’s okay to call anything you don’t understand “woke garbage” and rail against the people that rally under that behind closed doors? Queer people deserve to be loved. I agree that Disney/Pixar is going downhill, but it is not because they are trying to be more diverse, whyever the reason is.
Okay, odd. I tried to post like 4 times and the last time I said “aaaaa” and it worked??
I see some people that are trying to be secretly snarky and are saying some really off-color things. Does it feel good to be caustic? It’s not okay to call anything you don’t understand “woke garbage” and rail against the people that rally under that behind closed doors. Qu33r people deserve to be loved. I agree that Disney/Pixar is going downhill, but it is not because they are trying to be more diverse, whyever the reason is.
All went through. I guess they needed to “review” your posts due to some sensitive words.
Wherever you fall on the “political spectrum”, or which religion you subscribe to (if at all), you have to understand that parents want what is best for their children. Some parents feel it is best to expose their children to the “real” world early, as a teaching moment. Other parents choose to protect their children from the harsh realities of the world.
Whatever your opinions may be, can you agree that parents should be “informed consumers” so that they may better control how their children are exposed to “new” concepts? Can you agree that hiding the real content of a movie from the consumers is a dishonest practice? Can you agree that there are some subjects that are simply too “adult” for many children?
In my opinion, Disney has ignored these concerns, and purposefully included “adult” themes and content in movies marketed directly to young children. I don’t call for a boycott or penalties, as Disney has every right to include anything they want in their movies. However, I will not support Disney anymore… NOT because of their content, but because of their methods.
Wow, a lot of snide comments here. And I’m tiring of having the filter block out my every attempt to address them. (hence my scream a few comments up lol).
It’s not okay to denigrate what you don’t understand. We do not live in a world of the good ol’ boys anymore and there will be things changing that you do not like at first–but they are more natural than you’d think. Disney and Pixar have dropped in quality, but it is not because they are trying to adapt to this world. Please do not use an unconnected, innocent thing as a vehicle to spread your disdain.
I watch virtually nothing but YouTube and saw marketing for this all the time. If Hollywood and it’s enablers keep making every excuse for movies other than the true one, ‘this movie sucks”, then they’re going to keep failing.
Disney is having a Bud Light moment with half its audience. They just don’t know it yet. It’s only going to get worse, until they start making children’s movies for children again and stop pushing DEI.
An element lifted there shirt to see… More element? Shield your eyes! Kids only know about this stuff because YOU cram how bad YOU think it is down there throats…
Not showing kids of the world acceptance slowly turns them into hating spiteful people who shoot up nightclubs 🙂 good parenting! Christians are hypocrites who use parts of the Bible to further their close-minded agendas
On Disney+, they include disclaimers about inappropriate content in their older movies. If Disney is determined to include “adult” material in the background (or foreground) of their CHILDREN’S movies, they should be honest and upfront about it. It’s simple. Simply take a que from the NC-17 movie trailers, and include a 3-second banner at the beginning of the trailer. Something like:
“This feature may include innuendo, depictions, or actions that are completely inappropriate for young audiences. We have included every adult theme possible, while maintaining a “G” rating, so that your children can be exposed to the adult themes we feel should be normalized in elementary school-aged children.”
If a parent sees this banner, and wants their young children to see the content, then have at it. If parents feel the material included in the movie is not right for their children, then they’re able to make an informed decision. Everybody”s happy, and Disney stops making excuses for why every movie bombs when they’re honest about the content.
Comments for Misleading Marketing Wounds Disney and Pixar
Axauv
You’re definitely right about marketing. I’ve seen people involved with the movie tweeting in celebration of the Disney’s first non-binary character. Really? Is that going to get people to see the movie?
This is part of the ineffective decaying narrative that says marketing for a movie should be about how many boxes it checks, rather than selling the quality of the storytelling. What is that 15 mobs in a row now for Disney, including streaming? How much money do they have left in the orchard?
Axauv
You’re definitely right about marketing. I’ve seen people involved with the movie tweeting in celebration of the Disney’s first non-binary character. Really? Is that going to get people to see the movie?
This is part of the ineffective decaying narrative that says marketing for a movie should be about how many boxes it checks, rather than selling the quality of the storytelling. What is that 15 bombs in a row now for Disney, including streaming? How much money do they have left in the orchard?
( °Д°)
That was just a two second part In the background. Almost nothing. There are bigger issues that made this fail.
D John
It was instantly forgettable
James
The biggest issue is that it isn’t a kids movie. Just like “Lightyear” it isn’t funny, it isn’t silly, and it doesn’t have themes and storyline that young kids can follow and get excited about. They were both good movies for older crowds but that traditionally hasn’t been Pixars primary audience. Pixar is taking itself too seriously and losing the kids that drive the families out to see their movies.
Tia
Disney didn’t only lose the marketing push for this single film, they’ve changed their brand as well. It used yo but that “Disney” meant guarenteed family-friendly. Now it means “push leftist woke agenda” and that doesn’t motivate patent to bring their families. I hadn’t heard a single woke thing about thus film before its release, but wasn’t interested in bringing my young kids to see it simply because the company lost my trust so badly. And, from the things I hear now, I was right not to trust them. I no longer care what the next animated film they produce will be, we won’t see it.
Kayla
I think Disney has trust issues not marketing issues. When they are always ” subtly ” throwing this or that in to movies and shows, I simply won’t take the risk. I saw a ton of marketing, and little word of mouth one way or the other beforehand. Afterwards I have read many examples of things being slid in to this movie. When your target audience is 10% of the squeaky wheels online. The other 90% aren’t going to show up. I just don’t wanna take the risk till I know one way or the other. And I was happy I didn’t take that risk this time.
Jack Sparrow
Glorifying Non binary illegal invaders. What could go wrong.
Xendoz
Frozen isn’t Pixar..
WisdomLost
Frozen is Disney.
Pixar is Disney.
Once the Pixar core left, it stopped being Pixar and is just Disney.
Rose
I think people are over exaggerating the “bad marketing”, viewers seemed to easily recognize it was an immigration/cultural acceptance story with a romantic plot, and that the fire creatures were meant to represent people of Asian descent. The movie did not do great justice exploring the water and air creatures, and after such a big win for asian representation with Turning Red, why have essentially the same plot points, world building, and visuals, as Turning Red, Zootopia, and Inside Out? It feels like a mishmash of other movies and concepts. Also, Up was a tremendously beautiful love story, incomparable to this very played “opposites attract, but they’re getting used to it” shtick that Zootopia completely mastered.
DreamWorks is giving Disney Pixar a run for their money with Ruby Gillman! They aren’t shy about the immigrant from undersea metaphor, there’s established conflict, adorable character designs, and beautiful scenery… Disney Pixar really needs to find themselves at their heart, and like another commenter said, focus on their younger audience, stop just trying to check off boxes for topics they view as relevant and trends.
Another one of Disney’s massive flops have been the “Hey Cousins!” Program, which the Hispanic fanbase rightfully sneered at and whose PR after being approached was handled in the worst most snide way… Disney Pixar needs to take notes, the magic that connected all ages, genders, and races is not in (confusedly) trying to represent every single one, it’s about building beautiful well developed characters BEYOND those traits who people of all walks of life can relate to (See: Encanto, Turning Red, or Coco) and appealing to the children first, because we were all children at one point.
Not to mention that “Ash” joke was completely not cutting it! Too in your face!
Mike
Don’t trust Disney anymore everything’s political with them. The movies we like to watch are disney’s family classics. The aristocrats, 101 Dalmatians etc. Gone the day of the Rescuers or Peter Pan or Cinderella.
Veexbee
I never even saw a single commercial for this movie! I heard it was fantastic though and I will go and see it with my kid. I’m not scared of my kid seeing how the world is through the lense of animation.
Blerg
I liked it. Even more when thinking about it later. My kids didn’t. It probably could have been a Disney+ movie instead. Also, my kids were both bothered by a key scene where a character not wearing pants lifts his shirt exposing himself. Disney is kind of a mess. Igor needs to fix that sinking ship.
JoJawesome
Okay, that is *it*! I’ve tried to post three hecking times now and it’s noooot woooorkiiiinnnggg.
@Tia, @Kayla, @Jack Sparrow, @Mike et al, does it feel good to be hateful bullies? What part of your holy book says that it’s okay to call anything you don’t understand “woke garbage” and rail against the people that rally under that behind closed doors? Queer people deserve to be loved. I agree that Disney/Pixar is going downhill, but it is not because they are trying to be more diverse, whyever the reason is.
JoJawesome
Okay, that is *it*! I’ve tried to post three times now and it’s noooot woooorkiiiinnnggg.
@Tia, @Kayla, @Jack Sparrow, @Mike et al, does it feel good to be caustic? What part of your book says that it’s okay to call anything you don’t understand “woke garbage” and rail against the people that rally under that behind closed doors? Queer people deserve to be loved. I agree that Disney/Pixar is going downhill, but it is not because they are trying to be more diverse, whyever the reason is.
JoJawesome
aaaaaaaaa
JoJawesome
Okay, odd. I tried to post like 4 times and the last time I said “aaaaa” and it worked??
I see some people that are trying to be secretly snarky and are saying some really off-color things. Does it feel good to be caustic? It’s not okay to call anything you don’t understand “woke garbage” and rail against the people that rally under that behind closed doors. Qu33r people deserve to be loved. I agree that Disney/Pixar is going downhill, but it is not because they are trying to be more diverse, whyever the reason is.
WisdomLost
All went through. I guess they needed to “review” your posts due to some sensitive words.
Wherever you fall on the “political spectrum”, or which religion you subscribe to (if at all), you have to understand that parents want what is best for their children. Some parents feel it is best to expose their children to the “real” world early, as a teaching moment. Other parents choose to protect their children from the harsh realities of the world.
Whatever your opinions may be, can you agree that parents should be “informed consumers” so that they may better control how their children are exposed to “new” concepts? Can you agree that hiding the real content of a movie from the consumers is a dishonest practice? Can you agree that there are some subjects that are simply too “adult” for many children?
In my opinion, Disney has ignored these concerns, and purposefully included “adult” themes and content in movies marketed directly to young children. I don’t call for a boycott or penalties, as Disney has every right to include anything they want in their movies. However, I will not support Disney anymore… NOT because of their content, but because of their methods.
JoJawesome
Wow, a lot of snide comments here. And I’m tiring of having the filter block out my every attempt to address them. (hence my scream a few comments up lol).
It’s not okay to denigrate what you don’t understand. We do not live in a world of the good ol’ boys anymore and there will be things changing that you do not like at first–but they are more natural than you’d think. Disney and Pixar have dropped in quality, but it is not because they are trying to adapt to this world. Please do not use an unconnected, innocent thing as a vehicle to spread your disdain.
Sigurther
I watch virtually nothing but YouTube and saw marketing for this all the time. If Hollywood and it’s enablers keep making every excuse for movies other than the true one, ‘this movie sucks”, then they’re going to keep failing.
JoJawesome
Sorry, guys, I didn’t mean to post 5 times. I think their system is glitching out. I thought it had blocked my other replies…
Former lifelong fan
Disney is having a Bud Light moment with half its audience. They just don’t know it yet. It’s only going to get worse, until they start making children’s movies for children again and stop pushing DEI.
Luke
An element lifted there shirt to see… More element? Shield your eyes! Kids only know about this stuff because YOU cram how bad YOU think it is down there throats…
Not showing kids of the world acceptance slowly turns them into hating spiteful people who shoot up nightclubs 🙂 good parenting! Christians are hypocrites who use parts of the Bible to further their close-minded agendas
WisdomLost
On Disney+, they include disclaimers about inappropriate content in their older movies. If Disney is determined to include “adult” material in the background (or foreground) of their CHILDREN’S movies, they should be honest and upfront about it. It’s simple. Simply take a que from the NC-17 movie trailers, and include a 3-second banner at the beginning of the trailer. Something like:
“This feature may include innuendo, depictions, or actions that are completely inappropriate for young audiences. We have included every adult theme possible, while maintaining a “G” rating, so that your children can be exposed to the adult themes we feel should be normalized in elementary school-aged children.”
If a parent sees this banner, and wants their young children to see the content, then have at it. If parents feel the material included in the movie is not right for their children, then they’re able to make an informed decision. Everybody”s happy, and Disney stops making excuses for why every movie bombs when they’re honest about the content.
Comments are closed.