When Walt Disney World recently announced the giant Sorcerer Mickey Hat would be removed from Disney’s Hollywood Studios, fans wondered what would happen to the Great Movie Ride behind it.
Disney has announced a new partnership with Turner Classic Movies (TCM) to breathe some new life into the classic attraction.
In partnership with Walt Disney Parks and Resorts, TCM will sponsor the Great Movie Ride, making some changes to the experience along with featuring the TV network’s name and logo on signage throughout the attraction.
Changes at the ride will be complete by spring 2015, updating the queue and finale videos to include TCM host Robert Osborne. The sponsorship also gives fans confidence that Disney does not plan to tear down the park’s iconic Chinese Theater replica once the big hat disappears, returning the view that the park had back when it opened decades ago.
The queue line will feature new digital movie posters and the finale will feature a new montage of classic movie moments. After guests exit the attraction, they will have a photo opportunity with a classic movie theme.
A web page has been launched to showcase the partnership on TCM.com.
The deal with TCM extends to Walt Disney Studios, which will allow vintage programming for the network, including “Walt Disney’s Wonderful World of Color” for a new programming block called “Treasures From the Disney Vault” to debut on Dec. 21.
It’s not the first time Disney and Turner Classic Movies have partnered, recently hosting two TCM cruises aboard the Disney Magic and regularly taking part in the annual TCM Classic Film Festival in Hollywood.
More details are expected when Disney makes the announcement tomorrow.