Marvel mania comes to Downtown Disney with Super Hero Headquarters store opening

in Disney, Downtown Disney, Marvel, Theme Parks, Walt Disney World

With the new Marvel movie Avengers: Age of Ultron having its grand premiere just this past Friday it was the perfect timing  for Downtown Disney’s Westside to open its new Marvel store, Super Hero Headquarters. This is the new go to destination for any Marvel fanboy/girl with the store featuring a large selection of Marvel merchandise, great theming and photo opportunities.

The new Super Hero Headquarters is taking over from what used to be the United World Soccer store and fits much better next to the more edgy D-Street shop. Inside the new store you will find lots of references and merchandise of all the past Marvel movies like Guardians of the Galaxy and Avengers, but also some cool items from the Marvel tv-show Agents of S.H.I.E.L.D.

Marvel may not be mentioned in the store name but make no mistake, this is a Marvel shop.

The window displays features a lot of cool Marvel props

You definitely get the feeling that you are visiting the S.H.I.E.L.D. headquarters when inside this store.

Your choice between Iron Man dress or costume
Newly released Avengers Vinylmations

You will also find lots of Guardians of the Galaxy merchandise, like this dancing baby Groot, at the Super Hero Headquarters

Inside Super Hero Headquarters there is also a green screen photo opportunity available where you get to try on being an Avenger.

Lots of references to the new Avengers: Age of Ultron inside the store



  1. Alexandra

    Hello, I’ve read somewhere that this store has limited time. Do you know when it will be closed? I’m going to Orlando in the end of August. Thanks.

  2. Cindy

    Looks fun, but I can’t picture any of the Avengers, Colson included, walking into the store looking for info or tech. Calling it “Headquarters” is a misnomer unless there’s a secret door hidden somewhere. 😉

    1. Smum

      I was there last week and my only concern is with the size of the store. Since it’s very popular, it gets crowded very quickly. They will definitely have to expend if they are going to keep this store around. Aside from that, it was a very interesting store and found some really cool stuff (the hulkbuster figurine !!!)

  3. EricJ

    So, I’m guessing Universal wouldn’t even allow “SHIELD Headquarters”, even though it’s a store and not an attraction?

    1. Gerald C

      Disney is forbidden to use the name Marvel, or any of its characters, in advertising, rides, store names, etc. This is only for parks east of the Mississippi, for U.S., and Japan. Rumor is that Disney is working on a deal with Universal, for the Marvel Themepark Rights.

  4. angela Brister

    it would be nice to have one of these on the west coast

  5. Calvin

    We had a chance to check this out on Saturday after seeing Age of Ultron at the Fork and Screen location at Disney Springs. There seemed to be a good variety of merchandise. There were even a few comics in the back of the store (a requirement for a store based around comic characters from my point of view). The size of the store creates some traffic and crowd issues. It was hard to walk around when I was there around 5PM on Saturday afternoon.

    I’m hoping this is just a test balloon and we may see a true Marvel store at Disney Springs that would offer a full selection of Marvel comics along with movie and TV show merchandise.

  6. Mack

    Can you get your own custom SHIELD ID here?

    1. clay

      No, that’s the first thing I asked about.

  7. Josh

    I was just there this past week. Good store. Some stuff is pretty pricey. You can get your picture taken and photoshopped onto marvel character which was around $30 on up. Definitely a small store.

  8. Tabby Cat

    Does anyone know what kind of souvenires they have? any autograph books for the parks or key chains?

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