I think Disney is absolutely ludicrous right now! Not only do I have to pay an enormous amount of money just to enter the park, I have to pay extra to ride favorite attractions. I’ve already paid more than I should to get in. I should not have to pay anything extra. Needless to say I won’t be returning unless this Genie+ crap goes away!
I would like to take my granddaughters to Disney but with the ridiculous prices they are getting the average family can’t afford even 1 day at 1 park something has to be done .ps stop blaming Covid and the supply chain that is getting old
If a reservation is necessary for park entrance, then why do the parks always seem to be packed? Is there ever a time when something is not going on that would make the parks so crowded. I think WDW is doing this to themselves. When Covid is over and things settle back to the way it was over 2 years ago will WDW roll back the prices? Paying $20 a person, a day, to skip the lines is ridiculous!!!!
It is true prices have increased rapidly, but demand and attendance have not been affected. That tells you one thing. People are okay with paying extra if the experience is worth it, and I can tell you my family just got back from an absolutely wonderful vacation at Disney World. We will definitely go back in the near future. There’s no other place even close to Disney World in terms of a vacation!
This. Price and crowding are strongly, inversely correlated. Increase the price, crowding drops, and vice versa. If they’re increasing price and still hitting capacity, they’re just leaving money on the table, which isn’t good business (and yes, they’re still a business).
The only thing I can see to pull prices down would be new parks (not gates). A new park could pull demand away from the existing ones, and hopefully reduce the strain to where prices can be reduced. Right now, there’s simply too much demand for the supply available
Pricing put is a dangerous and anti-consumer practice. It may result in temporary higher profits, but it degrades satisfaction and harms reputation. When people pay more, they will expect more. That is not what is happening. Disney is at its worst point in probably 30 years.
The result is guests leaving dissatisfied and feeling ripped off. That burns reputation and makes sustaining the previous price point harder.
The correct answer to the problem is to increase capacity. Jacking up prices until no one wants to pay anymore is self-destructive.
The straw that broke the camels back was when Disney California Adventure Hotel raised its rates. The cheapest room is now just under $900./night with taxes and fees. I have literally been priced out at this point.
“The first thing we do is kill all the Disney Execs.” -W. Shakespear
This will be our last ever trip to a Disney park or resort, we last visited in ‘09, I appreciate the world has moved on a lot since, but as a visitor from the UK, it’s now prohibitively expensive, £7,700 for 12 days, spending on average $140 a day on food alone, genie plus instead of free fast past passes with your door card, paying for transport from the airport, Disney has lost its……….well, Magic, I wonder what Walt Disney would have thought about the cash milking company Disney is now seen as????
I am taking my granddaughter to DW this spring and we are staying in the park and we are going to all the parks and staying for 10 days so she can enjoy everything. I don’t care how much it’s going to cost. She has seen it on her Disney Channel and I know that it’s advertising but her friends have been and she doesn’t want anything else for her birthday and Christmas presents except to go and she is turning 8. She will be to old to believe in the magic soon and this world is hard enough for her. I am going to give her the little bit of Magic that is left in the world.
She will have to face the reality of this terrible world that we have created and Nobody is doing anything to fix it. So I will give my money to Disney. And I wish Trump was running things everywhere.
The prices have increased so much and Disney has taken so much away for your value of money you have to spend, the executive’s can spin it any way they wish but in reality (The real World) how is this progress.
Disney you are greedy and you do not seem to care about anyone as long as you get your bonus. Chapek and crew, its time you did the Decent and Honorable thing and stepped down (Resign), for heavens sake.
I agree Disney prices are insane from the parks to the hotels and restaurants. But my biggest problem, which most people do not realize, is how little the employees actually get paid. These employees work in Florida’s hot outdoors temperatures, most of the jobs are physically demanding, very few receive yearly raises or promotions. These employees are not even allowed to take tips. The “leaders and coordinators” are also underpaid. But they do love their jobs. I have to say Shame on “JOSH AND BOB” who are very overpaid and neglect everyone who is not an executive at Disney.
Been there 40+ times over past 20 years and a dvc member…my issue is a constant rising cost of everything yet with rising cost, less value and amount- for example, restaurants or an even better example is service in resorts or the parks themselves- very disappointed with the last visit this past summer…at the point of selling dvc and travel to Yellowstone, the southwest such as grand canyon, etc…enough of the price gouging. Seen enough of that with the current administration stealing money. Its too bad
I have been vacationing at Disney World for 30 years and have loved every minute of it until now. I am a DVC member and love the resorts and while pricing is through the roof it will not be why I stop visiting the parks. It’s the constant planning involved. I don’t want to be on my phone every waking moment of my vacation. It’s exhausting!!! November is my last trip on my annual pass and thats that:( Disney has definitely lost the magic for me. It used to be my happy place, but sadly, no more. I am glad I was able to enjoy it when it was the most magical place on earth.
I am curious about increased costs compared to revenues, while the word profits keeps coming up and assume they mean money made above costs. I have to wonder if they have returned to pre-COVID staffing and if there are been wage increases as well. There are a number of factors I am curious about to put this all in proper context.
Prices are flexible? Have you ever seen Disney lower a price other than their occassional hotel sales? Fastpass+ was free, you could book 3 rides for each day of your trip several months ahead of time, and could add more on each actual day of the trip. Now folks have to pay and can only book one ride at a time, and you have to get up before 7am every day of your vacation to do it. Then you have to watch your phone all day to try and book something else. How does that make the guest experience better?
Pricing is flexible and they can turn on a dime? Sure… When have prices ever come back down for anything? Paying more to get less is only sustainable for so long. Once the pent up travel demand from people who were stuck under lockdowns for so long begins to dissipate, coupled with the fact that the economy continues the deterioration we have seen over the last couple of years, they will see a big drop in attendance. This artificially inflated bubble will burst eventually.
We visited in March, 2021. Facemasks and 90 degree temps sucked! We are planning a March 2023 trip. We’re hoping the magic will still have a little spark, but I’m not holding my breath. Paycheck, the board and now it appears that the quiet mouse known as d’amaro, are dampening any expectations of magic happening. We still have our DVC, for now, but we may end up using it for room only, while we financially support Disney competitors. It’s really too bad that Disney refuses to hear their core and continue down the dark path. Where are the Jedi when ya need them?
Lower income families are priced out of going to Disney and middle income people will soon be too. If a family of four stay at a resort, buy tickets for a week and food they will spend over $5,000. Disney World is currently very short staffed and it shows in every park. Chapek and the board have reduced the benefits for cast members, so it’ not just guests that are not happy but cast members as too. They can barely get in the parks themselves due to the high number black out dates and good luck getting health care if you are part time. Disney is clearly becoming not worth the cost or working for the mouse. But hey keep on blaming Covid for the price increases, yeah everyone believes that. I believe if Bob Chapek could find a way to add a charge for people breathing Disney air he would.
The last time we visited Disneyland was in 2009 when you got in free if it was your birthday. So I took my husband since it was his b-day (yeah, big spender, lol), and I paid $72 for myself to enter. We took some PB&J’s, a change of shoes (really made a difference!), put it in a locker until it was lunchtime. We ate our sandwiches at one of the outside tables at the Plaza Pavilion and changed our shoes. We rode an incredible 20 attractions that day! We’ve not been back since. Just too crowded, expensive, and all this reservation stuff is a put-off for us. We would just want to let the day evolve, not plan it all out. We did have a really good day, but that was 13 years ago…
Comments for Disney’s Soaring Prices Are “Inevitable” Says Executives, “We Can Move on a Dime”
Amanda
I think Disney is absolutely ludicrous right now! Not only do I have to pay an enormous amount of money just to enter the park, I have to pay extra to ride favorite attractions. I’ve already paid more than I should to get in. I should not have to pay anything extra. Needless to say I won’t be returning unless this Genie+ crap goes away!
Daniel
I would like to take my granddaughters to Disney but with the ridiculous prices they are getting the average family can’t afford even 1 day at 1 park something has to be done .ps stop blaming Covid and the supply chain that is getting old
Barbara Ann Horan
If a reservation is necessary for park entrance, then why do the parks always seem to be packed? Is there ever a time when something is not going on that would make the parks so crowded. I think WDW is doing this to themselves. When Covid is over and things settle back to the way it was over 2 years ago will WDW roll back the prices? Paying $20 a person, a day, to skip the lines is ridiculous!!!!
Jim Alfieri
It is true prices have increased rapidly, but demand and attendance have not been affected. That tells you one thing. People are okay with paying extra if the experience is worth it, and I can tell you my family just got back from an absolutely wonderful vacation at Disney World. We will definitely go back in the near future. There’s no other place even close to Disney World in terms of a vacation!
Tom
This. Price and crowding are strongly, inversely correlated. Increase the price, crowding drops, and vice versa. If they’re increasing price and still hitting capacity, they’re just leaving money on the table, which isn’t good business (and yes, they’re still a business).
The only thing I can see to pull prices down would be new parks (not gates). A new park could pull demand away from the existing ones, and hopefully reduce the strain to where prices can be reduced. Right now, there’s simply too much demand for the supply available
Steve
This is an absurdly shortsighted take.
Pricing put is a dangerous and anti-consumer practice. It may result in temporary higher profits, but it degrades satisfaction and harms reputation. When people pay more, they will expect more. That is not what is happening. Disney is at its worst point in probably 30 years.
The result is guests leaving dissatisfied and feeling ripped off. That burns reputation and makes sustaining the previous price point harder.
The correct answer to the problem is to increase capacity. Jacking up prices until no one wants to pay anymore is self-destructive.
Scott
The straw that broke the camels back was when Disney California Adventure Hotel raised its rates. The cheapest room is now just under $900./night with taxes and fees. I have literally been priced out at this point.
“The first thing we do is kill all the Disney Execs.” -W. Shakespear
Mike
This will be our last ever trip to a Disney park or resort, we last visited in ‘09, I appreciate the world has moved on a lot since, but as a visitor from the UK, it’s now prohibitively expensive, £7,700 for 12 days, spending on average $140 a day on food alone, genie plus instead of free fast past passes with your door card, paying for transport from the airport, Disney has lost its……….well, Magic, I wonder what Walt Disney would have thought about the cash milking company Disney is now seen as????
Kim Ryan
I am taking my granddaughter to DW this spring and we are staying in the park and we are going to all the parks and staying for 10 days so she can enjoy everything. I don’t care how much it’s going to cost. She has seen it on her Disney Channel and I know that it’s advertising but her friends have been and she doesn’t want anything else for her birthday and Christmas presents except to go and she is turning 8. She will be to old to believe in the magic soon and this world is hard enough for her. I am going to give her the little bit of Magic that is left in the world.
She will have to face the reality of this terrible world that we have created and Nobody is doing anything to fix it. So I will give my money to Disney. And I wish Trump was running things everywhere.
Steve
Pay more, get less.
Julian H
The prices have increased so much and Disney has taken so much away for your value of money you have to spend, the executive’s can spin it any way they wish but in reality (The real World) how is this progress.
Disney you are greedy and you do not seem to care about anyone as long as you get your bonus. Chapek and crew, its time you did the Decent and Honorable thing and stepped down (Resign), for heavens sake.
joe
I agree Disney prices are insane from the parks to the hotels and restaurants. But my biggest problem, which most people do not realize, is how little the employees actually get paid. These employees work in Florida’s hot outdoors temperatures, most of the jobs are physically demanding, very few receive yearly raises or promotions. These employees are not even allowed to take tips. The “leaders and coordinators” are also underpaid. But they do love their jobs. I have to say Shame on “JOSH AND BOB” who are very overpaid and neglect everyone who is not an executive at Disney.
ARod
Been there 40+ times over past 20 years and a dvc member…my issue is a constant rising cost of everything yet with rising cost, less value and amount- for example, restaurants or an even better example is service in resorts or the parks themselves- very disappointed with the last visit this past summer…at the point of selling dvc and travel to Yellowstone, the southwest such as grand canyon, etc…enough of the price gouging. Seen enough of that with the current administration stealing money. Its too bad
Barbara
I have been vacationing at Disney World for 30 years and have loved every minute of it until now. I am a DVC member and love the resorts and while pricing is through the roof it will not be why I stop visiting the parks. It’s the constant planning involved. I don’t want to be on my phone every waking moment of my vacation. It’s exhausting!!! November is my last trip on my annual pass and thats that:( Disney has definitely lost the magic for me. It used to be my happy place, but sadly, no more. I am glad I was able to enjoy it when it was the most magical place on earth.
Mike
I am curious about increased costs compared to revenues, while the word profits keeps coming up and assume they mean money made above costs. I have to wonder if they have returned to pre-COVID staffing and if there are been wage increases as well. There are a number of factors I am curious about to put this all in proper context.
j
Article says, Genie+ is $20 an HOUR at Disneyland…doesn’t anyone proof read these articles before they spew falsehoods?
Charlie
Prices are flexible? Have you ever seen Disney lower a price other than their occassional hotel sales? Fastpass+ was free, you could book 3 rides for each day of your trip several months ahead of time, and could add more on each actual day of the trip. Now folks have to pay and can only book one ride at a time, and you have to get up before 7am every day of your vacation to do it. Then you have to watch your phone all day to try and book something else. How does that make the guest experience better?
J
Pricing is flexible and they can turn on a dime? Sure… When have prices ever come back down for anything? Paying more to get less is only sustainable for so long. Once the pent up travel demand from people who were stuck under lockdowns for so long begins to dissipate, coupled with the fact that the economy continues the deterioration we have seen over the last couple of years, they will see a big drop in attendance. This artificially inflated bubble will burst eventually.
Mickeymouse3
We visited in March, 2021. Facemasks and 90 degree temps sucked! We are planning a March 2023 trip. We’re hoping the magic will still have a little spark, but I’m not holding my breath. Paycheck, the board and now it appears that the quiet mouse known as d’amaro, are dampening any expectations of magic happening. We still have our DVC, for now, but we may end up using it for room only, while we financially support Disney competitors. It’s really too bad that Disney refuses to hear their core and continue down the dark path. Where are the Jedi when ya need them?
Carl
Lower income families are priced out of going to Disney and middle income people will soon be too. If a family of four stay at a resort, buy tickets for a week and food they will spend over $5,000. Disney World is currently very short staffed and it shows in every park. Chapek and the board have reduced the benefits for cast members, so it’ not just guests that are not happy but cast members as too. They can barely get in the parks themselves due to the high number black out dates and good luck getting health care if you are part time. Disney is clearly becoming not worth the cost or working for the mouse. But hey keep on blaming Covid for the price increases, yeah everyone believes that. I believe if Bob Chapek could find a way to add a charge for people breathing Disney air he would.
Kurt
The last time we visited Disneyland was in 2009 when you got in free if it was your birthday. So I took my husband since it was his b-day (yeah, big spender, lol), and I paid $72 for myself to enter. We took some PB&J’s, a change of shoes (really made a difference!), put it in a locker until it was lunchtime. We ate our sandwiches at one of the outside tables at the Plaza Pavilion and changed our shoes. We rode an incredible 20 attractions that day! We’ve not been back since. Just too crowded, expensive, and all this reservation stuff is a put-off for us. We would just want to let the day evolve, not plan it all out. We did have a really good day, but that was 13 years ago…
Comments are closed.