Marvel Loses Hundreds of Millions, Disney's Most Profitable Studio "In a Bit of a Slump"

Comments for Marvel Loses Hundreds of Millions, Disney’s Most Profitable Studio “In a Bit of a Slump”

kevin feige with endgame cast

Credit: Marvel.com

143 Comments

  1. Bob Cheapskate

    The more woke they become the more they will lose. Simple as that.

    1. Marcus

      That has nothing to do with it.

      1. Kim

        It has everything to do with it.

        1. K Bullock

          MARVEL’s customers are telling them (with their $$) that their product isn’t meeting their needs.

          1. Elysia

            Marvel’s customers are telling them there has been a global pandemic which affected every cinema property (yet Marvel remains the most profitable), and that not every film can be Endgame (though Far From Home came close).

          2. Clint

            Tell that to Top Gun.

          3. LCA

            Check latest minions movie. This is too obvious!

        2. Mike

          They need to stop changing the charactersorigins/powers/sexes for their own reasons. Most of these characters have decades worth of back story already and they throw it out the window. Instead of changing characters to women introduce more female characters, instead of changing racial backgrounds introduce more of the already existing characters with different racial backgrounds. Most of the people watching these movies are doing it because they love the characters so stop changing everything for agendas.

          1. Josh

            So by those standards the first Doctor Strange movie was a flop. Have you ever even seen or read a Shang-Chi comic from the 60s/70s?
            Veryracist . China is a bigger market now and they wouldn’t show no way home because it had the Statue of Liberty in it. What studio is making more then Marvel at the moment also?

          2. Fuchgoogle

            I hated the chick they choose for the Ancient one. Her acting is horrible and I wanted old asian man with a long beard. The captain marvel character was going to suck regardless of gender.

        3. ginandbacon

          those [five] movies made more than $1.35 billion in North America — about 30% of the overall $4.45 billion earned in ticket sales last year…

          Sales of movie tickets in the US since 2010 in millions. 2019 and 2020 are pretty telling.

          2021

          498.65

          2020

          223.24

          2019

          1,228.76

          2018

          1,311.3

          1,225.64

          1,302.56

          2017

          2016

          2015

          1,323.27

          2014

          1,257.4

          2013

          1,339.17

          2012

          1,380.92

          2011

          1,282.92

          2010

          Number of tickets sold in millions

          1,328.55

        4. Bravo

          Agreed

      2. bluecollarcritic

        Yes it does. The only movies during Phase 4 that were profitable were the ones by SONY which were non-woke; they focused on entertaining the audience and not preaching Diversity, Equity & Inclusion and not about how the white male patriarchy has enslaved women and people of color.

      3. Richard

        Must a member of Comicsgate.

        1. Backcountry164

          By which you mean successful right??

      4. Aline

        It’s all about woke. Go woke, go broke

    2. LoveMyCountry

      So True. I’m a fan of all the Avengers movies and Dr. Strange. But when they had to include their woke crap (the female America character having 2 moms and Wanda’s obsession of destroying “America”) in Dr Strange 2 that did it for me. In fact that was the most boring Marvel movie I’ve seen.

      1. Jayne1955

        But kids do have two moms, or sometimes two dads. Why insist these people do not exist? And the character’s name was America in the comics, too. It was a fantastic movie, lots of action and very entertaining if you’d just let go of about 60 seconds of focus on her lost family.

        1. bluecollarcritic

          And far more kids have just 1 parent who is heterosexual, not gay. Gays make up somewhere between %3-%4 of the public so proper representation would be to have to have a single gay representation in maybe 1 movie a year amongst all movies but that’s not what Hollywood is doing. Hollywood isn’t trying to be representative it’s promoting homosexuality and trying to make it appear as if there are a lot more gays then there really are. Hollywood is promoting homosexuality like a manufacturer would a product.

        2. Richard Mumolo

          Nobody is pretending they don’t exist. People are just getting tired of having this woke garbage rammed down our throats. I liked all of the movies/streaming series. I liked all of the characters. (for the most part.) However; I am getting REALLY tired of all of this politically correct garbage rammed down my throat. Especially when it makes major changes to characters that I already know from reading the comic books.

          1. ginandbacon

            Vote with your money. Can’t complain if you keep paying for it.

          2. Fuchgoogle

            Brie Larson told me I shouldn’t see MCU movies so I skipped her move and everyone since except EndGame. We really need to cancel DisneyPlus.

      2. Josh

        You are so right. Mary Jane is a spitting image of the comic books.

      3. ginandbacon

        You do realize that Dr Strange had a MAJOR character change don’t you? You can’t have it both ways. Either they must stick 100 percent to the origin story or characters or no wiggle room at all. At least thats what people on here are saying. That and Disney needs to get over death. Apparently there were so many scenes in the latest Thor of Christian Bale killing lots of gods in pretty gruesome ways but Disney wouldn’t allow them to show those scenes.

    3. Jayne1955

      I have no idea what you’re even talking about, unless it’s the fact that they acknowledge gay people exist, which they have done for years.

      1. Existing

        Why don’t we put Donald Trump in every movie? Donald Trump also exists.

        1. John

          You know that these female characters were all introduced in the comics. But I know you can not handle the truth since it undermines your argument.

    4. Michael A

      Get woke

      Go broke

      If it’s not an ergonomical part of the story and shoehorned in, force down your throat every minute, no one wants to bother. Shouldn’t have to either considering a lot of stories already deal with injustices.

    5. Kay

      It’s the fact that China is not allowing a lot of movies being shown in their country. It’s not about work or not. Stop lying to push your non sense agenda.

      1. Edward D.

        The truth conservative types have to reconcile… it’s that it is the China market that is preventing even more LGBT+ material from being more prominent. Hollywood hasn’t had to worry about the conservative religious American market for a few years now.

      2. Josh

        Then what about no way home. China wouldn’t show it because it had the Statue of Liberty in it and Marvel refused to change it. Still made tons of money. Funny how the movies that made the most were towards the end of the pandemic also.

    6. Richard

      Beware the Comicsgate ( look it up, sadly it’s a thing) crowd here. Vile creatures who will bomb sites and harass people who disagree with their ant-woke ( however they define it) agenda . They believe comic related stuff should be dominated by white, Christian, male heterosexuals, females should be stereotypically represented as sex objects with blowup doll proportions and any diversity is a bad thing. They have particular hatred for Disney and Marvel but also comic creators who portray diversity and god forbid you are a female creator they will call you derogatory sexual names. They spread rumors to undermine anyone who they don’t agree with. They may not even have heard of Comicsgate but it is the nexus from which this attitude has spread across the internet , giving them an emboldened sense to spread such knuckle dragging beliefs and bullying behavior. This comment section is full like minded people.

    7. Geo TiNari

      Relax Felipe, Marvel and Disney are making more money than any studio in the world and most companies in the world. So go woke, get paid is how it works 😂😂

      1. archie

        Yup, keep doing that. let’s see how it turns out for them.

    8. Chris

      It’s not woke it’s feminism and 🏳️‍🌈 pushes. Folks need to just start calling it out for what it is

  2. Christine

    What do they expect? They kept Amber Turd, and got rid of Johnny Depp. Not to mention turning several superheroes mentally ill. And turning several gay. And trying to indoctrinate children. 😐

    1. 👌🏾👍🏾💯🥺
      That’s Disney’s doing.

    2. Bargain Buyout

      Disney hates America and doesn’t care about offending many other cultures around the world. The result is failure… GO BROKE!

      The sooner they finish cratering, the sooner someone like Elon Musk can buy them out.

      1. Jayne1955

        Disney does not hate America and why should we bow down to what certain other cultures think, if you think their focus should be on our country? And Elon Musk made a fool of himself over Twitter. I doubt if he wants to do the same with Disney.

        1. bluecollarcritic

          The commenter isn’t saying DISNEY the company hates America but the woke ideologues at the executive level within the company do because America is based upon Christian principles which conflict with the gay & trans agenda those woke executives want to re-make America into. Like with feminists Bob Chapaq, Disney CEO, has been unable to get rid of those ideologues till now but with the recent monetary failures because of them injecting their woke non-sense into Disney content he now has the Disney boards backing and has already fired the lead woke executive and we’ll see him clean house over the next year of the ideologies that the previous CEO filled Disney with. Once that’s done Chapaq can move Disney back to a politically neutral, ideology free corporation that produces content the majority want.

          1. Ginandbacon

            America is not a Christian. That’s like saying America is a white nation even though white people are now the minority. The only people who embrace Christian Nationalism are white supremacists. The proud boys are VERY proud of being Chis tian Natuonaslists. You in know who else was hard core Christians? The KKK. Less people are religious then 15 years ago. How come Marvel movies did so good back then?

            The funniest thing is Christians are those things until someone in their family comes out. Then I try s a non issue for them.

          2. Scarlet

            BlueCollarCritic, if that would happen it would be great, but I don’t know that I am willing to get my hopes up just yet. We’ve seen enough disappointment the past few years.

        2. archie

          Musk was victim of bad timing in market, and at the end, things WILL turn his way.

      2. ginandbacon

        You do realize that if Elon Musk sold everything he owned he could still not afford to buy Disney, don’t you? I think Disney paid Lucas 50 billion for the rights to star wars alone…..

        1. Don't Lie Weasel

          They bought Star Wars for $4 billion not $50 billion you sneaky weasel.

    3. Total Drama Disney

      You’re thinking of DC.

    4. Kay

      Warner bros kept Amber heard. That’s not a marvel movie that she is in. that’s a DC movie. If you going to comment keep your fact straight.

    5. Josh

      What marvel movies have you been watching? What movie is Amber Heard and Johnny Depp in?

  3. Disney’s releasing of new characters in Disney+ is hurting the brand, they’re “watering down” characters to make them suitable for viewing by younger children, and taking away the “edge” of their movies, almost giving them a P.G. rating; their nothing like the chapters in the comics; Disney’s interfering with Marvel’s writers creativity and decisions on what to release and it’s showing at the box office, all these characters that they not connecting to the established time lines of the previous movies.

    1. will

      exactly this!!

      at this point fox can keep the mutants cuz theyre all about deeper level of meaning with those characters and disney doesn’t need to change that

    2. Michael A

      Ding Ding Ding

      We have a winner

    3. ginandbacon

      This is Disney world. You do realize End Game was the first Disney movie that showed an actual beheading of Thanos. People were shocked Disney allowed this. If anything that’s holding them back even more. Apparently lots of gruesome scenes in Thor of Christian Bale gruesomely killing gods that Disney wouldn’t show

  4. Get woke

    Go broke.

    1. Rob

      All of you are stupid as well as this article. COVID ruined all movie theatres profits. Pointless read

      1. It's over

        Stop defending everything with COVID. COVID is over, no matter how much you want it to go on forever. Top Gun did fine… no one wants this garbage.

        1. Kay

          It’s not over. It have mutated. If you know anything about viruses, which apparently you don’t. They don’t go away. They mutate. The more people they infect, the faster they mutate. Why you think there’s no cure for the common cold or the fact that you have to get a flu vaccine every year.

          1. Flus

            Fine, don’t leave your house. Don’t expect handouts, either. I’m done paying for you to hide from the flu.

        2. ginandbacon

          Then why has the price of essentially everything gone up? Food, gas, electronics, shortages. Are these not due to COVID either? Are you going to the theaters as often after COVID as you were before?

          1. Policies

            Because the so-called “president” decided to embargo the world’s biggest oil producer and jacked up the prices of everything dependent on oil. Which is everything. The WWIII drumbeat isn’t helping.

      2. bluecollarcritic

        Then explain how GODZILLA VS KING KONG which came out during the summer of 2021, when Covid lock-downs were still on to some extent, make half a billon dollars at the box office while the Disney Phase 4 films bombed? Not only did it make half a billon at the box office but did so while it was released on streaming services at the same time it was released theatrically. The only time covid impacted films at the box office was during the period that no theatres could be open but once they opened people were starving for movies but they still weren’t going to pay to see Disney’s woke garbage or other bad films like The Matrix 4

        1. Kay

          Let me educated you. China was a big part of the box office, which this article failed to mention. Since 2022, China wouldn’t allow the majority of American movies to be shown in their country. Example, they wanted Sony to remove the Statue of Liberty from Spider-Man no way home. Sony refuse so China now are stopping all comic book movies from being shown in their country.

        2. Richard

          How do you consider Ten Rings and The Eternals as bombing yet Godzilla a success?They and Godzilla all were 150-200m productions and the Marvel movies made 400m -432m without China, Godzilla made 69m from China for 470. So take out China and they did about the same considering they only get 25% of China’s grosses Godzilla even adding for in that 25% would be 417m vs Ten’s 432m. I am sure all movies released pre covid would have made huge profits for their studios instead of only breaking even but to describe one a hit while the others bombed is just not true.

      3. Michael Patton

        Really? Top Gun Maverick would like to disagree with that. So would No Way Home. Sorry. You are WRONG. Thanks for playing.

        1. ginandbacon

          those [five] movies made more than $1.35 billion in North America — about 30% of the overall $4.45 billion earned in ticket sales last year. Five Marvel movies made 30.percent of all box office mo ey and yet people are saying they are flops because they don’t line up with endgame which fans went and saw 20 times or more simply because they were trying to become the number 1 grossing film of all time.

      4. Thefat

        Covid didn’t hurt Spidermans earnings at all or it’s rotten tomatoes %.

        I wouldn’t say Disney has lost money, just made less profit

        1. Ginandbacon

          It still made money and they would not show it in China because it showed the Statue of Liberty

      5. archie

        I made it a point to NOT watch any MCU movie, especially when they have gone ultra woke. This is now a matter of principle.

  5. Caffeinated

    Once you go woke, you just go broke.

    1. Total Drama Disney

      Exactly! Marvel haters have such ridiculous narratives.

      1. Total Drama Disney

        Wrong comment. My bad. Stupid tablet.

    2. Total Drama Disney

      They didn’t go either, though.

    3. ginandbacon

      those [five] movies made more than $1.35 billion in North America — about 30% of the overall $4.45 billion earned in ticket sales last year…

      So, 5 movies making 30.percent of all US ticket sales in the world last year is flopping by your standards.

  6. Denim

    My interest is limit to a certain set of characters. Anything beyond those gets very almost no interest from me. X-Men, Spider-Man, Deadpool, Dr. Strange, off the top of my head. And Spider-Man is getting pretty feeble.

  7. Luis

    Lol last year alone marvel had top 4 grossing movies stateside, representing a 3rd of all ticket sales going toward a marvel movie in north America. Phase 4 has already surpassed phase 1 box office of 3.8 billion and will soon surpass phase 2 5 .2 billion. Doesnt sound like they going broke lol

    1. Total Drama Disney

      Exactly! Marvel haters have such ridiculous narratives.

    2. Todd R Hudson

      Ok yes but look at ticket prices compared to now and then and now look at the movies of phase 3 to phase 4

  8. Dczhen

    The truth is that they’re still pretty content with their earnings. Why ? They’re dtill constantly pishing out swj stuff whuch frankly baffles me as they mostly make up a small segment of the market (not really taking about inclusivity here )

    Recently Disney chose not to release their love and thunder in my country (marvel movies make a killing here like everywhere else) because they were not willing to cut out the lgbt scenes as required by our. Censorship board

    So yeah, theu don’t really seem to care much about profits apparently which just proves my point

    All they really wanna do is push the swj agenda at this point

    Btw Erernals was the best MCU movie after endgame even with its lgbt elements (wh8ch probably contributed to mass negative reviews from critics ) and nobody better argue with me

    P.S marvel pls recast shang chi cause Simu Liu SUCKS!

    1. Jayne1955

      Eternals stunk and the numbers showed it. I doubt if they’ll do that again. And I wish your country would stop trying to pretend gay people don’t exist when they obviously do.

      1. bluecollarcritic

        Yes they do exist and they represent %3-%4 of the public and not the 1/4th that Hollywood is trying to project. At those levels Gay’s have no right to demand any kind of representation in film. multi-million dollar invested products should be made for the majority and that is NOT the gay community nor its supporters. The majority of normies tolerate/accept gay’s they don’t support them and there’s a difference.

        1. Wow

          If you’re still gonna pretend that “3 -4 %” of the public is lgbt, you’re never going to get past your miser@bIe argument. Be realistic first of all. No it’s not “a fourth” either, but recent studies show more like 8% and I’m assuming there are still many people afraid to come out due to the ignor@nt baztards like you. I wouldn’t be surprised if it’s closer to 10-15%.. we just have to get over this notion than MAGATS run the world as well. If you choose not to coexist with us, we’ll keep fighting. Wether you like it or not.

          1. Reality

            It’s less than 1%. You’re completely delusional.

          2. Richard

            No it’s 7.5% and rising, soon to hit 10% when the next generation hits the survey age. 8-10% according to many historical studies is more or less what it’s been throughout recorded history on average even when taking in cultural differences. Each generation is more comfortable admitting their sexual preferences now that it’s no longer considered a mental illness, no longer illegal punishable by imprisonment. People are less likely to lose their jobs, family, friends and their life and that makes them more likely to freely own up to their sexuality.

      2. ginandbacon

        I do t think this guy knows how extremely racist the Shang-Chi comics were when they came out in the 60/70s. Go ahead, stay TRUE to the origin story. Also eternals was worse than Thor 2 and that is saying a lot. Also, adding never argue with me just means your close minded. Just an FYI.

  9. Total Drama Disney

    Oh no. Marvel only made hundreds of millions of dollars despite an ongoing pandemic. How WILL they survive?

    1. Never give it up

      An ongoing pandemic? Seriously? What a joke. 😂

      1. ginandbacon

        those [five] movies made more than $1.35 billion in North America — about 30% of the overall $4.45 billion earned in ticket sales last year…

        Five movies, 30 percent of overall ticket sales. What’s so difficult to see understand about that. Even with these, what you call garbage movies made 1/3.of US ticket sales. I imagine US ticket sales were way over 4.45 billion before COVID. I guess all movies are woke and that’s why they did so poorly, am I right?

    2. Never give it up

      An ongoing pandemic? Seriously? 😂

      1. ginandbacon

        those [five] movies made more than $1.35 billion in North America — about 30% of the overall $4.45 billion earned in ticket sales last year…

        Marvel made 30 percent of all ticket sales in the US past year and that doesn’t include other Disney properties was the total of 2019 only 4.45 billion? Let’s see. The below are tickets sold in the US between 2010.ams 2021 in millions. Please explain in detail how that’s not related to COVID.

        2021

        498.65

        2020

        223.24

        2019

        1,228.76

        2018

        1,311.3

        1,225.64

        1,302.56

        2017

        2016

        2015

        1,323.27

        2014

        1,257.4

        2013

        1,339.17

        2012

        1,380.92

        2011

        1,282.92

        2010

        Number of tickets sold in millions

        1,328.55

  10. Total Drama Disney

    It’s cute you think that’s ever gonna happen.

    1. Thefat

      Maybe because everything released post Endgame has been incredibly average.
      Spiderman did well because there was hype. It didn’t even need to be good, just needed to get people from previous movies and people were hyped.
      Think they should’ve done a team movie by now, they don’t seem to be building towards anything anymore.

  11. Shae Wells

    It’s because some fans aren’t into the comics, and would rather just look at Chris Evans. And well everyone else is waiting for the familiarity of the X-Men, and Fantastic 4z

  12. Marcus

    This article is nonsense. Two factors have changed the Marvel success dynamic. First, the pandemic. Maverick was the exception. Second, streaming has permanently change movie theatre attendance. The newer Marvel films are not necessarily less profitable as Disney+ viewing now figures into the success equation. This is the new reality for studio films.

    1. Yes 100% agreed & a lot of people on this thread are revealing themselves in the comments which is unsurprising if not disappointing. PS I don’t think Marvel Studios is “going broke” by any means so anyone saying that is just labeling themselves as intolerant.

      1. ginandbacon

        those [five] movies made more than $1.35 billion in North America — about 30% of the overall $4.45 billion earned in ticket sales last year…

        Sales of movie tickets in the US since 2010 in millions. 2019 and 2020 are pretty telling.

        2021

        498.65

        2020

        223.24

        2019

        1,228.76

        2018

        1,311.3

        1,225.64

        1,302.56

        2017

        2016

        2015

        1,323.27

        2014

        1,257.4

        2013

        1,339.17

        2012

        1,380.92

        2011

        1,282.92

        2010

        Number of tickets sold in millions

        1,328.55

    2. bluecollarcritic

      MAVERICK is not the exception it is the representation of what the majority want which is to be entertained instead of lectured. NO WAY HOME was just as successful as MAVERICK. Every good movie released since theatres opened back up has done well. GODZXILLA VS KING KONG released summer 2021 simultaneously on streaming and at the box office managed to rake in half a billion at the box office because it was an entertaining film free of the ideological non-sense found in Disney’s films since Phase 4. Fiege wanted to make the MCU teh M-She-U and now he’s paying the price for it, lower earnings because the majority aren’t interested in movies promoting feminist non-sense or any of the woke non-sense of Diversity, Equity & Inclusion.

      1. ginandbacon

        those [five] movies made more than $1.35 billion in North America — about 30% of the overall $4.45 billion earned in ticket sales last year… Those 5 terrible woke movies still sold 1/3 of all US tickets. They also wouldn’t show no way home in China because it had the Statue of Liberty in it so it could have beat out Maverick although we will never know for sure.

        Sales of movie tickets in the US since 2010 in millions. 2019 and 2020 are pretty telling. They sold 1000 million more tickets in 2019 than in 2020 just in the US alone.

        2021

        498.65

        2020

        223.24

        2019

        1,228.76

        2018

        1,311.3

        1,225.64

        1,302.56

        2017

        2016

        2015

        1,323.27

        2014

        1,257.4

        2013

        1,339.17

        2012

        1,380.92

        2011

        1,282.92

        2010

        Number of tickets sold in millions

        1,328.55

  13. Stu

    Disney is a family company. They are a business, not a soap box for political agendas. The more counter-culture (woke) content they muscle into their films, the more their brand will suffer with international audiences, including millions in the United States.

    Personally, I found the bear comment cute in Inside Out, but was turned off by live action Beauty & the Beast. Internals is a prime example of what happens when content is skewed away from the accepted family friendly norms of the international audience.

    Shang-Chi and the Ten Rings felt more Disney+ than a mandatory theater release, and Disney execs doomed Black Widow’s box office with a simultaneous theater and Disney+ release which violated Scarlett Johanson’s contact. The delay of that movie also hurt The LEGO Group due to an early release of LEGO content with no media to back it up/advertise it.

    1. Jayne1955

      There was no point to Black Widow except to introduce her sister, which irritated me. And thirty seconds here or there of a gay character doesn’t seem like much considering gay people DO exist in this world and always have. But I agree Eternals stunk, but not just for the one scene. It was bad all the way around. It would have made a better series, where they could have devoted proper time to setting up the characters.

      1. bluecollarcritic

        Multi-Billion dollar Movies’ are for the majority not the %3-%4 which is the % of the public that is gay. Approximately %2-%6 of the public are gingers yet we don’t see efforts to promote gingers in film; why is that? It’s because they are the very few and pricey movies are made for the majority. Gay’s should be happy to see on on screen gay character maybe once a year in 1 film or series but what Hollywood is doing is to try and promote homosexuality in every piece of content it makes. .

        1. Lol

          The fact that you focus on the one thing in all 475 of your comments on here makes me think you seriously have some internalized homophobia. Me thinks you making up these percentage is saying ALOT about you there bud

          1. No one

            No one cares about your weird theories, freak.

        2. ginandbacon

          those [five] movies made more than $1.35 billion in North America — about 30% of the overall $4.45 billion earned in ticket sales last year…

          Sales of movie tickets in the US since 2010 in millions. 2019 and 2020 are pretty telling.

          2021

          498.65

          2020

          223.24

          2019

          1,228.76

          2018

          1,311.3

          1,225.64

          1,302.56

          2017

          2016

          2015

          1,323.27

          2014

          1,257.4

          2013

          1,339.17

          2012

          1,380.92

          2011

          1,282.92

          2010

          Number of tickets sold in millions

          1,328.55

          1. Spam detector

            Spam.

  14. Lance

    A new film making less money on release than a previous film is not “losing” money. Garbage article.

  15. Woke

    The writer of this article blamed covid when covid did not effect Spider-Man no way home at all, it’s simple if you cater to a minority of people with mental illnesses you won’t make money off the normal people marvel is in the process of killing itself off let them be, Disney also raised the prices of tickets because not that many people are visiting the parks

    1. bluecollarcritic

      The new CEO already fired the leader of the woke executives within Disney and now that the crap they’ve injected woke ideology into that has cost Disney millions over the last year Chapaq will have enough support form eth board to start purging the company of the woke ideologues the former CEO filled it with before leaving Disney. Just wait, in a year or 2 you’ll see Disney go back to what it was pre the woke years and get Disney back to being politically neutral; focusing on making money/satisfying customers instead of preaching some non-sense ideology that very few believe in.

      1. Bob Woke

        Chapek is one of the wokesters. He only fired Rice to protect his own interests, not due to any disagreement.

    2. Mick

      Spider-man was heavily criticized because the franchise changed the race of its heroine to a woman of color. White Mary Jane was erased and instead we got “MJ.” The right called it woke gone mad. And guess what? It made a fortune.

  16. Jayne1955

    Eternals stunk. Shang Chi was fine. Black Widow had no point except to introduce her sister and was a slap in the face to her fans.

    1. bluecollarcritic

      As unpopular as it was I too liked Shang Chi, enough so to have re-watched it a few times since but ETERNALS is eternally bad.

  17. Vince

    I don’t even consider Marvel/Disney movies anymore. I just automatically assume it will be woke, politically charged garbage.

    Until they go back to their roots as a pure entertainment company, I’m pretty much done with Disney.

  18. Michael

    They haven’t lost money. They just didn’t make as much money as before. They are still dominating the box office.

  19. Mo

    The problem with Marvel is the writers and/or directors are pushing contrived narratives to try and resonate w/ current events or social-political climates instead of letting those narratives develop organically. Prime example, trying to push a black captain America, or a feminist themed Ms Marvel and Black Widow. It’s not that those stories shouldn’t be told, it’s HOW they’re doing it, centering the entire theme around it instead of what the comic books were about. It compromises the continuity of the stories that drew people to these characters in the first place. Marvel has always been about inclusiveness. Take Black Panther which is an exception because the entire backdrop of the Black Panther was bathed in afrocentricism from it’s inception… and the fact that many don’t know his back story enough to know when it’s being overplayed. In short, Marvel needs better writers.

    1. David

      This is a FAR better and more informative way of putting it than the people in the comments who just don’t like the fact that LGBT people exist and don’t like to be reminded of the fact. It’s not that Marvel does it, it’s how they do it. They expect us to stand up and applaud because they give a full minute of same gender parents in the new Doctor Strange. It doesn’t work like that.

      1. Mick

        How can people be so fixated on the ten second scene showing two gay moms in Dr.Strange? It was such a small moment and no one in the theater I saw it in expressed any bother. But all I hear about from the right is how upset they were by it. Just calm down. You don’t need to be offended at everything.

    2. ginandbacon

      You do know that the same character, who is black, became captain America WAY before the movies. Honestly I think that was in the 90s. Seems like a lot of people who complain the most don’t actually read comics like the X-Men comic that was just a huge gay wedding. This was also in the 90’s so it follows their own comics yet you aren’t even aware that they do.

  20. EC

    Whomever wrote this article doesn’t understand what the word “lost” means.

  21. Johnnie B.

    Well to be fair, they ARE being more experimental. They aren’t exactly pushing their A-List characters in this phase. Once they get back to the Higher profile characters, they are gonna be back where they were. They’ll be fine.

  22. The last Thor movie was completely not up to par with past productions. Woke yep. Naked yep. Quality nope.

    1. ginandbacon

      That’s Disney not allowing any gore and I think that’s going to hurt them more in the long run, more so then gay characters. End Game was the first movie where Disney allowed a decapitation of Thanos and it was not gory. Apparently there were a lot of scenes where Christian Bale was killing way more gods but Disney wouldn’t allow it. If anything they need to allow it because just the editing on love and thunder was off. It felt like they were throwing scenes together that weren’t supposed to. Scarlett Witch was supposed to drenched in blood after killing the illuminati but they made it oil from the robots because Disney. Why do you think there isn’t a single Marvel movies that is rated R. At least in the Disney verse anyways

  23. John

    With the exception of Spiderman, every bit of the rest is just time and money wasting garbage. Doubt I’ll watch anything after being sucked in to watch Dr. STRANGE on Disney+. Only have Disney+ because my nephew put me on their account.

  24. Bojack Horseman

    Making less money than before is not the same as losing money. They’re still profitable.

  25. Jeffrey Diehl

    Oh yeah, it’s the MCU’s fault and has nothing to do movie-goers still not wanting to risk their health by jamming into rows of seats with strangers

    1. A

      You still hiding behind your walls of hoarded paper products and hand sanitizer Jeffrey? Come on back out, the rest of the world moved back to normal life without you.

  26. David

    In the 90s, Marvel Comics had several ambitious crossover arcs involving many of its iconic heroes. You had to read so much of them in order for it to make sense. They nearly went bankrupt as a result.

    Right now, the MCU is built on one ambitious crossover arc involving many of its iconic heroes. You have to watch many hours’ worth of movies and now streaming shows in order for it to make sense.

    Now, I’m not saying Disney is going to repeat history, but most of their recent Marvel movies have dropped over 60% in box office returns after the first week. The concept of viewer fatigue hasn’t seemed to cross the minds of Chapek, Feige, Alonso, and the rest of the suits. This may be the beginning of a rather steep decline.

  27. Paul Paradis

    Get woke. Go broke.
    #liberalismisamentalillness

  28. John

    It is nice to see the trolls are all out in force. Too bad they are clueless on the history of Marvel Comics.

  29. Saitama

    Stop using Covid as an excuse. Spider-man far from home knocked it out of the park. The movies are just woke and Disney is the villain.

  30. WRC

    What did they expect all the characters everyone loved are now gone and are now being replaced with women. If you like that good for you, but it’s not my cup of tea…

    1. Chris Wood

      I don’t have a problem with more female hero’s marvel has great ones. There is nothing wrong with Capt Marvel, a new Black Widow. I like the She- Hulk.

  31. Mark

    The problem with these new Disney Marvel movies and TV shows is that they used the old bait and switch trick on us. They BAITED us all in by keeping the characters as close to their Marvel Comics personas (except Nick Fury) as possible until Stan Lee died. They had the stories from Marvel Comics to complete the Infinity War saga so it was a success. After Stan Lee died they went rogue and pulled the SWITCH! First Mar-Vel became Ms. Marvel (a puny little white woman), The ESTABLISHED MALE heroes (who were the reason that we ALL went to see these movies) became less heroic and more incompetent and “ESTABLISHED CHARACTERS” were turned to other races “Captain Falcon” and genders “Captain Carter.” The female heroes became unbelievably masculine. and they turned Wanda into a villain. Every movie and TV show had to have some GAY scene or some female outdoing the males in their own movies and TV shows! I see more GAYS in Disney Marvel movies than I do in real life. I can go on and on like this but you get the point. Disney Marvel said F the Marvel Comics fans!

  32. Mick

    Disney is now focused on TV and is killing it. Its profits actually went up in 2021. Disney knows exactly what it’s doing, and it’s making a fortune. I love that Disney has different types of heroes now. Before every hero was a straight white guy, over and over and over. That’s not what the world looks like. And we don’t need to pretend otherwise to protect the feelings of fragile people.

  33. Patrice

    For me, the problem is that the movies have gotten so dark. Marvel used to be good clean engaging fun. Now it’s zombies and child stealing demons. Before it was a good watch for people who hate darkness, horror, social issues, etc, or were looking for a fun lighthearted escape film. It’s not anymore. I won’t be going to the theater to watch their bull**** anymore. It’s just not fun.

  34. Chris Wood

    Had the black widow came out before the EndGame, it would have been better received. It wasn’t the worst thing Disney/marvel came out with. The people aren’t tired of super hero movies, they are just tired of these woke, pandering placating movies that check off boxes. I’m almost afraid to imagine what they will do to the X-Men, oh sorry Mutants and FF. I hope they at least make Victor Von Doom European and a man, not a transgender male drag queen from West Hollywood.. I like Namor, I’m just not a fan of them changing his origins, to fit in with the Mayan themes they had in Eternals.

  35. KR Ewing

    Here’s a bit of advice: stop trying to make comedy films. Get back to the source material.

  36. Sirgurd

    In 2021 Marvel had #2, #4 and #6 spots for the top ten. Spiderman: No way Home a joint production with Sony was #1.

    So yes I agree that they are down from their astronomical heights, they were averaging $1 billion up to Avengers: End Game, just amazing! But they are doing okay since they have 3.5 movies in the top ten.

    They haven’t lost money. They just haven’t averaged $1 billion.

  37. Joe

    All these people saying “woke” just have not read the comics at all. At least 90% of these female characters have existed for years. And while saying these movies are flops, a lot of them are in profit range of phase 1 and 2 movies. Introductory stories of new characters, is not going to produce the same as developed character storylines. Also most of those movies listed were released during a global pandemic minus Spider-Man No Way home and doctor strange 2. Which Dr. Strange 2 is almost nearing 1 billion USD. So that’s definitely not a flop. Can’t expect much research from this hater website though.

  38. ginandbacon

    Your adorable. You do realize Disney paid 50 billion to Lucas for the rights to star wars and you think they can just “take” it away. Disney got past public domain laws that after 50 years things become public domain. Things like the happy birthday song were copyrighted so people didn’t use it. Now anyone can do use it for free. Dis ey was the first company this law did not apply too and Disney had to pay off a lot of politicians to keep it that way. If anything, the big tech companies need to be broken up first. They are worth over a 100 billion and have over 200 billion in assets. They are probably second or third behind Amazon.

  39. Jason

    This entire post is ridiculous and laughable! A fair comparison of movies would be to compare the recent movies to the original MCU movies (i.e. Iron Man 1, Thor 1 & Captain America 1) because THEN you are comparing “origin stories vs origin stories.” It’s laughable to compare origin stories like Eternals, Black Widow, etc. to “culminating events” like Infinity War, End Game & No Way Home…are you serious?

  40. Jason

    This entire post is ridiculous and laughable! A fair comparison of movies would be to compare the recent movies to the original MCU movies (i.e. Iron Man 1, Thor 1 & Captain America 1) because THEN you are comparing “origin stories vs origin stories.” It’s laughable to compare origin stories like Eternals, Black Widow, etc. to “culminating events” like Infinity War, End Game & No Way Home…are you serious?

  41. SteveR

    Go woke…go broke…

  42. J

    Guess I am not surprised. It seems like the quality of the products put out for the Marvel/Pixar/Disney films in the past few years has really fallen off. Less about crafting a good story and more about cobbling together a bunch of talking points. I’ve been spending my movie theater money on other studios for the most part. I’ll wait for good storytelling to come back. Hopefully it will eventually.

  43. Jeff Davies

    They are getting more and more woke, they are sacrificing good story telling, canon, and alienating the fans that actually know about the stuff that Disney are deliberately ruining on the altar of ‘woke and inclusivity’. They do not seem to be learning, but they will….So the answer is a simple one, Unless they pull their fingers out of their arses then no….and good riddance to them too.

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