Here’s the Potion Purple merchandise that premiered at Magic Kingdom’s Passholder pop-up event

in Accessories, Apparel, Beauty, Collectibles, Disney, Entertainment, Lifestyle, Magic Kingdom, Merchandise, ParkSpotting, Theme Park Merch, Theme Parks, Walt Disney World

Credit: Instagram user: mainstreetandmonorails

Is purple the new black? Walt Disney World thinks so! Last night, Magic Kingdom held its Potion Purple Premiere Pop-Up Event, which saw the debut of the resort’s Potion Purple merchandise. Join us as we marvel over this new line’s sparkly and fun offerings!

The special event celebrating the new line of merchandise was held at Magic Kingdom’s Tomorrowland on Thursday, January 10 from 5-7 p.m. and was exclusive to Walt Disney World Annual Passholders. All items at the event were limited to ten per guest and Passholder discounts were applicable.

Instagram user @disneydooneyharveysverabradley shared their images from the event with us. The featured image for this article was shared with us by @mainstreetandmonorails.

Below, take a look at the never-before-available merchandise that premiered at the pop-up event. Several items are currently available on shopDisney and you can click through the links to shop.

Potion Purple Loungefly Backpack ($90)The bag is similar in style to most other Loungefly bags, only it is covered in shiny purple sequins and it features Minnie Mouse ears. The straps and back of the backpack are made of durable purple fabric and the front of the bag features the Disney Parks and Loungefly logo. You can purchase the backpack on shopDisney here.

Credit: Instagram User: disneydooneyharveysverabradley

Women’s Mickey T-Shirt ($39.99) – The cotton T-shirt is gray and features Mickey Mouse embroidered in the shirt’s front center in sequins. Mickey’s pants and shoes celebrate the line as they are embroidered in potion purple sequins.

Credit: Instagram User: disneydooneyharveysverabradley

Potion Purple Spirit Jersey (Adult $64.99/ Youth $44.99) – The jersey is designed similarly to most other Walt Disney World spirit jerseys as it features the Walt Disney World logo on the front and the back. Although, the entire jersey is purple cotton and the logos on the front and back of the shirt are finished in a glittery purple. You can find the Walt Disney World spirit jersey for adults online here, and the Disneyland Resort spirit jersey for adults here.

Credit: Instagram User: disneydooneyharveysverabradley

Vacation Mode Water Bottles ($29.99) – The metal water bottle features a purple body with a graphic of Cinderella Castle and text reading “Vacation Mode.”

Credit: Instagram User: disneydooneyharveysverabradley

Loungefly Wallet ($50.00) – The wallet is covered in purple sequins and features two Minnie Mouse ears on the back. Additionally, the wallet has a zipper to secure personal items and features the Disney Parks and Loungefly logo on the front. You can purchase the wallet here.

Credit: Instagram User: disneydooneyharveysverabradley


Credit: Instagram User: disneydooneyharveysverabradley

The Potion Purple Minnie Mouse Ears, which premiered at the end of last year, were also available at the event. The ears are available to purchase on shopDisney here. An Annual Passholder-exclusive 2019 Pandora charm ($75) was also available for purchase at the event.

Credit: Instagram User: disneydooneyharveysverabradley

In addition to shopping all this new merchandise, visitors also got to sip on several purple food and beverage offerings, which included the Purple Drink, Purple Sugar Churro, Purple Wall Cotton Candy and the Purple Minnie Cake on a stick. These items were only available for purchase.

Are you going to purchase any of this new Potion Purple Merchandise? If so, let us know which items in the comments below!


  1. Deb Tilley

    My daughter got the Purple Spirit Jersey for me!!! She is there running the Dopey Challenge!!!

  2. Jessica

    Any idea how long the purple merchandise will be featured?

  3. Katy

    is the merchandise available to purchase online?

  4. Hi Katy – some of these items were just added to shopDisney! We’ve updated the article with shopping links.

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