Disney and other companies such as Lego have seen there is a market and demographic for Adult fans more so now than ever.
Look at the inlfuencers on the tube, mostly adults.
Price points, fashion, novelty souveneirs, all seem to be geared toward Disney Adults when before Disney first was geared toward family, then in the 2000s, the focus became preschool ages. Now the focus is on adults.
Lego stores, half.of the shelves are geared towards AFOLS (Adult Fans of Lego) which purchase the black box sets with pricepoints from $100-$1,000.
Where once it was just for kids, the potential for companies to capitalize and peofit off adults is now here. Will the trend last? Maybe, Maybe not.
Though adults have the $$$$$, the core demographic is still kids. Yea sure there are Disney Adults, but how many will choose watching Disney Junior over the Superbowl?…Hardly none.
This adult emergence and shift of marketing toward adults may last for a bit, but if the core demogrpahic (kids) looses its appeal and focus for marketing half of the profit potential.will.be lost.
Lets be honest, its the kids that always spurred the parents to buy them this toy or that toy or go to DisneyWorld or Disneyland. Now its the Kidults who do the same.thing except for their own whims.
It is the same Kidults who pushed for action figures of a higher quality which it happened but then blurred the line between a toy and a toy collectible.
Can this age of adult fans support profits in the long term.as the balance is offset? No, longterm shows us its just another trend.
And
Pricing. Kidults having the $$$$$, and companies knwoing this…comapnies are setting price points to the adults, not as an affordable purchase for a kid. So mainstream is being priced out by DisneyAdults, Kidults as to affordability.
Comments for Is Disney Reaching Out To Disney Adults?
Royz
Not Surprising After All.
Disney and other companies such as Lego have seen there is a market and demographic for Adult fans more so now than ever.
Look at the inlfuencers on the tube, mostly adults.
Price points, fashion, novelty souveneirs, all seem to be geared toward Disney Adults when before Disney first was geared toward family, then in the 2000s, the focus became preschool ages. Now the focus is on adults.
Lego stores, half.of the shelves are geared towards AFOLS (Adult Fans of Lego) which purchase the black box sets with pricepoints from $100-$1,000.
Where once it was just for kids, the potential for companies to capitalize and peofit off adults is now here. Will the trend last? Maybe, Maybe not.
Though adults have the $$$$$, the core demographic is still kids. Yea sure there are Disney Adults, but how many will choose watching Disney Junior over the Superbowl?…Hardly none.
This adult emergence and shift of marketing toward adults may last for a bit, but if the core demogrpahic (kids) looses its appeal and focus for marketing half of the profit potential.will.be lost.
Lets be honest, its the kids that always spurred the parents to buy them this toy or that toy or go to DisneyWorld or Disneyland. Now its the Kidults who do the same.thing except for their own whims.
It is the same Kidults who pushed for action figures of a higher quality which it happened but then blurred the line between a toy and a toy collectible.
Can this age of adult fans support profits in the long term.as the balance is offset? No, longterm shows us its just another trend.
And
Pricing. Kidults having the $$$$$, and companies knwoing this…comapnies are setting price points to the adults, not as an affordable purchase for a kid. So mainstream is being priced out by DisneyAdults, Kidults as to affordability.
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