Disney Store Online Receives a Massive Rebranding as it Becomes shopDisney

in Disneyland Resort, Merchandise, Walt Disney World

Disney Store Online, you’re favorite place to purchase all things Disney is getting a massive overhaul and rebranding to shopDisney.

The brand new website features an entirely new look with a completely redesigned layout. The new website also features popular new brands as well with co-branded products and collaborations from brands like Coach, Le Creuset, Spyder, Steiff, Rag & Bone, and many others.

Related: shopDisney Completely Removed Some 50th Merchandise Following Backlash


The website will also be a place where visitors can purchase not only from the brands above but also merchandise that can be found within the Disney theme parks, stores, and licensed partners. “Online, shopDisney is the ultimate destination for the most extensive collection of curated merchandise from our stores, parks, and licensed partners. This combination creates a powerful omnichannel experience that represents the next generation of Disney retail.”

Ultimately, this newly rebranded website will be the ultimate online shopping destination where visitors can find the best of everything Disney, which includes merchandise from all of the extensive companies under the Disney umbrella. “We know our fans are looking for a one-stop-shop to find the most compelling product out there and with shopDisney, we are uniquely positioned to curate the very best of Disney, Pixar, Star Wars, and Marvel merchandise,” said Paul Gainer, Executive Vice President for Disney Retail.

The new shopDisney website has already been launched and you can check out its new look here.

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