Here’s the Potion Purple merchandise that premiered at Magic Kingdom’s Passholder pop-up event

in Disney, Entertainment, Merchandise, ParkSpotting, Theme Parks, Walt Disney World

disney store merchandise

Credit: Instagram user: mainstreetandmonorails

Is purple the new black? Walt Disney World thinks so! Last night, Magic Kingdom held its Potion Purple Premiere Pop-Up Event, which saw the debut of the resort’s Potion Purple merchandise. Join us as we marvel over this new line’s sparkly and fun offerings!

The special event celebrating the new line of merchandise was held at Magic Kingdom’s Tomorrowland on Thursday, January 10 from 5-7 p.m. and was exclusive to Walt Disney World Annual Passholders. All items at the event were limited to ten per guest and Passholder discounts were applicable.

Instagram user @disneydooneyharveysverabradley shared their images from the event with us. The featured image for this article was shared with us by @mainstreetandmonorails.

Below, take a look at the never-before-available merchandise that premiered at the pop-up event. Several items are currently available on shopDisney and you can click through the links to shop.

Potion Purple Loungefly Backpack ($90)The bag is similar in style to most other Loungefly bags, only it is covered in shiny purple sequins and it features Minnie Mouse ears. The straps and back of the backpack are made of durable purple fabric and the front of the bag features the Disney Parks and Loungefly logo. You can purchase the backpack on shopDisney here.

A display case filled with purple loungefly backpacks
Credit: Instagram User: disneydooneyharveysverabradley

Women’s Mickey T-Shirt ($39.99) – The cotton T-shirt is gray and features Mickey Mouse embroidered in the shirt’s front center in sequins. Mickey’s pants and shoes celebrate the line as they are embroidered in potion purple sequins.

Black and purple Mickey Mouse design
Credit: Instagram User: disneydooneyharveysverabradley

Potion Purple Spirit Jersey (Adult $64.99/ Youth $44.99) – The jersey is designed similarly to most other Walt Disney World spirit jerseys as it features the Walt Disney World logo on the front and the back. Although, the entire jersey is purple cotton and the logos on the front and back of the shirt are finished in a glittery purple. You can find the Walt Disney World spirit jersey for adults online here, and the Disneyland Resort spirit jersey for adults here.

Purple long sleave shirt
Credit: Instagram User: disneydooneyharveysverabradley

Vacation Mode Water Bottles ($29.99) – The metal water bottle features a purple body with a graphic of Cinderella Castle and text reading “Vacation Mode.”

Purple bags, backpack and tumblers
Credit: Instagram User: disneydooneyharveysverabradley

Loungefly Wallet ($50.00) – The wallet is covered in purple sequins and features two Minnie Mouse ears on the back. Additionally, the wallet has a zipper to secure personal items and features the Disney Parks and Loungefly logo on the front. You can purchase the wallet here.

A blue bag
Credit: Instagram User: disneydooneyharveysverabradley


A purple sequined coin purse
Credit: Instagram User: disneydooneyharveysverabradley

The Potion Purple Minnie Mouse Ears, which premiered at the end of last year, were also available at the event. The ears are available to purchase on shopDisney here. An Annual Passholder-exclusive 2019 Pandora charm ($75) was also available for purchase at the event.

Display of purple Mickey ear headbands
Credit: Instagram User: disneydooneyharveysverabradley

In addition to shopping all this new merchandise, visitors also got to sip on several purple food and beverage offerings, which included the Purple Drink, Purple Sugar Churro, Purple Wall Cotton Candy and the Purple Minnie Cake on a stick. These items were only available for purchase.

Are you going to purchase any of this new Potion Purple Merchandise? If so, let us know which items in the comments below!

View Comments (5)