Lucasfilm teams with 6 major brands to launch global “Solo: A Star Wars Story” marketing campaign

in Disney, Entertainment, Movies, Movies & TV, Star Wars

Lucasfilm announced today that they are joining forces with six of the world’s most well-known brands: Denny’s, Esurance, General Mills, Nissan, SOLO Cup and Symantec – for the launch of an extensive worldwide promotional campaign in support of “Solo: A Star Wars Story.”

“Our six promotional partners for ‘Solo: a Star Wars Story’ have done a fantastic job developing first-class, innovative campaigns in support of the film,” says Lylle Breier, Sr. Vice President, Global Marketing Partnerships, Walt Disney Studios. “We are excited to share the compelling experiences and relevant activations that our partners have created for our fans.”

The most blatantly obvious and “punny” of the new partnerships is of course SOLO Cup, a brand even Han can get behind, or in front of (sorry, I had to).

The partnerships for the new marketing campaign will lead to “Solo: A Star Wars Story” racing into theaters May 25.

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