Why Disneyland Resort’s Upcoming Superhero Area Won’t (And Can’t) Be Called “Marvel Land” - Inside the Magic

Comments for Why Disneyland Resort’s Upcoming Superhero Area Won’t (And Can’t) Be Called “Marvel Land”

Marvel Land


  1. Oscar Marquez

    Unfortunately, MCA never existed since 1996. the Universal Studios business passes from owner to owner (first it was Seagram from 1996 to 2000, then it was passed Vivendi (Vivendi Universal during that time) from 2000-2004, the pression that got Vivendi plans to sell the 80% of Vivendi Universal Entertainment to General Electric (owner of NBC) and became NBCUniversal (later sold to Comcast).

    In 2016, Comcast bought DreamWorks Animation and put it under NBCUniversal. When came 2017, and Disney announced their plans to buy assets from 21st Century Fox (including 20th Century Fox).

    20th Century Fox currently owns the distribution rights to 2013-2017 DreamWorks Animation films and home video rights to Madly Madagascar; while Disney owns the broadcasting rights to Shrek the Halls (via ABC). If the Disney/Fox deal goes through, then there a possible chance for Disney to make an exchange deal with NBCUniversal. Where Disney gets the rest of Marvel assets from NBCUniversal (theme park rights to Marvel (Florida, Japan and the use ‘Marvel’ name), film rights to Hulk and distribution rights to The Incredible Hulk), if NBCUniversal gets the rest of DreamWorks Animation assets from Disney/Fox.

  2. TimP

    “Marvel may not permit a licensee to use the name ‘Marvel’”

    I thought this should have been the Marvel loophole since Marvel could claim to use its name for itself, and Marvel isn’t technically licensing Marvel to itself. Oh well. I’m not a lawyer so this is just theoretical.

  3. M Land- Gets Around the Marvel Rule

  4. Given the poster? It’s gonna be ‘Avengers’ something, I’ll bet you. All of their eggs are currently in that particular big fat basket so you better believe they’re going to hype it as much as possible. All of their big titles (Captain America, Thor, all of that) are firmly tied to the ‘Avengers’ name and I wouldn’t at all be surprised to see the land open up more or less at the same time as the finale of Infinity War hits theaters.

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