Daisy Ridley to judge Lucasfilm and littleBits’ Droidathon inventors competition

in Entertainment, Events, Star Wars, Technology, The Walt Disney Company

R2-D2 welcomes fans with a warm hug from an excited young guest at the Lucasfilm Droidathon, surrounded by the lively atmosphere of fellow Star Wars enthusiasts.

LucasfilmFacebook, Fitbit, Industrial Light & Magic, Instagram, Twitter and Google have joined forces with littleBits, the award-winning company that empowers kids to be inventors, to reveal never-before-seen Droids designed by technologists from top Bay Area innovators.

Iconic Bay Area technology companies came together at the Lucasfilm San Francisco campus for the first-ever “Droidathon,” where inventors showcased their Droid creations and discussed their ideation and inspiration.

A vibrant lineup of toy robots sporting famous tech company logos, including Google, displayed on a wooden table inside the Droidathon event pavilion, gearing up to entertain crowds at this year’s blockbuster inventors’ competition.

Using the littleBits Droid Inventor Kit as a starting point, teams of engineers, programmers, and designers created innovative Droids using the core electronic building blocks together with 3D printing, craft material, soldering and programming.

The competition kicked off on November 15 and will run through January 10, 2018. Fans and families will be able to submit their own Droid design creations. Qualifying submissions will be judged by “Star Wars: The Last Jedi” stars Daisy Ridley and Kelly Marie Tran alongside littleBits Founder and CEO Ayah Bdeir and Lucasfilm President Kathleen Kennedy.

Fans immerse themselves in Star Wars fun at Droidathon, striking a pose next to an R2-D2 cutout as a friend snaps their photo beneath a classic “WANTED” sign, evoking the lively atmosphere of a Lucasfilm event.

“Star Wars has always expanded kids’ imaginations and inspired them to see what is possible,” said Kathleen Kennedy, president of Lucasfilm. “We’re excited to collaborate with all of these incredible companies and littleBits to showcase the power of STEAM (Science, Technology, Engineering, Art, and Math) in action and inspire the next generation of inventors.”

Both the Droidathon event and competition seek to inspire kids to explore technology and think of themselves as inventors: to accept challenges, make mistakes, persevere, and feel the triumph and pride of creating something with their own two hands.

Kids gather around a table at Droidathon, their faces lit with excitement as they build and play with electronic gadgets, channeling the inventive spirit of Lucasfilm’s beloved Star Wars droid universe.

“We believe the two best way to inspire kids about STEAM is through fun and role models. What could be more fun and inspiring than seeing the world’s top innovators and role models creating the weirdest Droids anyone has ever seen?” said Bdeir. “We’re thrilled to work together to inspire kids of all ages, backgrounds, genders and interests to become tomorrow’s change-makers.”

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